高合(HiPhi)汽車品牌視覺識別規范手冊2.0-225頁.pdf
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上傳人:Le****97
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2024-10-22
225頁
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1、?HiPhi BRANDVISUAL GUIDELINESVision 2.0?7?12?11?10?98?6?5?4?3?2?1?1413?BRAND GUIDELINESPART 1?1?000BRAND GUIDELINESPART 1?ABOUT HiPhiABRAND GUIDELINES?PART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?HighPhiBRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART2、 1?To b e F r e e?To E x p l o r e?BRAND GUIDELINESPART 1?To C r e a t e?不斷發展未知,敢于突破陳規是用不同的角度看世界更是以有知無畏的勇氣追尋看似遙不可及的目標BRAND GUIDELINESPART 1?思想永無桎梏不斷突破邊界、挑戰常規不受世間規則的束縛自由想象,自由創造BRAND GUIDELINESPART 1?是真實的力量是最終的承諾將信念付諸為實為世界帶來更多美好BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND3、 ARCHITECTUREBBRAND GUIDELINESPART 1?HiPhi HubHiPhi LabHiPhi ServiceHiPhi EnergyHiPhi PlazaHiPhi CampusHiPhiGoHiPhi XBRAND GUIDELINESPART 1?2?BRAND GUIDELINESPART 2?2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?812345678?BRAND GUIDELI4、NESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?1.618dd0.618xx?812345678?BRAND GUIDELINESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?1.618dd1.618x?812345678?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?5mm1/2x1/2x1/2xx1/2x1/2x?BRAND GUIDELINESPART 2?7mm?1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINES5、PART 2?20mm?1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINESPART 2?20mm1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINESPART 2?1/2x1/2x1/2xx1/2x1/2x?42mm?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?HIPHI?BRAND GUIDELINESPART 2?6、100%?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?xxxxxx?BRAND GUIDELINESPART 2?xxxxxx?xxxxxx?BRAND GUIDELINESPART 2?xxx?xxx?BRAND GUIDELINESPART 2?1.618dd0.08ddBRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?7、3BRAND GUIDELINESPART 3?3Arial微軟雅黑Gilroy?BRAND GUIDELINESPART 3?MeetGilroy?BRAND GUIDELINESPART 3?WeightWeightWeightWeightGilroy-LightGilroy-MediumGilroy-BoldGilroy-Thin?BRAND GUIDELINESPART 3?BRAND GUIDELINESPART 3?Gilroy-Bold?Gilroy-Medium?Gilroy-Thin?Gilroy-Medium?Gilroy-Light?Gilroy-Medium?Gilro8、y-Light?BRAND GUIDELINESPART 3?BRAND GUIDELINESPART 3?1.618x1.618x2xx?BRAND GUIDELINESPART 3?4?BRAND GUIDELINESPART 4?BRAND GUIDELINESPART 4?Pantone?CMYK?RGB?HEX?BRAND GUIDELINESPART 4?a:b=1.618abBRAND GUIDELINESPART 4?Pantone&CMYKBRAND GUIDELINESPART 4?PANTONE Violet CC90 M100 Y7 K0?PANTONE 3125 CC9、74 M14 Y24 K0Purple 3PANTONE 266 CC72 M81 Y0 K0Purple 2PANTONE 2655 CC52 M57 Y0 K0Deep BlackC0 M0 Y0 K100Cool Gray 9PANTONE Cool Gray 9 CC62 M52 Y47 K0Cool Gray 5PANTONE Cool Gray 5 CC36 M27 Y26 K0Cool Gray 1PANTONE Cool Gray 1 CC18 M13 Y15 K0Bright WhiteC0 M0 Y0 K0Cool Gray 11PANTONE Cool Gray 11 C10、C73 M65 Y59 K15?RGB&HEXBRAND GUIDELINESPART 4?Purple 3R117 G59 B189HEX#753BBDPurple 2R150 G120 B211HEX#9678D3Purple 1R198 G181 B227HEX#C6B5E3Deep BlackR0 G0 B0HEX#000000Cool Gray 9R117 G120 B123HEX#75787BCool Gray 7R151 G153 B155HEX#97999BCool