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1、Created by ISUX Brand Center2016.10QQ VIPBrand BookQQ會員品牌書This guideline contains basic principles and examples that are needed to maintain the consistency of QQ VIPs brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what these key elemen2、ts are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It is not essent3、ial to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本規范手冊包含的品牌基本原則和使用案例，通過基本標志、品牌色、圖形設計以及圖像排版風格，以保持“QQ會員”的品牌視覺識別統一性。本手冊將呈現品牌所有的關鍵視覺元素以及系統地告訴大家如何在各個應用和物料上正確和統一地使用它們。我們應做到保持正確和一致地應用所有品牌關鍵視覺元素。然而，在遵循品牌統一性以及不違背品牌視覺識別的基礎上，學4、習靈活運用其中的基本規則，從而衍生出更具創新、新穎、個性以及多維度特點的表達形式，傳達出強大有力的品牌信息。Welcome歡迎6.00Typography品牌專用字體58-596.01中文 Chinese60-616.02英文 English5.00Color品牌色46-475.01品牌標準色 Brand Color48-495.02顏色比例 1 Color Proportion 1 QQ VIP50-515.03背景顏色 1 Background Color 1 QQ VIP52-535.04顏色比例 2 Color Proportion 2 QQ SVIP54-555.05背景顏色 2 B5、ackground Color 2 QQ SVIPContents目錄7.00Applications品牌應用系統7.01應用程序圖標啟動閃屏 App Icon/Splash68-697.05襯衫 T-shirt63-657.02 名片 Business Card70-7172-7374-757.067.077.08包袋 Bag會員卡 Membership Card旗幟廣告 1 Banner 1 QQ VIP7.03辦公應用 Stationery76-777.09旗幟廣告 2 Banner 2 QQ SVIP78-797.10品牌產品 Brand Products66-677.04徽章 Bad6、ge80-8182-831.00Brand品牌10-111.01品牌概述 Brand Overview3.00Logo QQ SVIP超級會員標志28-293.02標準標志 Basic Logo30-313.03垂直標志 Vertical Logo34-3532-333.053.04安全區域 Clear Space圖形標志 Symbol26-273.01標志元素 Logo Elements2.00Logo QQ VIPQQ會員標志14-152.01標志元素 Logo Elements20-212.04圖形標志 Symbol22-232.05安全區域 Clear Space16-172.02標準7、標志 Basic Logo18-192.03垂直標志 Vertical Logo4.00Logo Usage標志用法38-394.01最小尺寸 Minimum Size42-434.03使用與限制 Restrictions40-414.02版式位置 Logo Placement1.00 Brand品牌101.00 Brand111.01QQ會員是騰訊為QQ用戶提供的一項增值服務,涵蓋了QQ特權、游戲特權、生活特權、裝扮特權等80余項精彩特權。超級會員是基于互聯網移動化趨勢下推出的QQ會員的加強版，為用戶提供更優越暢快的特權服務體驗。產品彰顯了用戶年輕，不做大多數，追求一切新潮事物的生活態度。Q8、Q VIP is Tencents value-added service in QQ platform,which provides more than 80 wonderful privileges in QQ,including Tencents entertainment products such as games,animations,fictions,films and several E-commerce products.QQ SVIP is enhanced edition of QQ VIP born in mobile Internet era,to provide b9、etter privileges using experiences in both PC and mobile QQ.This service matches well with QQ VIP users attitudes to life which is staying young and pursuing of new things of life.Brand Overview品牌概述超級會員增強的特權Enhanced privilegesQQ會員入會額外的權限(娛樂產品及電子商務產品)80+Privileges(Entertainment&E-commerce products)QQ10、基本服務Basic services2.00 Logo QQ VIPQQ會員標志142.00 Logo-QQ VIP152.01QQ會員標識由兩元素組成:1.圖形標志 2.文字標志，其元素間的相對大小和位置是固定的，并且文字標志不能單獨使用。QQ會員的標志只能從最終規范文件中直接拷貝使用，而不是重新繪制或者擅自組合。本規范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設計中心服務器中進行下載。QQ VIP logo is consist of two elements:1.Symbol 2.Logotype.The relative sizes and positions of 11、these elements are fixed.QQ VIP logotype cannot be used on its own.The primary brandmark should only be reproduced from the master artwork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo12、 Elements標志元素圖形標志/Symbol文字標志/Logotype標準標志/Logo162.00 Logo-QQ VIP1701.標志：全彩背景：白色02.標志：白色背景：QQ會員 深紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP Dark RedLogo:BlackBG:White2.02標準標志是QQ會員的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。QQ會員標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單13、色應用場景時，可使用單色黑或單色灰標志；當全彩標準標志無法很好地被使用時，特殊情況可使用單色超級會員藍圖形標志加單黑文字標志。The basic logo is the main signature of the brand.It helps to build recognition of the brand as well as convey QQ VIPs confidence and stability.The basic logo of QQ VIP is recommended to be used in full color version in white/light backg14、round.When used in white version on the background color should be the main red of QQ VIP.