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1、2 0 1 8/1 2/2 9BACKGROUND項 目 背 景01此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.項目背景-政策解讀國民旅游休閑規劃綱要加強休閑旅游產品的開發落實帶薪休假推動旅游休閑基礎設施建設國務院關于促進旅游業改革發展的若干意見積極發展休閑度假旅游大力發展鄉村旅游中央一號文件大力發展休閑農業和鄉村旅游,引導和支持農2、民參與度高、受益面廣的休閑旅游項目國務院辦公廳關于加快轉變農業發展方式的意見加快綠色城市建設創新農業經營方式，延伸農業產業鏈；提升休閑農業與鄉村旅游示范創建水平，加大美麗鄉村推介力度農村一二三產業融合發展推進工作方案促進農產品加工業、休閑農業、鄉村旅游轉型升級發展；保障農民獲得增值收益國家層面大力促進休閑農業發展，著力推進農村一二三產業融合,保障農民持續增收2013.2.182014.82015.82016.12016.4關于開展田園綜合體建設試點工作的通知支持有條件的鄉村建設以農民合作社為主要載體、讓農民充分參與和受益，集循環農業、創意農業、農事體驗于一體的田園綜合體，通過農業綜合開發、農村3、綜合改革轉移支付等渠道開展試點示范2017.2國家新型城鎮化規劃（2014-2020）加快綠色城市建設提升現代化農業發展水平2014.3中共中央、國務院關于實施鄉村振興戰略的意見實施鄉村振興戰略，必須大力推進體制機制創新，強化鄉村振興制度性供給。2018此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.市場主要農場活動統計更應該開發的項目4、類型市場調研FeedinghandcraftsSportsPlantingEducating項目背景-奧飛+農場Q萌農場核心競爭力獨創性沉浸感奧飛Q萌農場將成為全國首個集田野農場體驗+IP沉浸體驗與一體的創新型樂園獨創性依托國民現象級IP喜羊羊與灰太狼與農業樂園產品的高契合度，奧飛Q萌農場具有獨特的吸引力將自主IP轉化為農場娛樂元素，營造出全方位動漫實景沉浸感喜羊羊IP自2005年出世以來，已收貨跨年齡段的龐大粉絲群，能為Q萌農場帶來大量額外客流喜羊羊IP有完整的衍生品產品線及開發能力，能打通線上及線下泛娛樂產品鏈，形成最完整的IP內容生態圈，增加二次消費收入營收力項 目 定 位02PROJE5、CT ORIENTATION此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.Ip樂園的設計理念迪士尼樂園-小飛象IP:小飛象人物道具還原場景情感迪士尼樂園-蟲蟲總動員場景IP:蟲蟲總動員環球影城-美國隊長IP：漫威系列視覺&觸覺期待與喜悅視覺&聽覺興奮與感動環球影城-史努比的家IP:史努比故事情節發展中較重要的場景，且場景之間有差異性。6、故事情節中較重要的人物、人物造型吸引有趣、利于后期衍生品的開發。對故事情節有推動作用的道具、道具造型有趣、利于后期衍生品的開發。迪士尼樂園-小熊維尼蜜糖罐IP:小熊維尼環球影城-大力水手的船IP：大力水手迪士尼樂園-冰雪奇緣劇場IP:冰雪奇緣環球影城-小黃人巡游IP：小黃人大眼萌重現再現沉浸此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only7、.研究方法此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.IP選擇IP選擇此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of 8、this presentation only.發展意義奧飛Q萌田園集IP沉浸式體驗、創意農業、農事體驗于一體。是在原有的生態農業和休閑旅游的基礎上的延伸和發展，能更好地體現鄉村獨有的美麗和活力，為新時代的都市人打造別具一格的漫生活桃花源，實現城市居民的田園夢。鄉 村 振 興有效促進周邊西境村，小樓鎮以及何仙姑景區旅游產品集群式發展，與景區興成農宿旅游專業合作社，培訓當地群眾參與景區服務，加速小樓人家及何仙姑旅游通廊的建立，促進小樓鎮休閑旅游經濟加速騰飛。旅 游 共 榮建立增城小樓鎮農產品優質優價展示輸出平臺，搭建地域農產品展銷端口，加速企業利民步伐，切實提高當地農民種植收益。農 業 共 促此文9、稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.DETAIL DESIGN詳 細 設 計03此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purpo10、ses of this presentation only.區位分析地塊大小需求：300畝容積率：70%用地性質：可建設用地+農業用地。建筑高度：50m此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.大故事板孕育生命之樹的能量種子給灰太狼搶走了甲蟲長老來到青青草原尋求羊村的幫助得知緣由后在喜羊羊的帶領下我們乘上嘻哈號列車開啟一段難忘的“11、Q萌田園”之旅此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-鳥瞰圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes o12、f this presentation only.詳細設計-鳥瞰圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.Q萌農場入口大門效果圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright ho13、lder(s)and are for purposes of this presentation only.