2022地產(chǎn)項目高端圈層名仕之夜答謝晚宴活動策劃方案.pptx
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2023-04-06
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2024年房地產(chǎn)項目答謝宴主題活動策劃方案
1、層峰聚首名仕盛宴地產(chǎn)項目高端名仕之夜答謝晚宴活動半壁江山 安于此RYAL SEAL CITY A BEAUTIFUL LIFE IS ABOUT TO BEGIN HEREA BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE活 動 策 略BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE剝離出傳統(tǒng)售樓處的單一功能與冰冷氣質(zhì)地產(chǎn)項目汲取全球一線奢侈品牌跨界靈感,集萃地產(chǎn)項目對美好生活的營造經(jīng)驗以名仕之夜的生活場景營造,糅合視聽嗅味觸不同領(lǐng)域的經(jīng)典風(fēng)格、元素為客戶帶來全感官體驗式的名仕交流場所視覺BEAUTIFUL A2、RCHITECTURE IS THE CONTAINER OF GOOD LIFE愛馬仕橙被譽(yù)為最高貴的色彩,它自帶高貴的氣質(zhì)與愛馬仕品牌內(nèi)涵不謀而合。所到之處能夠瞬間提升整個空間的格調(diào),在冗繁中加入明快,燦爛而不惡俗,是許多氛圍包裝常用的顏色。永 恒 的 浪 漫愛 馬 仕 花 園聽覺BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE浙江省流行音樂家協(xié)會理事寧波市音樂家協(xié)會理事寧波市現(xiàn)代打擊樂協(xié)會理事寧波阿拉樂團(tuán)主唱浙江衛(wèi)視夢想的聲音 明星學(xué)員國內(nèi)大型音樂節(jié)草莓音樂節(jié)、迷笛音樂節(jié)現(xiàn)場邀請樂隊駱駝原創(chuàng)音樂公社 創(chuàng)始人QQ音樂、酷狗音樂首頁推薦3、音樂人陳辰味覺BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE嗅覺BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE觸覺BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFEA BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE活 動 概 述BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活動主題:層峰聚首層峰聚首名仕盛宴名仕盛宴 地產(chǎn)項目 名仕之夜活動時間4、:答謝之夜(25日高端節(jié))活動地點(diǎn):地產(chǎn)項目 營銷中心活動人數(shù):50人活動調(diào)性:輕奢、浪漫、品質(zhì)感、有情調(diào)等區(qū) 域 規(guī) 劃BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE售 樓 處表演區(qū)域正餐區(qū)域花藝造景簽到板調(diào)酒區(qū)域簽到板調(diào)酒區(qū)域花藝造景正餐區(qū)域正餐區(qū)域舞臺區(qū)域氛 圍 裝 飾BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE愛馬仕橙 X 浪漫高端活動內(nèi)容:以愛馬仕橙這個吸引眼球的品牌色進(jìn)行整體的氛圍包裝,讓活動更加具有關(guān)注度,即使來往的行人也會被布置所吸引。簽到板BEAUTIFUL 5、ARCHITECTURE IS THE CONTAINER OF GOOD LIFE在簽到處利用主KV畫面、玫瑰花等,打造簽到氛圍每位來賓取下代表愛與浪漫的玫瑰花,在簽到板簽名,完成簽到花藝造景BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE利用愛馬仕橙色花藝、愛心形狀等打造拍照打卡點(diǎn)舞 臺 效 果 示 意BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE舞臺采用背板+愛馬仕橙色白色花藝進(jìn)行裝飾,符合現(xiàn)場的調(diào)性氛 圍 裝 飾BEAUTIFUL ARCHITECTURE IS THE C6、ONTAINER OF GOOD LIFE視覺導(dǎo)視及桌面裝飾均采用愛馬仕橙色花藝和白色花藝進(jìn)行裝飾長桌形式,為了讓大家有身臨其境的體驗,帶給來賓不一樣的互動體驗。正餐區(qū)域布置以橙色為現(xiàn)場主色調(diào)打造高貴優(yōu)雅感受,會給到場來賓一種溫馨的感覺,同樣也是高雅生活方式的呈現(xiàn),更是對到場來賓永恒的祝福。餐桌裝飾花藝布置餐 桌 裝 飾BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE餐 桌 裝 飾BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE隨著桌上一束束鮮花熱烈的盛放而開啟。精致的小花束,明亮的7、餐具細(xì)心擺放,展示著對每一位賓客的最熱烈的歡迎之意。