Gray 11R83 G86 B90HEX#53565ACool Gray 5R177 G179 B179HEX11、#B1B3B3Cool Gray 1R217 G217 B214HEX#D9D9D6Cool Gray 3R200 G201 B199HEX#C8C9C7Bright WhiteR255 G255 B255HEX#ffffff?R68 G0 B153HEX#440099?R0 G174 B199HEX#00ACC9?BRAND GUIDELINESPART 4?Cool Gray 5Cool Gray 1Bright WhiteDeep BlackCoolGray 1CoolGray 9CoolGray 11CoolGray 5BrightWhiteAaAaAaAaAaAaAaAaAaAaAa12、Deep BlackAaAaAaAaAaAaAaCool Gray 5Cool Gray 1Bright WhiteDeep BlackPurple 3?Purple 1Purple 3BrightWhite?BRAND GUIDELINESPART 4?Deep BlackCool Gray 9Cool Gray 5Cool Gray 1Bright WhiteCool Gray 11CoolGray 1Cool Gray 9Cool Gray 11Cool Gray 5Cool Gray 1Deep BlackBright White?BRAND GUIDELINESPART 4?BRAN13、D GUIDELINESPART 4?CONTENTSSMART CAR01AIM HIGH202001/2002?BRAND GUIDELINESPART 4?EvolvableSuper SUVEvolvableSuper SUVEvolvableSuper SUVEvolvableSuper SUV?BRAND GUIDELINESPART 4?90%10%?HW?BRAND GUIDELINESPART 4?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pur14、suit of“AIM HIGH”.A brand created for the Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BrandP15、hilosophy?BrandPhilosophy?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?6語詞風格BRAND GUIDELINESPART 6語詞風格語詞風格-篤定向上語意表達語氣堅定地表達觀點及態度,樹立品牌可信賴感。措辭選擇盡可能采用含義積極正面的詞匯,營造正向關系。句式選擇句式表達更簡潔有力,突出品牌睿智、氣度。示例高合,不斷打敗上一秒的自己,開啟全新視界。突破陳規,以開放重置想象。是第一次,卻已顛覆 999次。語詞風格使用規范BRAND GUIDELINESPART 6語詞風格本手冊中使用的圖片來自 Getty Images 及其16、它圖片庫或網絡來源,僅用于高合品牌層面內部學習溝通,任何情況下不得擅自作未經許可的商業使用。語詞風格-富有想象語意表達通過更有畫面描述感的詞匯,給用戶以啟發。措辭選擇措辭中適當加入戲劇張力與活力。句式選擇敢于打破常規,拒絕單調空白的陳述。示例高合帶你以全新視角,重新領略原來的世界。在 HiPhi X 車內,呼吸新鮮,品味天籟,聞香神移,心向四方。“大衛,今天周末,不如我帶你去探索一 下新地方?”語詞風格使用規范BRAND GUIDELINESPART 6語詞風格本手冊中使用的圖片來自 Getty Images 及其它圖片庫或網絡來源,僅用于高合品牌層面內部學習溝通,任何情況下不得擅自作未經許可17、的商業使用。語詞風格-人性關懷語意表達語意上采用親近的語氣,以個人的角度進行交流。措辭選擇措辭中加入感受性的描述,讓用戶感覺被理解。句式選擇句式上多用“我”“你”等人稱代詞,為用戶營造親近感。示例讓你的愛車,學會愛你。我們創造了智慧,而你賦予它靈魂。“凱文,明天是紀念日,我已經為她準備好了 一份驚喜體驗,一起看看?”語詞風格使用規范BRAND GUIDELINESPART 6語詞風格本手冊中使用的圖片來自 Getty Images 及其它圖片庫或網絡來源,僅用于高合品牌層面內部學習溝通,任何情況下不得擅自作未經許可的商業使用。7?BRAND GUIDELINESPART 7?BRAND GUI18、DELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?Simmons Dai?Brand Director?M:+86 139 1853 3728 T:021-6590 0075 E:?668?200082668 Changyang Rd,Yangpu Dist.Shanghai 200082 ?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?H864022?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPA19、RT 7?xx1/2x1/2xBuilding 8,No.928,Qiqihar Road,Yangpu District,Shanghai?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?www.human-?BRAND GUIDELINESPART 7?www.human-?20、BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?120 mm?BRAND GUIDELINESPART 7?8BRAND GUIDELINESPART 8?BRAND GUIDELINESPART 8?BRAND GUIDELINESPART 8?Bright WhiteR255 G255 B255HEX#ffffffxx3xPurple 3R117 G59 B189HEX#753BBDBRAND GUIDELINESPART 8?R68 G0 B153HEX#440099?xx3x?1BRAND GUIDELINESPART 8?Bright Wh21、iteR255 G255 B255HEX#ffffffPurple 3R117 G59 B189HEX#753BBD?R68 G0 B153HEX#440099?x2x2x1.25x?W5BRAND GUIDELINESPART 8?1:1(1125*1125)1:1.5(1687*1125)1:2(2250*1125)BRAND GUIDELINESPART 8?x1.25x2x?1:1.5(750 x 1125 px)1:2.5(450 x 1125px)1:5(225x 1125px)1:2(562x 1125px)?BRAND GUIDELINESPART 8?x?BRAND GUID22、ELINESPART 8?Premium NEVSmart VehicleBrandHiPhi,Multiple Dimensions,Now As Onex2x2x1.25x?W5?1/10 x?xBRAND GUIDELINESPART 8?9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?24PX48PX96PXUI?