詳細設計-嘻哈號環園列車充滿歡樂和希望的夢想號是連接羊村、狼堡婚禮莊園及的環園列車。喜羊羊的小火車不但功能齊備，而且外形還把羊村的各種特色搬上列車，這款神奇的列車必定讓大家無限驚喜。羊羊們的小火車準備出發啦！他們非常期待大家的加入，你們還等什么呢？此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for pu14、rposes of this presentation only.詳細設計規劃總平面圖生態拓展區羊村集市青青樂園羊羊學堂Q寵農場魔幻森林狼堡花園狼堡瞭望塔迷路的小馬哥灰太狼的逃跑計劃紅太狼的私人廚房小灰灰的夢境五月花海嘻哈玩具店美羊羊的首飾盒小灰灰的搖籃屋灰太狼餐廳懶羊羊甜品店嘻哈號列車站紅太狼的廚倉世界之樹青青營地羊羊們的秘密基地喜羊羊的小樹屋公主的伙伴們蜂蜜果林青青小菜地公主農舍慢羊羊的實驗室甲蟲長老的百科全書慢羊羊的望遠鏡羊羊教室暖羊羊的派對蛛正義的挑戰灰太狼的逃跑計劃生命樹的光芒蝸捕快的體能課叢林小火車森林營地0102030405060102030401020304050601020315、040102030405060102030405060102030401020304010203040102030401020403050608070605040302010705詳細設計-結構布局羊村集市青青樂園羊羊學堂Q寵農場魔幻森林狼堡花園詳細設計-交通動線此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-特色交通動線此文16、稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-分區各景點介紹羊 村 集 市為所有植物提供能量的生命之樹因能量種子的丟失而瀕臨枯萎，一臉愁容的甲蟲長老來到羊村市集，請求游客和喜羊羊一眾去尋找丟失的能量種子。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentati17、on remain the property of copyright holder(s)and are for purposes of this presentation only.羊村集市-氛圍參考此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.羊村集市-農作物售賣詳細設計-羊羊集市特色餐飲此文稿中所有圖像皆為版權持有人財產，僅供本18、次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.青 青 樂 園游客與羊羊們翻遍了青青樂園也沒有找到，后來得知是蛛正義在灰太狼的誘惑下偷走了能量種子，于是一眾們乘上了嘻哈號火車開啟了奪回能量種子之旅。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of co19、pyright holder(s)and are for purposes of this presentation only.青青樂園效果圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.青青樂園-夜光森林詳細設計-青青樂園觀光體驗區核心項目：兒童組合攀爬項目名稱：兒童組合攀爬項目占地：2000人數：100人（瞬間峰值）適合人群：3-20、9歲核心體驗感：互動性兒童攀爬素質拓展此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.青青樂園-喜羊羊的小樹屋核心項目意向：喜羊羊的小樹屋（攀爬高空滑梯+體驗式商業）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property 21、of copyright holder(s)and are for purposes of this presentation only.詳細設計-青青樂園觀光體驗區手繪圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-青青樂園無動力設備項目手繪圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images 22、used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-氛圍參考此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-青青樂園觀光體驗區生態構筑景觀，23、輕/無動力游樂設備，農家餐飲，田園迷你高爾夫、農事生產體驗，昆蟲王國，種植采集，植物講座，攀爬游樂，親水游樂，跳蚤市場此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-青青樂園觀光體驗區核心項目意向此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation 24、remain the property of copyright holder(s)and are for purposes of this presentation only.羊 羊 學 堂大自然充滿各種未知，習得各種自然知識是羊羊們的首要任務，慢羊羊的羊羊學堂正是個學習體驗的好地方此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.