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1、CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPT2、URE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL不同的經(jīng)緯度，會看到月亮的不同表面。我們每個人都無法看到完整的月亮，但我們會因為彼此而更接近月亮。月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MOON人間團圓月，月圓中秋時。中秋節(jié)的那一輪明月中總是藏著獨屬于中國人的浪漫。收集月光收集月光2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2023、4MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL中秋節(jié)的月亮，寄托了人們對親人的思念和對團圓的向往。無論我們在哪里，只要抬頭望月。總會有股暖流淌進(jìn)我們的每一根神經(jīng)。月亮，總是寄托著美好的期許。CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT月亮！月亮！MID-AUTUMNMID-AUTUMN捕捉計劃捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 4、2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包中秋的所有月光！換個角度換個角度看漫天月光看漫天月光月亮捕捉計劃MID-AUTUMNFESTIVALMOON總是低頭趕路，也別忘了抬頭看看漫天月光。項目定制了一場關(guān)于月亮的捕捉計劃，收集這個城市的月光，打造一個滿滿月光的潮酷中秋活動。月光游園會月下手工坊月圓音樂會月夜潮趣集2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUT5、UMNFESTIVALMOON CAPTUREMOON CAPTUREMID-AUTUMNFESTIVAL活動目錄月亮捕捉計劃一.活 動 概 述二.傳 播 策 略三.活 動 主 體四.執(zhí) 行 細(xì) 則MOON CAPTURECAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光6、中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART活動概述MID-AUTUMNFESTIVAL012024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL活動概述活活動動概概述述活活動動概概述述活動時間：2024中秋營銷節(jié)點活動地點：地產(chǎn)營銷中心/商業(yè)中心月亮捕捉計劃MID-AUTUMNFESTIVALMOON以【月亮捕捉計劃】為主題定制中秋活動，集合游園、7、市集、手作、音樂會等活動內(nèi)容，定制爆款中秋活動。邀請這座城市所有熱愛生活的人一起來項目賞月光。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL一、提升項目知名度結(jié)合中秋營銷節(jié)點和熱門話題定制活動，制造大量活動話題，提升項目熱度，從而提升項目知名度。二、增 強 客 群 粘 性融合年輕化客群偏愛的活動元素，用玩法多樣的活動“拿捏”年輕人的喜好，增強目標(biāo)客群粘性。三、促 進(jìn) 銷 售8、 轉(zhuǎn) 化借勢活動熱度，為項目聚集人氣，從而進(jìn)行銷售轉(zhuǎn)化。MMO OO ON N活活動動目目標(biāo)標(biāo)2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包“新鮮”月光。設(shè)置月光街區(qū)、月光郵寄中心、古韻游戲等區(qū)域。打造更符合年輕化審美的游園場景。亮 點0 1月 光 游 園 會M MO OO ON N C CA AP PT TU UR RE E月亮捕捉計劃MID-AUTUMNFESTIV9、ALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL逛一場中秋好市，市集售賣奇趣返古的國潮文創(chuàng)，非遺手作、玩月好物，還有煙火氣十足的月光小食鋪。亮 點0 2月 夜 潮 趣 集M MO OO ON N C CA AP PT TU UR RE E月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTUR10、E2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MID-AUTUMNFESTIVALMOON伴著一輪明月，打包一個中秋。體驗香囊、月光夜燈、茶果子、非遺竹編、月光手工皂等手作的樂趣。亮 點0 3月 下 手 工 坊M MO OO ON N C CA AP PT TU UR RE E2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPT11、URE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL華燈初上，月圓之下，用古韻節(jié)目和新國潮節(jié)目相結(jié)合的演藝形式，在中秋之夜再現(xiàn)千年盛世舞樂景象。亮 點0 4月 圓 音 樂 會M MO OO ON N C CA AP PT TU UR RE E月亮捕捉計劃MID-AUTUMNFESTIVALMOONCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON12、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART傳播策略MID-AUTUMNFESTIVAL022024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL預(yù)熱海報發(fā)布預(yù)熱海報發(fā)布月亮捕捉計劃MIDAUTUMNFESTIVAL13、宣傳周期活動前3-4周推廣平臺微博、小紅書、朋友圈等平臺宣傳內(nèi)容定制海報，融入中秋月亮元素和項目信息設(shè)計海報，發(fā)布于社交平臺。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL溜個月亮出街溜個月亮出街移動溜月亮車出街，客戶參與溜月亮互動，帶活動話題發(fā)布照片/視頻到個人社交平臺，即可獲得一份打包月亮小夜燈。2024MID-AUTUMN14、FESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL宣傳周期活動前1-2周推廣平臺小紅書、抖音、B站等平臺推廣內(nèi)容拍攝活動視頻發(fā)布于社交平臺，向客群種草活動，提升熱度。