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.QQ VIP dark red 1 degree version symbol can be used in limited ci15、rcumstances when full color version cannot be easily applied.Basic Logo標準標志182.00 Logo-QQ VIP192.03QQ會員的首要品牌視覺識別是標準標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。QQ會員所有標志不能重新繪制或者擅自組合。QQ會員垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌紅色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The preferred 16、brand identity for QQ VIP is basic logo.However vertical logo may be used when there is a limited area for a logo display,vertical logo may be used.The relative sizes and positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of QQ V17、IP is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main red of QQ VIP.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory ma18、nner.Vertical Logo垂直標志01.標志：全彩背景：白色02.標志：白色背景：QQ會員 深紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP Dark RedLogo:BlackBG:White202.00 Logo-QQ VIP212.04QQ會員的圖形標志也能反映其品牌視覺識別。紅頭發和服飾設計，體現出QQ會員特殊、奢華的關鍵品牌特點。其圖形標志是品牌呈現的關鍵元素，不可重新繪制或者擅自改變它。QQ會員圖形標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌主紅色背景上使用白色標志；當標準標志不能以舒適的方式使19、用在單色應用場景時，可使用單色黑或單色灰標志。The symbol of QQ VIP reflects the philosophy of QQ VIP.Red hair and clothes represent luxury and specificity which are the key features of QQ VIP service.This symbol is the key element brand expression and should not be redrawn or altered in any way.The symbol of QQ VIP is rec20、ommended to be used in a full color version on white/light background.When used in white version,the background color should be the main red of QQ VIP.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Symb21、ol圖形標志01.標志：全彩背景：白色02.標志：白色背景：QQ會員 深紅03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP Dark RedLogo:BlackBG:White222.00 Logo-QQ VIP232.05為確保QQ會員的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考22、值，一般情況下應保持200%的安全區域，或當200%安全區域不可用時，使用100%安全區域為第二選擇。To ensure that QQ VIP logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility 23、of the logo,the area surrounding it should be protected.A clear space of 200%should be maintained but when 200%clear space is not available,use the second option of 100%clear space.Clear Space安全區域200%100%200%100%X0.25X0.5X0.5XX0.7XX0.5X0.5X0.3XX2X200%100%Y2Y0.5Y5YYY2YYYZZZZZ3.00 Logo QQ SVIP超級會員標志2624、3.00 Logo-QQ SVIP273.01超級會員標識由兩元素組成:1.圖形標志 2.文字標志，其元素間的相對大小和位置是固定的，并且文字標志不能單獨使用。超級會員的標志只能從最終規范文件中直接拷貝使用，而不是重新繪制或者擅自組合。本規范的各種電子格式文件通用于Mac或PC端，可在騰訊ISUX品牌設計中心服務器中進行下載。QQ SVIP logo is consist of two elements:1.Symbol 2.Logotype.The relative sizes and positions of these elements are fixed.QQ SVIP logotyp25、e cannot be used on its own.The primary brandmark should only be reproduced from the master artwork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo Elements標志元素圖形標志/Symbol文字標志/Logotype標準26、標志/Logo283.00 Logo-QQ SVIP2901.標志：全彩背景：白色02.標志：白色背景：QQ會員 黃03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP YellowLogo:BlackBG:White3.02標準標志是超級會員的主要品牌符號，多數情況下請使用此標志。它有助于建立品牌識別，同時傳達出品牌信譽與穩定性。超級會員標準標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌黃色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The basic logo is the27、 main signature of the brand.It helps to build recognition of the brand as well as convey QQ SVIPs confidence and stability.The basic logo of QQ SVIP is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main yellow28、 of QQ VIP.