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1、PARKVIEW BAOSHAN MIXED-USE(CONCEPT DESIGN)SHANGHAI,CHINA09/AUG/2016僑福集團寶山綜合體項目(概念設計)目錄Contents01項目愿景VISION02項目總體分析GENERAL ANALYSIS03概念設計CONCEPT DESIGN04功能體驗意向EXPERIENCE REFERENCE05立面意向FACADE REFERENCEVISION項目愿景1我們要怎樣打造具有特性的寶山商業樞紐？HOW CAN WE SHAPE A NEW DESTINATION?打造城市地標，強化僑福品牌！WHOLESALE CENTER NEW 2、BENCHMARK!Relying on subway stations and transportation advantages technical advantages of human re-sources education surrounding park space by creating minimally invasive,Guildford boutique hotel and other innovative differentiated products,complementary urban functions necessary to create an engin3、e to drive regional development,enhance the value of land,formed its own characteristics and advantages!依托地鐵站點的交通優勢及周邊教育園區的技術人才資源優勢，通過打造微創空間、僑福精品酒店等創新差異化產品，補充必要的城市功能，創造帶動區域發展的引擎，提升地塊價值，形成自身特色優勢！PARKVIEW GREEN FANGCAODI,BEIJING僑福芳草地，北京建設時間 Period:2012總建筑面積 Total Area:200,000m商業面積 Retail Area:25,500m功4、能 Program:Retail,Cultural Facilities,Hotel,OfficeSet to redefine the meaning of“urban space”in Beijing,Parkview Green FangCaoDi embraces green architecture and a culture of art sharing.Parkview Green FangCaoDis pervading sense of art is another standout feature.The exhilaration of coming face to fac5、e with amazing pieces of art at every turn and corner creates a unique space for dialogue between art and people.By fusing art together with architecture,Parkview Green FangCaoDi vividly brings the latest concepts of urban mixed-used development to life.The communication of culture is the heart and 6、soul of a building.In sharing our precious art collection,we hope to enrich every aspect of peoples lives with the invigorating vitality of art.The merging of art and space brings true inspiration for everyone that visits.遵循“城市空間”的空間意義，綠色芳草地的設計初衷是綠色建筑和文化藝術共享的盛宴。藝術是另一個突出的特點，面對各個角落的不經意的驚人的藝術作品，激發用戶體驗興7、奮的心情，營造了藝術與人之間對話的獨特空間。通過融合藝術與建筑，芳草地商業項目帶來生動的最新概念，城市混合使用的生活體驗，心靈和靈魂的文化的傳播。在分享珍貴的藝術品展示同時，又豐富人們生活的藝術的活力，藝術與空間的融合為每個人的體驗帶來了真正的靈感。AUG 2016 Page 9In order to experience the rich content of the project,increase interactivity and value-added products,so as to create a better environment for the creation of 8、the human environment and achieve the maximization of economic benefits.Creating a new form distination of consumption!強調空間的人文關懷及體驗性，以豐富的文化、空間元素設計創造環境與人的良性互動，打造豐富體驗性目的地！創造特色人文空間體驗！CHARACTERISTIC SPACE EXPERIENCE DESTINATION!Respect the context of Feng Shui urban ecological strategy,overall planning,9、green concept into the whole process of architecture,landscape and overall implementa-tion to achieve the“Heaven”a harmonious state!尊重文脈風水的城市生態策略，整體規劃，綠色理念融入到建筑、景觀及整體實施的全過程，實現“天人合一”的和諧境界！