餐桌裝飾餐桌布置及餐具餐 桌 裝 飾BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE為來賓定制桌卡,桌面擺放本次菜品的菜單列表餐桌裝飾桌卡及菜單活動流程BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE17:30-18:00 來賓簽到,調(diào)酒+樂隊暖場18:00-18:05 主持人開場18:05-18:15 領(lǐng)導(dǎo)致辭+敬酒18:15 正餐開始18:15-18:30 主咖歌手表演18:30-18:35 抽獎三等獎18:35-18:50 花8、式調(diào)酒表演18:50-18:55 抽獎二等獎18:55-19:10 主咖樂隊間歇性暖場19:10-19:15 抽獎一等獎19:15 名仕之夜活動結(jié)束來賓邀約BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE定制邀請函活動內(nèi)容:為邀請的來賓定制邀請函,邀請函外包裝定制銀豐玖璽城的項目名稱及l(fā)ogo來賓簽到BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE簽到形式推薦活動內(nèi)容:來賓憑邀請函進(jìn)入活動現(xiàn)場進(jìn)行,簽到時領(lǐng)取抽獎卡券,用于晚宴抽獎主 持 人 開 場BEAUTIFUL ARCHITEC9、TURE IS THE CONTAINER OF GOOD LIFE活動內(nèi)容:主持人上臺,對來賓表示歡迎,營造現(xiàn)場的氣氛,為邀請領(lǐng)導(dǎo)上臺致辭鋪墊領(lǐng)導(dǎo)致辭BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活動內(nèi)容:領(lǐng)導(dǎo)上臺,對品牌及項目進(jìn)行簡介,宣傳項目銷售信息、產(chǎn)品價值點(diǎn),8#樓及后續(xù)加推產(chǎn)品宣傳玖璽會會所開放及運(yùn)營方向領(lǐng)導(dǎo)祝酒BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活動內(nèi)容:祝酒環(huán)節(jié),領(lǐng)導(dǎo)端起酒杯,向現(xiàn)場來賓祝酒慶賀晚宴菜單BEAUTIFUL ARCHITECTURE IS 10、THE CONTAINER OF GOOD LIFE頭盤松露鵝肝清湯凍|奶油南瓜湯|溫泉蛋主菜香煎三文魚配香檳汁|低溫小牛排配時蔬土豆泥|奶油蘑菇意面甜品意大利凍奶酪A BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE節(jié)目推薦BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE花式調(diào)酒活動內(nèi)容:邀請調(diào)酒師上臺表演,為晚宴現(xiàn)場增添氛圍禮品推薦BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE此項僅為推薦項,不計入報價高端隨手禮推薦BEAUTIFUL ARCHITEC11、TURE IS THE CONTAINER OF GOOD LIFE攝影攝像BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFEv突發(fā)事件應(yīng)急指揮部突發(fā)事件應(yīng)急指揮部:Emergency response headquarters:總體協(xié)調(diào)、安排、組織各項安全應(yīng)急工作,迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下:v安全保衛(wèi)應(yīng)急組安全保衛(wèi)應(yīng)急組:Security emergency team:負(fù)責(zé)提前到場,配合突發(fā)事件應(yīng)急指揮部工作;負(fù)責(zé)晚會現(xiàn)場、舞臺四周、演員休息室、嘉賓席的安全防控;負(fù)責(zé)提前清場,嚴(yán)禁無關(guān)人員演出前滯留演出現(xiàn)場;負(fù)責(zé)門12、禁、現(xiàn)場查驗,防止有與晚會不相干的人員等外來人員進(jìn)場;保證現(xiàn)場良好的演出秩序,嚴(yán)防尋釁滋事情況發(fā)生;如遇突發(fā)事件,積極配合其他工作小組開展工作。v醫(yī)療救護(hù)應(yīng)急組醫(yī)療救護(hù)應(yīng)急組:Medical emergency team:負(fù)責(zé)現(xiàn)場一般醫(yī)療藥品、器材、器具的配備;現(xiàn)場安排指定人員、擔(dān)架,進(jìn)行醫(yī)療救護(hù)備用;如遇突發(fā)事故,應(yīng)及時救助,必要時送醫(yī)務(wù)室治療或撥打120。v消防安全應(yīng)急組消防安全應(yīng)急組:Fire safety emergency team:負(fù)責(zé)文藝晚會開始前的消防安全培訓(xùn)及預(yù)演練;負(fù)責(zé)晚會現(xiàn)場及周邊場地消防器材的提前布置;演出舞臺、演員更衣室的消防安全,及廢棄物的及時合理處理;負(fù)責(zé)晚會現(xiàn)場13、秩序,嚴(yán)禁吸煙、玩火;緊急情況下演出現(xiàn)場電源的切斷與現(xiàn)場消防應(yīng)急處置。