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Basic Logo標準標志303.00 Logo-QQ SVIP313.03超級會員的首要品牌視覺識別是標準標志，然而在顯示區域寬度固定或有限的情況下，可使用垂直標志作為第二選擇。其元素間的相對大小和位置是固定的，并且其文字標志不能單獨使用。超級會員所有標志不能重新繪制或者擅自組合。超29、級會員垂直標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌黃色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The preferred brand identity for QQ SVIP is basic logo.However vertical logo may be used when there is a limited area for a logo display,vertical logo may be used.The relative sizes and positions of symbol and logotype30、 are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of QQ SVIP is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main yellow of QQ VIP.1 degree version in grayscale can be av31、ailable in single color applications when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo垂直標志01.標志：全彩背景：白色02.標志：白色背景：QQ會員 黃03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP YellowLogo:BlackBG:White323.00 Logo-QQ SVIP333.04超級會員的圖形標志也能反映其品牌視覺識別。金發設計,代表升級的用戶特權。其圖形標志是32、品牌呈現的關鍵元素，不可重新繪制或者擅自改變它。超級會員圖形標志的使用場景分為：在白色淺色背景上使用全彩標志；在品牌主黃色背景上使用白色標志；當標準標志不能以舒適的方式使用在單色應用場景時，可使用單色黑或單色灰標志。The symbol of QQ SVIP reflects the philosophy of QQ SVIP.Golden hair represents enhanced privileges which are the key feature of QQ SVIP service.This symbol is the key element brand expression33、 and should not be redrawn or altered in any way.The symbol of QQ SVIP is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main yellow of QQ VIP.1 degree version in grayscale can be available in single color applic34、ations when the basic version cannot be reproduced in a satisfactory manner.Symbol圖形標志01.標志：全彩背景：白色02.標志：白色背景：QQ會員 黃03.標志：單黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:QQ VIP YellowLogo:BlackBG:White343.00 Logo-QQ SVIP353.05為確保超級會員的品牌標志可以在所有應用中被清晰識別，標志周圍需預留一定的安全不可侵犯區域。此區域相當于標志在運用時，與其他設計元素或文本內容所應保持的最小距離35、。為確保標志的完整性與可讀性，此區域大小必須嚴格遵守規范。當標志尺寸被縮放使用時，安全區域大小隨之等比縮放。如右圖，以圖形標志的寬高為一個單位“x”作為參考值，一般情況下應保持100%的安全區域（垂直標志對應200%），或當100%安全區域不可用時，使用50%安全區域為第二選擇（垂直標志對應100%）。To ensure that QQ SVIP logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum 36、distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be maintained but when 100%clear space is not available,use the second option of 50%(10037、%for vertical version)clear space.）Clear Space安全區域X0.3X0.5X0.5XX0.7XX0.5X0.5X0.3XX2XY2Y0.5Y5YYY2YYYZZZZZ100%50%200%100%100%50%4.00 Logo Usage標志用法384.00 Logo Usage印刷寬/Print:20mm顯示器寬/Screen:48px印刷寬/Print:8mm顯示器寬/Screen:22px印刷寬/Print:5.5mm顯示器寬/Screen:16px4.01QQ會員標志沒有固定的尺寸大小，其比例關系應由可用空間、美感、功能和可見度來決定。且QQ38、會員標志沒有預設的最大尺寸，其標準標志的最小印刷尺寸寬度為20mm，最小顯示器尺寸寬度為48px。There is no predetermined size for QQ VIP logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility.There is no preset maximum size for the logo.The minimum size for the basic logo is 20mm in print,48px f39、or screen use.Minimum Size最小尺寸*超級會員的標志也采用同樣規矩。*The same regulations apply to QQ SVIP logo.404.00 Logo Usage轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position轉角位置 Corner Position中心位置 Center Position4.02標志的位置取決于標志的樣式。標準標志在版式頁面中應遵循左對齊或右對齊，居頂、居中或居下。例如這種版40、式運用在大多數辦公應用系統。垂直標志應遵循中對其，居頂或居下。而圖形標志則應遵循左中右對齊，居上、居中或居下。The preferred logo placement is differentiated by the logo format.Basic QQ VIP logo is positioned left aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied on most41、 stationery system.Vertical QQ VIP logo is positioned center aligned at the top middle or bottom of the page.QQ VIP symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.*超級會員的標志也采用同樣規矩。*The same regulations apply to QQ SVIP logo.Logo Placement版式位置42、424.00 Logo UsageDont change the logos details.