磁力引擎2023快手CNY內(nèi)容營(yíng)銷通案38頁.pdf
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上傳人:地**
編號(hào):1229806
2024-10-11
38頁
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2025品牌CNY主題營(yíng)銷方案合集
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U5K:VLWXwR,K?YZR,K_H?Rabo:VpcdeZdfXghhiXgjk鄔18、建安自得琴社方錦龍JACQUES-WEI梵戈琵琶藝術(shù)林嘉慶濰坊風(fēng)箏郭洪利北京面郎人郎佳子彧孟津剪紙暢楊楊苗族銀飾苗家雪兒設(shè)計(jì)師非遺傳承人惟妙惟肖的表演和復(fù)雜細(xì)膩的工藝啟發(fā)設(shè)計(jì)師靈感,與非遺傳承人探討如何將品牌元素與非遺相結(jié)合,創(chuàng)新傳承皮影技藝。汪海燕帶設(shè)計(jì)師參觀各式皮影陳列,光影智慧中用嫻熟的技藝為觀眾帶來一場(chǎng)精彩絕倫的文化匯演。皮影中的光影藝術(shù),以及專注力、創(chuàng)造力等智慧傳承與品牌創(chuàng)意傳播訴求不謀而合,一場(chǎng)別出心裁的品牌營(yíng)銷蓄勢(shì)待發(fā)。嘉賓以皮影瑰寶為媒介,介紹本期主題,并前去拜訪【華縣皮影】代表性傳承人汪海燕。漢服妝容秀琵琶創(chuàng)意秀品牌與非遺創(chuàng)新融合直播互動(dòng)帶貨 zm 3小時(shí):1個(gè)主持人+3位達(dá)19、人+1個(gè)設(shè)計(jì)師/藝術(shù)家+1位非遺傳承人pgyLpgL-LL360度感受非遺文化沉浸式 穿越式 多角度互動(dòng)集市二期節(jié)奏預(yù)熱期站內(nèi)多入口魔表、話題挑戰(zhàn)賽引爆期短頻上線、直播專場(chǎng)下線活動(dòng)+重點(diǎn)媒體長(zhǎng)尾期PR宣傳、戰(zhàn)報(bào)素材復(fù)投JK*內(nèi)容僅為參考示意,具體以執(zhí)行為準(zhǔn)RTUNOg)*+,#12fMdxd6r m_x0123xf“&0imx7ILqXqI|0fM_9GH60145i eI)C 4+cEim./EI67c-IV5w0.WF.Kno67J37“eIEiwMm:Kw0 l -fjxj&X-Yh9T-xT&abdx%e&全紅嬋范可欣范可欣01HIRVWNOJqrstu?-$v.wxyz|VWx9jk20、lmmn_o|tuR9“|”R 0123=VVmm()R;YR;Y;9:;9:)YYw 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