活動預(yù)熱視頻活動預(yù)熱視頻月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE202415、MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL活動預(yù)熱話題活動預(yù)熱話題定制#和月亮對話#等活動預(yù)熱話題，在社交媒體引發(fā)客群互動傳播，為活動實現(xiàn)預(yù)熱引流。2024MOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL發(fā)布活動倒計時海報，客戶轉(zhuǎn)發(fā)帶話題#月亮捕捉計劃#的圖文/視頻內(nèi)16、容到社交平臺。即有機會獲得中秋禮盒一份，通過活動話題傳播預(yù)熱活動。活動話題發(fā)酵活動話題發(fā)酵月亮捕捉計劃MIDAUTUMNFESTIVALCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART活動主體M17、ID-AUTUMNFESTIVAL032024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVALO N E月光游園會MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON18、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL客戶入場簽到，領(lǐng)取月光收集卡一張以及游園文創(chuàng)禮一份。游園集齊活動印章即可兌換中秋禮包一份。游園簽到集章游園簽到集章月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光19、灑落街區(qū)月光灑落街區(qū)從古至今，一輪明月承載著無數(shù)人的思情。中秋詩詞+月光灑落。中秋節(jié)的儀式感不妨先從這條新派國風(fēng)月光街區(qū)開啟2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL捕捉月亮主題區(qū)捕捉月亮主題區(qū)新鮮“現(xiàn)摘”的月亮，用發(fā)光的圓月主題場景點亮中秋的夜。在離月亮最近的地方捕捉月光，當(dāng)月光灑落，享受中式浪漫！2024MID-AUTU20、MNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL望月賞燈猜謎望月賞燈猜謎猜燈謎是中秋節(jié)傳統(tǒng)的民俗活動，定制賞燈猜謎互動區(qū)。在字間拾趣，望月賞燈猜謎，漫步在其中感受獨屬于傳統(tǒng)節(jié)日的閑情雅致。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2021、24MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光郵寄中心月光郵寄中心“月是故鄉(xiāng)明”郵寄今晚的月色給遠(yuǎn)方的家人和朋友。掃碼參與活動，免費打印月光明信片，投入郵筒可完成郵寄。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL游園投壺打22、卡游園投壺打卡投壺之樂，古人的雅趣在此重現(xiàn)。拿起箭，對準(zhǔn)壺口，一投一擲間，不僅是技巧的比拼，更是與歷史的對話。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL游園蹴鞠打卡游園蹴鞠打卡蹴鞠作為足球運動的前身，不僅僅是一項體育競技，更是一種文化的傳承。在這項古老的游戲中，感受跨越千年的樂趣。2024MID-AUTUMNFESTIVAL23、2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL捶丸是唐代的一種拿球桿徒步打球的游戲，“捶”即為擊打，“丸”即為小球。邊走邊用杖擊球，打入對方球門即為獲勝。游園錘丸打卡游園錘丸打卡2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 24、2024MOONCAPTURE2024MID-AUTUMNFESTIVALTWO月夜潮趣集MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL交錯的花燈和月亮裝飾布滿市集，中秋的氛圍感滿溢出來。打造一條售賣文創(chuàng)、非遺、美食等各類攤位的國潮月夜市集。月夜市集規(guī)劃25、月夜市集規(guī)劃月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL市集餐食區(qū)規(guī)劃市集餐食區(qū)規(guī)劃定制月夜市集餐食區(qū)，用潮趣文案掛飾+時尚桌椅設(shè)計該區(qū)域。在這里可以放下工作壓力，放肆的大快朵頤。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTUR26、E2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL玩 月 國 潮 文 創(chuàng)傳統(tǒng)文化與現(xiàn)代色彩的碰撞，展現(xiàn)古人的美學(xué)，也是更符合年輕化審美的國潮文創(chuàng)。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDA27、UTUMNFESTIVAL給美味加點“月光”，集齊這座城市的所有好味。琳瑯滿目的美食，每一口下去都是大寫的滿足。伴著月光品嘗全城好味。望望 月月 小小 食食 鋪鋪2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL非遺文創(chuàng)手作非遺文創(chuàng)手作感受極致的東方美學(xué)，竹編燈籠、壓花團扇、非遺剪紙等，用“指間技藝”連通過去與當(dāng)下，展現(xiàn)別具匠心的“28、慢時尚”。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL各種新奇好物、文創(chuàng)手作匯聚于此，有趣的靈魂在這里碰撞，每一件都充滿了手藝人對生活的樸素?zé)崆橥嫱?月月 雜雜 貨貨 鋪鋪2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAP29、TURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打卡潮趣的中秋民俗游戲攤位，設(shè)置古風(fēng)套圈、飛花令、射箭等游戲，體驗逛市集茶余飯后的雅致生活。潮趣中秋游戲攤潮趣中秋游戲攤月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVALTHREE月下手工坊MMI ID D-A A U 30、U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL汲取“新鮮”的月光，每日定制一款月下手作。用“指間技藝”打包月光，感受手作別具匠心的“慢時尚”。月下手工坊月下手工坊2024MID-AUTUMNFESTIVAL2024MOONCAPTURE231、024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月滿玉桂香囊月滿玉桂香囊“桂花飄落，拾花釀秋”中秋限定版桂花香囊。