不要改變原有標志外觀；Dont compress the logo.不要單向拉伸標志；Dont create a logo lockup with text.不要在標志周圍添加任意文本；Dont outline the logo.不要輪廓化標志或添加描邊；Dont add a drop shadow to the logo.不要在標志底添加投影；Dont alter the color.不要擅自改變標志標準色；Dont use the logo in a low quality.不要使用模糊、質量低的43、標志；Dont place the logo on a color without sufficient contrast.不要將標志放在沒有足夠對比色的背景中；Dont place the logo over a busy image.不要將標志放在繁亂復雜的圖像中。4.03為了保證品牌標志的完整性以及保持品牌統一性，遵循本規范中所述的使用與限制是很重要的。在使用品牌標志時，應盡量避免如右圖所示的各種不規范使用樣式。To maintain the integrity of the logo and to promote the consistency of the brand,it is i44、mportant to use the logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用與限制QQ會員Dont change proportions.不要改變標志元素的比例關系；Dont change the logotype.不要擅自改變文字標志字體；Dont rotate the logo.不要傾斜或旋轉標志；*超級會員的標志也采用同樣規矩。*The same regu45、lations apply to QQ SVIP logo.5.00 Color品牌色465.00 Color475.01品牌色在QQ會員品牌視覺傳達中起到了核心作用。右圖所示為QQ會員品牌規范顏色色板示意，這些顏色可以運用在任何品牌有關衍生物料中。QQ會員的每一個品牌色都有著精準匹配合適的Pantone色彩。關于平面印刷物，一般情況下須使用對應的Pantone色值（單色）；若因條件限制無法使用Pantone色彩，選取對應的CMYK色值做為第二選擇。關于顯示器作業，須使用RGB色值或十六進制值。本規范中提及的品牌色會因不同屏幕和印刷機而產生色差，使用時應盡可能以Pantone色卡做為QQ會員品46、牌色的最終參考對象。(*Pantone屬Pantone公司所有。)Color plays a central role when QQ VIP brand is communicating.Always use the color palette represented and apply them to any communication materials.Whenever possible,reproduce QQ VIP logo in Pantone(single color)for print work.If this is not possible,use CMYK values47、 listed for print communication pieces.For screen based work,use RGB and HEX values.The colors shown throughout these guidelines will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone color swatches for color matching whenever possible.(*Pan48、tone is the property of Pantone,Inc.)Basic Color品牌標準色R:183/G:32/B:37C:8/M:100/Y:70/K:33PANTONE 7427 C#B72025Main Color 1主色 1QQ VIP Dark RedQQ會員 深紅R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#000000Main Color 2主色 2QQ VIP BlackQQ會員 黑R:232/G:31/B:31C:0/M:100/Y:72/K:0PANTONE 199 C#E81F1FMain Color 3主色 3Q49、Q VIP RedQQ會員 紅R:249/G:174/B:8C:0/M:31/Y:98/K:0Pantone 1235 C#F9AE08Main Color 4主色 4QQ VIP YellowQQ會員 黃R:255/G:255/B:255C:0/M:0/Y:0/K:0PANTONE White#FFFFFFSub Color 1輔色 1QQ VIP WhiteQQ會員 白R:173/G:173/B:173C:13/M:9/Y:10/K:27PANTONE Cool Gray 5C#ADADADSub Color 2輔色 2QQ VIP GrayQQ會員 灰R:214/G:214/B:214C50、:5/M:3/Y:5/K:11PANTONE Cool Gray 2C#D8D8D8Sub Color 3輔色 3QQ VIP Light GrayQQ會員 淺灰485.00 Color495.02恰當的顏色比例使用可確保所有用戶正確認知QQ會員品牌。使用QQ會員品牌色時，QQ會員深紅(01)應做為品牌主色；QQ會員深紅與大面積QQ會員白(05)一起使用，可體現清新干凈的品牌形象；QQ會員黑(02)、QQ會員紅(03)和QQ會員黃(04)應做為品牌強調色；其他輔色則有助于應用系統的使用和延展。The appropriate use of QQ VIP Color in right propor51、tion helps to have consistent brand image.QQ VIP Dark Red(01)should be used as a main color for the brand which is the majority of the red.When QQ VIP Dark Red is used with specific amount of white(05),the brand image is well presented which is clean and fresh.QQ VIP Black(02),QQ VIP Red(03)and QQ V52、IP Yellow(04)should be used as an accent color.The sub colors should be used as a supportive color for the applications.Color Proportion 1 QQ VIP顏色比例 101020304050607505.00 Color51Use full color logo over white/light background.白色淺色背景上使用全彩標志；Use white logo over black/dark colored background.在黑色深色背景上使53、用白色標志；Use white logo over QQ VIP Dark Red background.在QQ會員深紅背景上使用白色標志；Use black logo over bright image.在淺色背景圖像上使用黑色標志；Use QQ VIP Red logo over black/dark colored background.在黑色/深顏色的背景上使用紅色標志。Use white logo over red/dark image.在深色背景圖像上使用白色標志。不要在30-60%灰度階背景上使用標志。Dont use the logo over 30-60%background54、.