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 923、?48PXUI?48PXUI?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?118118118118?BRAND GUIDELINESPART 10?BRAND GUIDELI24、NESPART 10?118118?115BRAND GUIDELINESPART 10?112BRAND GUIDELINESPART 10?Brand Philosophy?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Brand PhilosophyBrand PhilosophyBrand PhilosophyBrand PhilosophyBrand PhilosophyBrand Philo25、sophyBrand PhilosophyBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle Brand?Premium NEV 118?HiPhi,Multiple Dimensions,Now As One?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates w26、ith its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the d27、awnbreakers.HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now 28、As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand cre29、ated for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand c30、reated for the dawnbreakers.?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?HiPhi is a br31、and in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?Premium NEVSmart Vehi32、cle Brand?Premium NEVSmart Vehicle Brand?HiPhi,Multiple Dimensions,Now As One?HiPhi,Multiple Dimensions,Now As One?Powered by?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND 33、GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi is a brand in which“to explore,to be free,to create”r34、esonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Pr35、emium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As OnePremium NEVSmartVehicle BrandHiPhi,Multiple Dimensions,Now As OneHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.BRAND GUIDELINESPART 10?“T36、o explore,to be free and to create”?Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As OneSeat headrest with founding version iconSeat headrest with founding version iconPML programmable smart headlights22-inch 7 bright silver wheelsPML programmable smart headlights22-inch 7 bright silve37、r wheelsHiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?“To explore,to be free and to create”?BRAND GUIDELINESPART 10?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursu38、it of“AIM HIGH”.A brand created for the HiPhi,Multiple Dimensions,Now As OnePremium NEVSmartVehicle BrandBRAND GUIDELINESPART 10?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi,Multiple Dimensions,39、Now As OnePremium NEVSmart Vehicle BrandBRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BBRAND GUIDELINESPART 10?Premium NEVSmartVehicle BrandHiPhi,Multiple Dimensions,Now As OneBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELI40、NESPART 10?BRAND GUIDELINESPART 10?11?BRAND GUIDELINESPART 11?BRAND GUIDELINESPART 11?BRAND GUIDELINESPART 11?June 12,2020Shanghai?BRAND GUIDELINESPART 11?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.41、?Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 11?12BRAND GUIDELINESPART 12?25%Power960KMDistance?BRAND GUIDELINESPART 12?960 KWHHiPhi Charge Station10.7DistanceKM18.8MLocationRole ARole B?BRAND GUIDELINESPART 12?20.1Vehicle StatisticsKM840KM960KMDRIVING DISTA42、NCE78%PowerRemaining Battery?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?1Current PositionCurrent Position9?BRAND GUIDELINESPART 12?93245.8KPH960KMDistance5200MMTotal LengthVenue?BRAND GUIDELINESPART 12?50200110360Total Dist43、anceKM6KPH15MINS67%200KPHMaximum Speed?BRAND GUIDELINESPART 12?134521Turn SpeedG ForceGear21560.9TRIPFromToShanghaiSuzhouProgram VenueTotal LengthNumber of Laps2.43km15?BRAND GUIDELINESPART 12?Current LocationDestination36 13 0”N8 23 0”Venice24KMJING,AN?BRAND GUIDELINESPART 12?1,980,2345881,2123210,44、2345210,2345100%63%40%16%10%Percentage StatisticsMarch 201975%25%User-DefinedPresetSmartCenterDAYS UNTIL NEXT SERVICE(AVG)90?BRAND GUIDELINESPART 12?182KFOLLOWERSVIEWERS1,212KHiPhi Contents Page199+16,826VIEWERS3,065VIDEO VIEWS?BRAND GUIDELINESPART 12?1ST#The Future of IntelligenceIntelligent PowerP45、ure Senses1ST#MON9.132020TH?BRAND GUIDELINESPART 12?903.2MPH INSeconds2:43.816New Record SetNext TimeYear202008:10:30Hour.Min.Sec.?BRAND GUIDELINESPART 12?80%Battery Power?BRAND GUIDELINESPART 12?25%PreordersTurn SpeedG ForceGear21560.9KMHCurrent PositionArrival PositionThe Future of Intelligence0-246、80INSEC3.6 KPH?BRAND GUIDELINESPART 12?75%Power100%45%?Bright WhiteR255 G255 B255HEX#ffffff?R68 G0 B153HEX#440099Purple 3R117 G59 B189HEX#753BBDPurple 2R150 G120 B211HEX#9678D3BRAND GUIDELINESPART 12?13?BRAND GUIDELINESPART 13?Colors?PExperience Center?OfficeEtc?Convention Center?2FExperience Center47、?OfficeEtc?Convention Center?Toilet?Exit?Entrance?Experience Center?OfficeEtc?Convention Center?2M1M3MGray 11Bright WhiteBRAND GUIDELINESPART 13?Toilet?PExperience Center?OfficeEtc?Convention Center?Experience Center?OfficeEtc?Convention Center?Exit?Entrance?BRAND GUIDELINESPART 13?Toilet?BRAND GUID48、ELINESPART 13?Toilet?BRAND GUIDELINESPART 13?2FExperience Center?OfficeEtc?Convention Center?BRAND GUIDELINESPART 13?2M1M3MColorsAIMHIGH?Gray 11Bright White?BRAND GUIDELINESPART 13?2M4M1M3MPAIMHIGH?Colors2FExperience Center?OfficeEtc?Convention Center?Experience Center?OfficeEtc?Convention Center?Ex49、it?Entrance?Toilet?Toilet?Gray 11Bright WhiteBRAND GUIDELINESPART 13?ToiletExperience CenterEtcConvention CenterToiletEntranceExitExperience CenterEtc14?BRAND GUIDELINESPART 14?x1/2x1/2x?BRAND GUIDELINESPART 14?600mm?3000mm1600mm1200mm?5000mm3500mm1200mm?7000mm5000mm1200mm?7000mm5000mmBRAND GUIDELIN50、ESPART 14?BRAND GUIDELINESPART 14?Delivery Confirmation Form?BRAND GUIDELINESPART 14?Car repair work order?Car Sales ContractBRAND GUIDELINESPART 14?Test Drive CommitmentBRAND GUIDELINESPART 14?BRAND GUIDELINESPART 14?Delivery Confirmation Form?BRAND GUIDELINESPART 14?BRAND GUIDELINESPART 14?Test Drive Commitment?BRAND GUIDELINESPART 14?LETS HiPhi!