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1、MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁華鬧市華燈初上,創意思路,01,MID-AUTUMN FESTIVAL/2、MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,星輝灑落寄相思，亙古不變是那一輪中秋明月下的溫暖與希冀。中秋的那一輪明月中總是藏著獨屬于中國人的浪漫，在這樣一個有著深厚文化底蘊又自帶浪漫色彩的節日，怎樣過才不辜負這樣的月光？,MID-AUTUMN FESTIVAL,月滿中秋,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN 3、FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AU4、TUMN FESTIVAL/,2023,2023,活動時間：09.29-10.06,活動地點：地產項目營銷中心/商業中心,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,借勢活動熱度，為營銷中心聚集人氣，進行銷售轉化。,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID5、-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁華鬧市華燈初上,活動亮點,02,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,古風花燈會,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,M6、ID-AUTUMN FESTIVAL/,賞月園游會,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,中秋雅集,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,攬月盛典,MID-AUTUMN FESTI7、VAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁華鬧市華燈初上,活動內容,03,17:30-18:00 活動簽到18:00-20:30 古風花燈會+賞月游園會+中秋雅集20:30-21:00 中秋拜月大典21:10-活動淡出,活動流程ACTIVE PROCESS,活動簽到-拜月祈福,嘉賓領取許愿牌進行簽到，來賓拿到許愿牌簽名并且將許愿牌懸掛在祈福架上完成簽到；,園游卡,來賓簽到后每人發放一張園游卡，園游卡可8、用于參與現場賞月園游會，通過挑戰獲得中秋銀票及銅錢，用于購買中秋雅集心儀物品及體驗中秋雅集手作；,古風花燈會,項目連廊懸掛中秋彩燈，賞花燈，妙趣游，共赴中秋古風花燈會；,古風花燈會,項目園區放置一處月亮花燈打卡處，供嘉賓拍照打卡，拍出中秋氛圍照；,賞月園游會,巧猜燈謎：搭建猜燈謎區域，懸掛著帶有燈謎的燈籠，來賓猜出燈謎后可摘下燈謎將答案告訴現場工作人員，如答對燈謎，則可在園游卡上集一個章。,賞月園游會,海底撈月：來賓憑借園游卡可進行一分鐘水中夾彈珠游戲，成功夾出5枚彈珠即可獲得本區域蓋章，則可在園游卡上集一個章。,賞月園游會,國風投壺：來賓憑借園游卡可進行三次投壺體驗，投中一次即可獲得一枚蓋章9、，最多可獲得三枚蓋章；,賞月園游會,后羿射箭：來賓憑借園游卡可進行三次射箭體驗，射中一次即可獲得一枚蓋章，最多可獲得三枚蓋章；,賞月園游會,月兔拔蘿卜：來賓憑借園游卡可進行一分鐘釣蘿卜游戲，用釣竿精準的拔出蘿卜即可獲得本區域蓋章，則可在園游卡上集一個章。,賞月園游會,古趣捶丸：來賓憑借園游卡可進行三次捶丸體驗，推入一次即可獲得一枚蓋章，最多可獲得三枚蓋章；,中秋雅集,每個蓋章可兌換一枚銅錢，滿5個蓋章可兌換一張銀票，國風首飾，中秋體驗、中秋手作等各色古風攤位商品琳瑯滿目，來賓憑借賞月園游挑戰贏取的銅錢或銀票可用于集市上購買心儀產品或體驗手作等；,中秋雅集,冰皮月餅DIY：五枚銅錢即可以獲取冰皮10、月餅DIY的機會，家好月圓，感謝有您，共度中秋團圓美滿，手作月餅，定制團圓味道，餅承心意，致謝暖心相伴；,中秋雅集,兔子燈DIY：三枚銅錢即可以獲取兔子燈DIY的機會，一起拿著燈，園里遛個彎，賞賞月。節日的氛圍瞬間拉滿；,中秋雅集,宋式點茶：五枚銅錢即可以體驗宋式點茶，現場由專業講師現場表演非遺茶百戲，專業茶藝老師在茶上作畫，可現場觀賞及品嘗互動，在老師的指導下體驗一番茶百戲的別樣樂趣。,拜月大典,安排活動主持人身穿貼合活動主題的漢服，為拜月大典進行讀祝；,拜月大典,月初后，向月亮的方向安放好祭桌，擺放好祭品，點燃紅燭，鋪設好席子；,拜月大典,參祭者正坐在祭者席上，執事，贊禮就位；,拜月大典,11、贊禮唱“祭月”，主祭出位，到奠席前，跪于席上；,拜月大典,贊禮唱“三上香“。執事遞上三支香，主祭在蠟燭上點燃，向月神鞠躬，再將香插在香爐中，如此三次。贊禮唱“三祭酒”，執事斟滿酒爵，遞給主祭，主祭將酒灑在席前的地上，再將酒爵放到祭桌上，如此三次；,拜月大典,執事遞上贊美月亮的祝文，主祭借月光，向月亮展開誦讀；,拜月大典,贊禮唱“拜月”。主祭及參祭者一起向月神行再拜之禮；,拜月大典,贊禮唱“從獻”。主祭離開祭席，參祭者依次到奠席前，進行拜禮，默默祈禱心中所愿；,拜月大典,贊禮唱“禮成”。拜月大典儀式完成；,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-12、AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁華鬧市華燈初上,方案附錄,04,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.指定人員負責此項目的溝通以及工作的統籌及安排。2.根據擬定的工作內容，細化分項工作組。3.并安排定期會議以及臨時情況13、特殊會議溝通活動進度，確保活動順利進行,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.指定人員負責此項目的溝通以及工作的統籌及安排。2.根據擬定的工作內容，細化分項工作組。3.并安排定期會議以及臨時情況特殊會議溝通活動進度，確保活動順利進行,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-A14、UTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,執行文檔活動執行方案、活動執行時間表、細化流程表、崗位規劃表、物料布置施工圖、物料清單、物料設計方案培訓類文檔培訓時間規劃表、工作人員培訓指引、工作人員培訓手冊,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.明確活動場地的使用情況，包含電量負荷、提供電源的接口位置、接口數量、走線位置等。2.活動開始前必須檢查各種硬件設施保證活動順利進行。,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.邀請專業的活動攝影師及攝像師到場2.前期精準的項目培訓和活動需求了解3.熟悉各個活動環節及流程設置4.專業設備及后期剪輯，保證影像效果,