全彩標志，建議做為代表使用標志。在白色淺色背景上使用全彩標志；在QQ會員深紅背景上使用白色標志；在黑色深色背景上使用白色標志，或者在白色淺色背景上使用黑色標志。綜上規范在對應的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or white backgrounds.The white version logo can be used over QQ VIP Dark Red which is the main red co55、lor of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color 1 QQ VIP背景顏色 15.03525.00 Color53恰當的顏色比例使用可確保所有用戶正確認知QQ會員品牌。使用QQ會員品牌色時，QQ會員黃(02)應做為品牌主色；QQ會員黃與大面積QQ會員白(05)一起使用，可體現清新干凈的品牌形象；QQ會員深紅(01)、QQ會員黑(02)應做為品牌強調色；其他輔色則有助于56、應用系統的使用和延展。The appropriate use of QQ VIP Color in right proportion helps to have consistent brand image.QQ VIP Yellow(02)should be used as a main color for the QQ SVIP which is the majority of the yellow.When QQ VIP Yellow is used with specific amount of white(05),the brand image is well presented w57、hich is clean and fresh.QQ VIP Dark Red(01),QQ VIP Black(02)should be used as an accent color.The sub colors should be used as a supportive color for the applications.Color Proportion 2 QQ SVIP顏色比例 201010102050406075.04545.00 Color55不要在30-60%灰度階背景上使用標志。Dont use the logo over 30-60%background.Use ful58、l color logo over white/light background.白色淺色背景上使用全彩標志；Use white logo over black/dark colored background.在黑色深色背景上使用白色標志；Use white logo over QQ VIP Yellow background.在QQ會員黃背景上使用白色標志；Use black logo over bright image.在淺色背景圖像上使用黑色標志；Use QQ VIP Yellow logo over black/dark colored background.在黑色/深顏色的背景上使用59、黃色標志。Use white logo over yellow/dark image.在深色背景圖像上使用白色標志。5.05全彩標志，建議做為代表使用標志。在白色淺色背景上使用全彩標志；在QQ會員黃背景上使用白色標志；在黑色深色背景上使用白色標志，或者在白色淺色背景上使用黑色標志。綜上規范在對應的條件下（右圖）允許使用。Full color logo is recommended to be used for representative use.Use the full color logo on light or white backgrounds.The white version lo60、go can be used over QQ VIP Yellow which is the main yellow color of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color 2 QQ SVIP背景顏色 26.00 Typography品牌專用字體586.00 Typography5901.方正蘭亭中黑簡 FZLanTingHeiS-B中國人這支筆開始于一畫界破了虛空留下61、了筆跡既流出人心之美也流出萬象之美中國人。，：；“?。?（）02.方正蘭亭黑簡 FZLanTingHeiS-M中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“??？*（）03.方正蘭亭刊黑簡 FZLanTingHeiS-R中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“??？*（）中國人這支筆開始于一畫界破了虛空留下了筆跡既流出人心之美也流出萬象之美中國人。，：；“??？*（）04.方正蘭亭超細黑簡 FZLanTingHeiS-L6.01品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。方正蘭亭62、黑做為QQ會員的中文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for QQ VIP brand.This typeface should be used on pro63、ducts and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.Chinese中文606.00 Typography61ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;64、:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica Neue R65、egular04.Helvetica Neue Light英文6.02品牌專用字體是品牌視覺識別的重要部分。品牌專用字體風格有助于建立品牌獨特的美感。Helvetica Neue做為QQ會員的英文品牌專用字體，被用于品牌產品及品牌視覺傳達中。我們需要遵循右頁所述的品牌字體運用示例，以確保品牌視覺傳達的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distinctive aesthetic of the brand.Helvetica Neu66、e is used as basic English typeface for QQ VIP brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear consistently on-brand.English7.00 Appli67、cations品牌應用系統647.00 Applications應用程序圖標啟動閃屏7.01以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ會員品牌標志可用于手機app圖標或啟動閃屏。運用標志時請注意設備特性來設定標志顯示的尺寸，以確保標志的可讀性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQ VIP brand will68、 have the right tone to support the right message for the audience.QQ VIP logo can be applied to mobile devices in the form of icons or splash images.Make sure the logo looks optimized and realized in the best condition according to the device.App Icon/Splash667.00 Applications名片7.02以統一的方式使用QQ會員品牌視覺69、識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。