倡導綠色生態可持續 SUSTAINABLE DEVELOPMENT STRATEGY NAMBA PARKS,JAPAN/難波公園，日本GENERAL ANALYSIS項目總體分析2AUG 2016 Page 19CITY C10、ENTER&SITE LOCATION城市區位與基地位置Site is located in the eastern part of Shanghai Baoshan District,across the road next to the Song Yangpu New Jiangwan City plate,the whole city center from Wujiaochang about 5 km,with a better location and regional development advantages;基地位于上海寶山區東部，隔淞行路與楊浦區新江灣城板塊緊鄰，整體距五角11、場城市副中心約5公里，具有較好地地段及區位發展優勢；?AIRPORTAUG 2016 Page 20Located between the central and the inner ring,close to the central,convenient connection and Pudong Airport,Yangshan Deepwater Port,the geographical position is superior.項目位于中環和外環之間,緊鄰城市快速路逸仙路及軍工路，地鐵3號線淞發路站與基地隔逸仙路高架相鄰，交通可達性相對較好。CITY TRAFFIC&SITE LOC12、ATION城市交通與基地位置AUG 2016 Page 21Base basic functions have been developed around the city,mainly for high-end residential and community,supporting the commercial office,College Park,and some of the old factory and logistics,urban functions and popularity have accumulated a foundation,there is a big fut13、ure upgrades transformation space.基地周邊城市功能基本均已開發，主要為居住及高檔社區、配套商業辦公、高校園區、及一定的物流及舊有廠區，城市功能和人氣均積累了一定的基礎，未來仍存在較大升級改造空間。SITE TRAFFIC SYSTEM基地周邊交通AUG 2016 Page 22Base basic functions have been developed around the city,mainly for high-end residential and community,supporting the commercial office,College 14、Park,and some of the old factory and logistics,urban functions and popularity have accumulated a foundation,there is a big future upgrades transformation space.基地周邊城市功能基本均已開發，主要為居住及高檔社區、配套商業辦公、高校園區、及一定的物流及舊有廠區，城市功能和人氣均積累了一定的基礎，未來仍存在較大升級改造空間。SITE SURROUNDING PROGRAM基地周邊業態AUG 2016 Page 231324512345Sit15、uation reconnaissance base can be seen at the base and surrounding the whole renovation period of development,require strong iconic destinations,enhancing the overall regional identity driven;現狀基地踏勘可以看出基地及周邊整體處在更新改造的發展期，需要強有力的標志性目的地，整體增強區域標識帶動；SITE INFORMATION基地現場照片逸仙路高架淞發路地鐵站項目用地_地塊B SITE AREA_BLOC16、K BC地塊 BLOCK CA地塊 BLOCK ACABAUG 2016 Page 2470%of the area of self-sustaining capacity meter,45,000 sales,differentiated positioning function plots adjacent to need.70%計容面積自持，4.5萬銷售，需相鄰地塊功能差異化定位。功能業態:辦公 博物館 SOHO(類住宅50/68/150/180)功能業態:容積率2.0，70%計容面積自持 辦公(小型辦公4.5萬平方米銷售)酒店 商業配套功能業態:餐飲 幼教、學習中心 高端護理、SPAA17、CFINANCIAL STRATEGY項目業態及盈利策略項目用地_地塊B SITE AREA_BLOCK BC地塊 BLOCK CA地塊 BLOCK ACABAUG 2016 Page 25REGULATORY REQUIRMENTS控規要求AUG 2016 Page 26REGULATORY REQUIRMENTS控規要求AUG 2016 Page 27REGULATORY REQUIRMENTS控規要求AUG 2016 Page 28SITE INFORMATION場地設計信息AUG 2016 Page 29PEDESTRIAN CIRCULATION基地人行流線外部人行流線A/B/C地塊18、內部人行流線地鐵人行流線AUG 2016 Page 30CAR CIRCULATION基地車行流線外部車行流線AUG 2016 Page 31SITE VALUE ANALYSIS基地價值分析高價值區域AUG 2016 Page 32SITE VIEW ANALYSIS基地視線分析AUG 2016 Page 