v緊急疏散應(yīng)急組緊急疏散應(yīng)急組:Emergency evacuation emergency team負(fù)責(zé)晚會現(xiàn)場疏散出口選定;負(fù)責(zé)緊急疏散標(biāo)識的制定與放置;負(fù)責(zé)舞臺、嘉賓席、高臺等緊急疏散設(shè)施的安全檢查;負(fù)責(zé)準(zhǔn)備哨子、擴(kuò)音喇叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性;負(fù)責(zé)保持疏散通道暢通,防止人員擁堵情況的發(fā)生,及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生;緊急情況下可任意征調(diào)其他工作小組的人員。v舞臺、幕后突發(fā)情況處理組舞臺、幕后突發(fā)情況處理組:Stage and backstage emergency handling14、 group:負(fù)責(zé)舞臺、幕后等演員適當(dāng)調(diào)度;處理舞臺設(shè)施、幕后情況的突發(fā)事件。負(fù)責(zé)設(shè)備的流通、燈光調(diào)配的對講。負(fù)責(zé)演員的點(diǎn)到和通知上臺和跟主持人溝通傳達(dá)。WEATHER EMERGENCY PLANv在來賓區(qū)周圍及主要通道處安排工作人員及保安,有序入場和退場,出現(xiàn)緊急情況,立即組織人員疏散ARRANGED AROUND THE GUEST AREA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT,EMERGENCY,IMMEDIATELY ORGANIZED THE EVACUATION15、.v如場內(nèi)發(fā)生混亂時由場內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導(dǎo)到VIP休息室,確保在場領(lǐng)導(dǎo)的安全AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE,TO ENSURE THE PRESENCE OF LEADERS OF SECURITYv主持人利用現(xiàn)場廣播對場內(nèi)的人員進(jìn)行引導(dǎo)和疏散MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATIONv出現(xiàn)緊急情況,造成人16、員傷病,則立即組織車輛和人員送往醫(yī)院。IN AN EMERGENCY,CAUSING INJURIES,IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.EVACUATION PLANv安排備用電源發(fā)電設(shè)備ARRANGE STANDBY POWER GENERATION EQUIPMENTv突發(fā)停電時,專人啟用備用電源設(shè)備,保證現(xiàn)場供電及照明,保證活動的順利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSUR17、E THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.SUDDEN POWER HANDLING EMERGENCY PLANTEMPORARY EVENTSRESCHEDULED TREATMENT PLANv活動臨時改期,則由活動主辦方協(xié)調(diào)確定活動的最終日期。ACTIVITIES TEMPORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY18、 THE ACTIVITY.v需通過專人或電話,及時通知特邀領(lǐng)導(dǎo)及貴賓,并說明改期原因和活動的最終日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.v其他邀請嘉賓可通過手機(jī)短信的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.v為了確實做好惡劣天氣預(yù)防及應(yīng)急預(yù)案工作措施,保障活動的順利進(jìn)19、行,結(jié)合活動中的實際情況,我司特制定天氣應(yīng)急預(yù)案如下:IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS:v成立天氣應(yīng)急預(yù)案工作小組:WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:v突發(fā)情況的處置:CO20、NTINGENCIES DISPOSAL:v提前5天對天氣預(yù)報進(jìn)行跟蹤,并以工作聯(lián)系函的形式通報貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預(yù)知活動當(dāng)天有暴雨等惡劣天氣的情況下,我司立即通報貴司,并協(xié)商是否更改活動舉辦時間,以保證活動效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,21、THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.v如不做時間修改,將提供雨棚搭建措施,雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.v如在活動當(dāng)天遇大風(fēng)、大雨22、等惡劣天氣,將根據(jù)天氣情況采取一定的應(yīng)急措施,如提示客戶、業(yè)主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA,PONCHO AND SO ON.WEATHER EMERGENCY PLANv相關(guān)要求:REQUIREMENTS:v副組長要及時23、把握天氣情況,如有惡劣天氣預(yù)知,應(yīng)第一時間反饋活動項目經(jīng)理。