玉兔刺繡+桂花干花，有顏又有料。不僅僅是一份裝飾，也寓意著安康與吉祥。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTUR32、E2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL打包月亮小夜燈打包月亮小夜燈手繪一個月亮。輕輕一按開關(guān)，月球小夜燈在床邊亮起，獨占一整片月光，超有氛圍感。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL茶果子，一般在飲茶時搭配食用，最早用于皇宮盛宴招待，搭配茶飲更是相得益彰。恰逢中秋之時，做一席茶果子，千年古韻，風(fēng)雅由心。中秋茶果子33、中秋茶果子月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL非遺竹編燈籠非遺竹編燈籠古樸典雅、蘊藏著吉祥美好的非遺竹編在手藝人的堅持下傳承至今。將團圓安康的祝福凝結(jié)于竹編，一切美好會如約而至。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAP34、TURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光手工皂月光手工皂將“月光”研磨落水和皂液合一，凝聚一塊月光，還原自然的草木原香。用水化開，開啟沐浴月光之旅，將塵土洗滌而去。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUM35、NFESTIVALFOUR月圓音樂會MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月圓音樂會月圓音樂會用三天的月圓音樂會（9.15-9.17）點燃中秋之夜，傳統(tǒng)國樂與流行音樂的跨越時間碰撞。體驗穿越古今的視聽36、盛宴。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風(fēng)少年為盛典開場，探趣千年古韻。身著漢服的童聲團齊聲朗誦古詩詞。用詩詞和古人對話，還原千年的東方情懷。童聲詩詞開場童聲詩詞開場月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON37、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL嫦娥奔月舞蹈嫦娥奔月舞蹈中秋限定版舞蹈，國風(fēng)舞蹈演繹江山明月，翩翩起舞賦美雅韻東方！讓中秋的千年傳承在新時代“流動”起來2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風(fēng)音樂演繹，再現(xiàn)千年盛世舞樂景象。絲竹之聲38、宛轉(zhuǎn)悠揚，琴音瑟瑟，歌聲裊裊，吟唱著時光的無盡詩意與浪漫。國風(fēng)樂坊合奏國風(fēng)樂坊合奏月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL詩詞歌舞話中秋詩詞歌舞話中秋雅韻流殤，古人詩詞與琴音碰撞，撫琴而歌。將古典詩詞韻味之美發(fā)揮極致的盛宴。月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024M39、OONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL青花瓷演繹青花瓷演繹月亮捕捉計劃MIDAUTUMNFESTIVAL青花瓷是國風(fēng)YYDS。曲子以古箏為敘，用扇子舞在舞臺上翩翩起舞賦美雅韻東方！將深厚的古文化以蘊意豐富的表演呈現(xiàn)出來。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 20240、4MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL拜月祈福儀式拜月祈福儀式拜月之禮從古代延續(xù)，逐漸演化為民間賞月、頌月活動，也成為了現(xiàn)代人對美好生活的祈愿儀式。CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月41、光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART執(zhí)行細(xì)則MID-AUTUMNFESTIVAL042024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.指定人員負(fù)責(zé)項目的溝通工作統(tǒng)籌。2.根據(jù)工作內(nèi)容細(xì)化分項工作組。3.安排定期會議以及臨時情況特殊會議溝通活動進(jìn)度，確保活動順利進(jìn)行。成立活動項目組成立活動項目組月亮捕捉計劃MIDAUTUMNFESTI42、VAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.明確活動場地的使用情況，包含電量負(fù)荷、提供電源的接口位置、走線位置等。2.活動開始前必須檢查各種硬件設(shè)施保證活動順利進(jìn)行。3.彩排測試音響、燈光、大屏等活動設(shè)備。場地搭建管理場地搭建管理月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOO43、NCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1、所有活動所需的物料，提前一天放置到指定位置，指派專人進(jìn)行看管2、派專人負(fù)責(zé)所有材料的運輸與分發(fā)3、活動結(jié)束后，辦理出場手續(xù)，及時拆除返庫并登記歸位到合理堆放狀態(tài)活動物料管理活動物料管理月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCA44、PTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.活動項目組相關(guān)人員同步活動進(jìn)度，確保活動執(zhí)行的一致性。2.活動執(zhí)行各環(huán)節(jié)安排第一責(zé)任人，負(fù)責(zé)活動彩排、走位，現(xiàn)場執(zhí)行等工作。3.活動前對項目組人員進(jìn)行標(biāo)準(zhǔn)化的培訓(xùn)。人員培訓(xùn)管理人員培訓(xùn)管理月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.邀45、請專業(yè)的攝影師及攝像師到場2.專業(yè)設(shè)備及后期剪輯，保證效果3.對活動照片進(jìn)行質(zhì)量篩選，分類存檔4.對活動素材整理剪輯為活動出街視頻以及花絮視頻，用于活動后期發(fā)酵。活動攝像管理活動攝像管理月亮捕捉計劃MIDAUTUMNFESTIVALCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心月亮捕捉計劃MID-AUTUMNFESTIVALMOON