羊羊25、學堂效果圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-羊羊學堂-室內兒童館此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purpo26、ses of this presentation only.詳細設計-慢羊羊的實驗室-環游天空島此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-慢羊羊的實驗室-百變森林此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the pro27、perty of copyright holder(s)and are for purposes of this presentation only.詳細設計-慢羊羊的實驗室-嘻哈潛艇此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-羊羊學堂-自然科學體驗奧飛FEC-科技娛樂館此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示28、之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-羊羊學堂-職業體驗此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細29、設計-羊羊學堂室內游玩空間意向圖（將結合“闖關”類項目，讓孩子們和喜羊羊一起攻克灰太狼設下的陷阱。）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-羊羊學堂甲蟲長老的百科全書（自然科學學習展覽）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation r30、emain the property of copyright holder(s)and are for purposes of this presentation only.魔 幻 森 林來到魔幻森林，為了奪回種子羊羊跟游客接受了灰太狼的挑戰，并幫蛛正義揭穿了灰太狼的奸計，灰太狼攜著能量種子逃回狼堡。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentatio31、n only.詳細設計-魔幻森林素質教育基地專門為青少年和有團建需求的客戶量身定制的訓練營，整合了香港、新加坡、美國等地區和國家的優秀的訓練資源，為學員提供世界一流的成功素質訓練。訓練營核心內容包括各種成功素質訓練和戶外生存訓練，所有參加訓練營的學員均可獲得相應版權課程的證書以及相關訓練科目的證書，為學員出國留學提供具有高度的國際認可的資質。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes32、 of this presentation only.詳細設計-魔幻森林素質教育基地核心項目意向：蛛正義的挑戰（滑草+大型機械裝置互動）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-魔幻森林素質教育基地核心項目意向：互動嬉水設備此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in t33、his presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-魔幻森林素質教育基地核心項目意向：蝸捕快的體能課（成人攀爬、拓展、攀巖、滑索）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation 34、only.詳細設計-魔幻森林素質教育基地核心項目意向：無動力過山車詳細設計-魔幻森林素質教育基地森林戰士:（VR野戰）此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-魔幻森林素質教育基地生命樹的光芒:彩虹滑道此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this present35、ation remain the property of copyright holder(s)and are for purposes of this presentation only.狼 堡 花 園游客與羊羊們追上灰太狼，來到五月花海與灰太狼的城堡，原來得知灰太狼想要能力種子當做紅太狼的結婚驚喜禮物，紅太狼得知能量種子的重要性后歸還了種子給羊羊們。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for pu36、rposes of this presentation only.狼堡花園效果圖此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-狼堡婚禮莊園以狼堡為原型，婚禮莊園位于Q萌農場的中心位置，毗鄰張冚山水庫，山水相依，綠蔭裊裊，是典型的歐式城堡花園式莊園，可服務于各類人群，是舉辦婚宴聚會、企業會議、私人派對、休閑娛樂的絕佳場地。狼堡37、婚禮莊園占地50余畝，水域寬闊、多塊市內罕見的超大婚禮草坪，超大觀景婚房此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-狼堡婚禮莊園此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright38、 holder(s)and are for purposes of this presentation only.