33Unit單位Idex數量Remark備注m252169.9About5.4Ha約5.4公頃m2173338.5m2104338.5Need104339.8m2不大于104339.8平方米Hotel酒店m211999.7CommercialServicedFunctions商業配套m2119、8951.8Other其它m2350m26900069000m2不大于69000平方米CommercialinB1地下一層商業m21600016000m2不大于16000平方米ParkinginB1地下一層停車庫m218500ParkinginB2地下二層停車庫m2345002.02.0不大于2.0m213538.7%25.95%2020%不小于20%輛1152VehicleParkingNoontheGround地面停車位數輛34VehicleParkingNoUnderground地下停車位數輛1118Parkview Baoshan Mixed-use Index僑福集團寶山綜合體項目_20、技術經濟指標Items項目SiteArea總用地面積TotalBuildingArea總建筑面積GFA（AboveGround）地上計容建筑面積Include其中IfinaccordancewiththeoriginalrequirementswithC,Bplotsasajointreporttogovernment,parkingNoneedbe1844;如按照原B、C地塊聯合報規要求需設置停車位1844輛;BuildingAreaunderground地下建筑面積PlotRatio容積率BuidlingCoverageArea建筑基地總面積BuidlingCoverageAreaRate21、建筑密度GreenRate綠地率VehicleParkingNo汽車停車位數量Include其中Include其中Office辦公m273037PROJECT BRIFE任務詳情CONCEPT DESIGN概念設計33.1 Concept Option3.1 方案概念 BALANCE平衡 BALANCE WORK/LIFE平衡工作/生活 BALANCE FUN/CREATIVITY平衡樂趣/創作BALANCEFUBLESSINGS LUCKSHOULONGEVITYLUWEALTH PROSPERITY3.2 Master Plan And Rendering3.2 總平面和效果展示AUG 222、016 Page 42MASTER PLAN 總平面圖0M 25M 50 M100 MNMASTERPLAN總平面圖HOTEL+OFFICE酒店+辦公18F80MOFFICE辦公12F54.5METFE CANOPY+SUNKEN PLAZAETFE天幕+下沉廣場SUNKEN PLAZA下沉廣場-6.8MSUNKEN PLAZA下沉廣場-6.8MPLAZA廣場OFFICE辦公10F45.5MOFFICE辦公9F42MOFFICE辦公7F33MOFFICE辦公8F37.5MSOFFICE辦公11F50MRETAIL商業配套2F10.5MRETAIL商業配套2F10.5MCOMMUNITY CEN23、TER社區中心3F15M淞 行 路國 帆 路逸仙路高架橋Unit單位Idex數量Remark備注m252169.9About5.4Ha約5.4公頃m2174900m2105900Hotel酒店m211550CommercialServicedFunctions商業配套m223400PublicToilet公廁m260SanitationRoom環衛道班房m2150GarbageHouse垃圾房m2140m26900069000m2不大于69000平方米CommercialinB1地下一層商業m21600016000m2不大于16000平方米ParkinginB1地下一層停車庫m218500Pa24、rkinginB2地下二層停車庫m2345002.0m221910%42%2020%不小于20%輛1152VehicleParkingNoontheGround地面停車位數輛34VehicleParkingNoUnderground地下停車位數輛1118Parkview Baoshan Mixed-use Index僑福集團寶山綜合體項目_技術經濟指標Items項目SiteArea總用地面積TotalBuildingArea總建筑面積GFA（AboveGround）地上計容建筑面積Include其中Summaryareaof2itemsis70%GFA;SmallOfficearea4500025、m2;兩項和不大于計容面積的70%；小型辦公面積不大于45000平方米IfinaccordancewiththeoriginalrequirementswithC,Bplotsasajointreporttogovernment,parkingNoneedbe1844;如按照原B、C地塊聯合報規要求需設置停車位1844輛;BuildingAreaunderground地下建筑面積PlotRatio容積率BuidlingCoverageArea建筑基底總面積BuidlingCoverageAreaRate建筑密度GreenRate綠地率VehicleParkingNo汽車停車位數量Include26、其中Include其中Office辦公m270600INDEX技術經濟指標AUG 2016 Page 44SOUTHWEST AERIAL VIEW西南角鳥瞰圖AUG 2016 Page 45SOUTHEAST AERIAL VIEW東南角鳥瞰圖AUG 2016 Page 46ETFE CANOPY&PLAZAETFE天幕廣場AUG 2016 Page 47NORTHEAST PERSPECTIVE東北角透視圖AUG 2016 Page 48PERSPECTIVE透視圖3.3 Keypoint Of Concept Design3.3 概念設計要點COMBINE FENG SHUI融合風水布局27、AUG 2016 Page 51TRAVERSE CITY SIGHT城市視線通廊AUG 2016 Page 52COMMUNITY ART CENTER_1社區文化藝術中心_1AUG 2016 Page 53COMMUNITY ART CENTER_2社區文化藝術中心_2特別的地標展示性ESPECIALLY ILLUSTRATIVE LANDMARKAUG 2016 Page 54COMMUNITY ART CENTER_3社區文化藝術中心_3空間SPACEAUG 2016 Page 55COMMUNITY ART CENTER_4社區文化藝術中心_4社交SOCIALLYAUG 2016 P28、age 56COMMUNITY ART CENTER_5社區文化藝術中心_5藝術ARTAUG 2016 Page 57SKYLINE天際線Better convergence A,C block,create vivid skyline projects and projects to strengthen the B block of the landmark show.