TO GRASP THE DEPUTY HEAD OF THE WEATHER,IF INCLEMENT WEATHER TO PREDICT,SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER.v執(zhí)行團(tuán)隊相關(guān)成員注意及時對活動現(xiàn)場積水道路、濕滑路面的防滑處理措施。TEAM MEMBERS PAY ATTENTION TO TIMELY EXECUTION OF WATER-RELATED ROAD SKID SLIPPERY ROAD ACTION 24、ON THE EVENTv相關(guān)各區(qū)域環(huán)節(jié)負(fù)責(zé)人在濕滑區(qū)域放置友情提示牌。THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.WEATHER EMERGENCY PLANv醫(yī)療預(yù)案:MEDICAL PLANS:v現(xiàn)場設(shè)置緊急醫(yī)療箱,準(zhǔn)備常規(guī)藥品,如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH AS SUNSTROKE MEDICI25、NE,ESSENTIAL BALM,BAND-AID,ETC.v設(shè)定一鍵撥號,活動前了解距離現(xiàn)場最近的120急救中心,救護(hù)車響應(yīng)時間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIMEv活動前相關(guān)培訓(xùn):TRAINING BEFORE THE EVENT:v工作人員培訓(xùn)STAFF TRAININGv為了保證活動成功舉辦,本公司負(fù)責(zé)活動的相關(guān)培訓(xùn)。IN ORDER TO ENSURE THE SUC26、CESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.v有關(guān)工作人員的培訓(xùn)內(nèi)容涉及:活動內(nèi)容、活動流程、現(xiàn)場配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITHv其他人員培訓(xùn)OTHER TRAININGv其他人員的培訓(xùn)內(nèi)容包括:禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn)。vTRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRAINING.OTHE27、Rv工程保障:地面采用可調(diào)節(jié)升降鋼結(jié)構(gòu)舞臺,高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.v表面鋪設(shè)8cm鋼構(gòu)專用舞臺面板,交接點(diǎn)全部采用鋼制卡扣安全穩(wěn)固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.v最外層鋪設(shè)加厚防火地毯。The thickening fireproof carpet i28、s laid on the outermost layer.v架體采用專業(yè)舞美雷亞架體,鋼構(gòu)材質(zhì),堅固安全施工團(tuán)隊具有專業(yè)施工證,The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.v多年的舞美搭建經(jīng)驗,施工設(shè)有隔離欄,非搭建人員一律不得進(jìn)入。Years of experience in the construction of the29、 dance and the construction of isolation barriers will not be allowed for non builders.v供電系統(tǒng)前期踩點(diǎn)調(diào)試,現(xiàn)場復(fù)返測試用電情況,及時調(diào)整確保萬無一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.v搭建物料所用材質(zhì)都具有專業(yè)防火材質(zhì)證明。The materials used for building materials have professional fire proof material proofs.SUDDEN POWER HANDLING EMERGENCY PLAN
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