詳細設計-狼堡花園灰太狼的逃跑計劃:花海滑道此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-Q萌農場農事設備體驗此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in thi39、s presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-Q萌農場農事體驗此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-Q萌農場農事體驗此文稿中所有圖像皆為版權持有人40、財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-特色民宿專篇位于距離增城荔城鎮9公里的小樓鎮的仙姑家廟后面有座山，名“觀音山”。山上有一洞，名“黃巖洞”，又名“仙人洞”。登山游洞，可飽覽四周田園景色。較為奇特的是廟正堂右側的瓦脊上，不知從何時起，生長著一棵桃樹。這株桃樹，根部沒有泥土，只靠瓦上積聚的一些塵灰生長，而且從來沒有人給它澆水、施肥，今樹干直徑約341、厘米，樹高1米，樹冠覆蓋4平方米。近10多年來，每年均開花結果，多則10多個，少則5-6個，人們稱其為“仙桃”。仙桃相傳是何仙姑師傅麻姑獻壽的仙桃，故又稱“麻姑仙桃”。它雖生長在缺土少壤的瓦背屋脊上，而且從不需要施肥淋水，卻依舊枝葉繁茂。每年入春，何仙姑家廟會出現“三多”現象，一是桃花多，元月桃花盛開時節，仙桃滿樹桃花，花開爛漫。二是人多，仙桃本是神奇之樹，加上桃花盛開，香氣襲人，更吸引了一批又一批的游客前來參觀。三是果多，仙桃長勢喜人，結果累累。來十里桃林歸隱江湖厭倦了繁華？那不如歸隱桃林，自在逍遙，住在一家像紅樓夢里的大觀園的民宿，在小樓一嘗隱居的樂趣。此文稿中所有圖像皆為版權持有人財產，42、僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.詳細設計-特色民宿專篇Q萌農場中還有一 棟棟“圓氣”十足的超萌“饅頭屋”，住在饅頭房中，就像未出世前在媽媽的肚子里一樣感到安心溫暖。此外，還有各種動漫主題的房間。此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the prope43、rty of copyright holder(s)and are for purposes of this presentation only.經 濟 測 算04ECONOMIC CALCULATION此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.設備選型此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images44、 used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.設備選型此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.設備選型總承載人數：7330人設備總價格：920045、萬此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.Q萌田園農場投資額估算此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of t46、his presentation only.奧飛Q萌農場游客量估算較舒適的理論日游客接待容量估算C1=A/a*D=140000/15*(10/8)=7466人園區總用地面積：200000可游覽面積園區總面積*游覽系數（0.7）140000全天運營時間約10小時游客停留時間約8小時瞬時游客峰值=（園區總面積）*60%/10=12000人C1=游客接待容量(單位：人/次)a=每位游客應占有的合理游覽面積（單位：/人）A=可游覽面積（單位：/人）D=周轉率（景點開放時間8小時/游覽景點所需時間）=8/4C2=年游客接待量(單位：人/次)C1=游客接待量(單位：人/次)P=平季天數=80天d=淡季天數47、=211天w=旺季天數=74天較舒適年游客接待量估算C2=C1*P*65%（388232）+C1*d*20%（315065）+C1*w*100%（552484）=125.57萬人此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.溢出效應經濟價值鄉村振興稅收價值社會價值產業價值項目立項與開發建設直接帶動投資數十億元，大幅提升周邊土地價值，同48、時帶動包括動漫、文創產品設計、田園綜合體建設、酒店、交通、農業等行業的聯動發展。奧飛Q萌田園集IP沉浸式體驗、創意農業、農事體驗于一體。項目必將成為增城的旅游新名片培育了新的政府稅收來源期預3年內每年稅收貢獻約超過0.5億元培養了新的現代旅游服務業，旅游板塊預計直接創造就業崗位約3000個，間接創造就業崗位約1000個。以旅游服務業和動漫文化產業為引導，促進項目所在地產業結構調整，拉動產業的全面升級項目綜合效益綜合效益評估此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.ENDTHANKSTHANKS此文稿中所有圖像皆為版權持有人財產，僅供本次介紹演示之用。All images used in this presentation remain the property of copyright holder(s)and are for purposes of this presentation only.