更好地銜接A、C地塊，創造生動的項目天際線，并強化B地塊項目的地標展示性。AUG 2016 Page 58VERTICAL GREENING垂直綠化空間The common planar image reconstructi29、on of green space,green part of the plane on a different level platforms,roofing.把常見的平面式綠化空間進行豎向重構，一部分平面綠化放在不同標高的平臺，屋面上。To create a multi-dimensional perspective view green space,to create and promote a perspective image of an oasis city.打造多緯度立體景觀綠化空間，創造并倡導城市立體綠洲形象。AUG 2016 Page 59VERTICAL GREENING(30、CASE STUDY)垂直綠化空間(項目案例)NAMBA PARKS,JAPAN難波公園，日本建設時間 Period:2013總面積 Total Area:169,600m功能 Program:ResidentialUNDERGROUND CONNECTION_1地下連通道_1地下一層主要人行流線地下室連接通道(按規劃條件設計)人行流線UNDERGROUND CONNECTION_2地下連通道_2(改善連通設計)UNDERGROUND CONNECTION_3地下連通道_33.4 Function Zoning、Staging And Traffic3.4 功能分區、分期與交通ZONING分區31、策略辦公A區辦公B區商業配套/RETAIL酒店/HOTEL辦公/OFFICEPROGRAM功能布局PHASE STRATEGY分期策略CAR CIRCULATION車行流線車行流線PEDESTRIAN CIRCULATION人行流線外部主要人行流線商業內庭院主要人行流線地下一層主要人行流線EXPERIENCE REFERENCE功能體驗意向44.1 Retail Reference4.1 商業意向01中庭藝術空間Atrium Art Space02文化藝術中心Culture Art Hub03商業街Street Retail04內部商業街Internal Retail05視覺舞廳Visual 32、Ballroom06天幕/餐飲Sky Garden/Dinning Street07下沉式廣場/商業Sunken Plaza/Retail4.2 Office Reference4.2 辦公意向 01辦公Office為企業產品提供展示空間。保持產品的靈活性,適應不同時期市場需求.Offier display space for different products.Keep flexiblility in product design to meet the market needs.02精品酒店Boutique Hotel03實時工作空間 Real-Time Working實時工作-實時工作33、做法的原則是基于圍繞創建空間和技術，使NAB的人滿足，協作，獲取信息和盡可能快地傳播它。Real-Time Working-The principles of RTW are based around creating spaces and technologies to allow NABs people to meet,collaborate,capture information anddissemminate it as quickly as possible.FACADE REFERENCE立面意向5FACADE REFERENCE外立面參考AUG 2016 Page 84 Wood34、s Bagot 2016Australia:Woods Bagot Pty Ltd ABN 41 007 762 174 ACT:Primary Nominee:Robert Cahill 2230 NSW:Registered Architects include:Domenico Alvaro 7445,Georgia Singleton 7968,Robert Cahill 4419,Sarah Kay 8285 QLD:Registered Architects include:Mark Damant:3698 VIC:Registered Architect Directors in35、clude:Nikolaos Karalis:16403 WA:Licensed Corporation:1933 Bahrain:CR 59760 COEPP Licence FB/121 Architecture Category A China:Woods Bagot Architectural Design Consultants(Beijing)Co Ltd Woods Bagot Architectural Design Consultants(Shanghai)Company Limited Hong Kong:Woods Bagot Asia Ltd United Kingdom:Woods Bagot Europe Ltd Registered in England No.2031503 Registered Office:Concord House 165 Church St East Woking Surrey GU21 6HJ Date of first issue:2016/04/08Revision:2016/04/08 Checked:Keith Zhai Approved:Ian Png