對于客戶而言，名片是代表QQ會員品牌的重要的應用媒介。在印刷材料中，QQ會員品牌標志須清晰可見，從而清晰呈現出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQ VIP brand will have the right tone to support the right message for the 70、audience.Business card can be an important application that represents the face of QQ VIP brand in the business related situation.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of QQ VIP.Business Card687.00 Applications辦公應用7.03以統一的方式使用QQ會員品牌視覺識71、別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。在印刷材料中，品牌標志須清晰呈現于辦公文具系統。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQ VIP brand will have the right tone to support the right message for the audience.Brand logo should be applied 72、to the print material in a clear way,expressing the strong brand identity of QQ VIP.Stationery707.00 Applications徽章以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ會員的圖形標志和圖標系列可通過工藝和各類材質來呈現QQ會員品牌形象。Using the brand identity system in a consistent manner will build a strong brand im73、age.As following examples shown,QQ VIP brand will have the right tone to support the right message for the audience.QQ VIP symbol and basic icons can be used to various materials to represent the brand image of QQ VIP.Badge7.04727.00 Applications襯衫7.05T-shirt以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ74、會員將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ會員的圖形標志和圖標系列可通過工藝和各類材質來呈現QQ會員品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQ VIP brand will have the right tone to support the right message for the audience.QQ VIP symbol can be used to various mat75、erials to represent the brand image of QQ VIP.747.00 Applications包袋7.06Bag以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ會員的圖形標志和圖標系列可通過工藝和各類材質來呈現QQ會員品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQ VIP br76、and will have the right tone to support the right message for the audience.QQ VIP symbol can be used to various materials to represent the brand image of QQ VIP.767.00 Applications會員卡7.07Membership Card以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。QQ會員的圖形標志和圖標系列可通過工藝和各類材質來呈現QQ會員品77、牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,QQ VIP brand will have the right tone to support the right message for the audience.QQ VIP symbol and basic icons can be used to various materials to represent the brand image of QQ78、 VIP.787.00 Applications旗幟廣告 17.08Banner 1 QQ VIP以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。在印刷材料中，品牌標志須清晰呈現于辦公文具系統。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQ VIP brand will have the right tone to suppor79、t the right message for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of QQ VIP.807.00 Applications旗幟廣告 27.09Banner 2 QQ SVIP以統一的方式使用超級會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，超級會員將以最正確的品牌基調為用戶傳達正確的品牌信息。在印刷材料中，品牌標志須清晰呈現于辦公文具系統。Using the brand80、 identity system in a consistent manner will build a strong brandimage.As following examples shown,QQ SVIP brand will have the right tone to support the right message for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of QQ SVIP.8281、7.00 Applications品牌產品7.10以統一的方式使用QQ會員品牌視覺識別系統將建立一個強大的品牌形象。如右圖所示，QQ會員將以最正確的品牌基調為用戶傳達正確的品牌信息。在各類品牌產品中，QQ會員品牌標志可通過工藝印壓至各種材料，如紙張、皮革、不銹鋼等。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,QQ VIP brand will have the right tone to support the right message for the audience.QQ VIP logo can be embossed or debossed on various materials such as paper,leather or metal surface to give more special long lasting look.Brand Products