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1、集成房屋建筑國際市場推廣方案The International Market Development Scheme of Integrated Housing System公司名稱：廣州寶豐集成建筑科技發展有限公司，簡稱寶豐國際Name of Company: Guangzhou Baofeng Integrated Construction Science & Technology Company Limited. In short is: Baofeng International. 寶豐國際的直接合作方股東：鄭瑾先生 - 自然人股東北京寶豐輕鋼別墅建筑發展有限公司-目前是中國輕鋼結構和超2、輕鋼建筑體系最大的生產供應商之一鄭州瑪納墻體設備發展有限公司-目前是中國最專業的墻體設備及技術供應商之一，中國建設部墻體技術協會的會員The Direct Shareholder of Baofeng International: Mr. Zhengjin - natural person shareholderBeijing Baofeng Light Steel Villa Construction Development Company Limited Currently it is one the biggest and most professional light steel bu3、ilding system manufacturerZhengzhou Mana Composite Wall Panel Equipment Development Company Limited Currently it is one of the most professional composite wall panel equipment manufacturer and technology supplier, member of the composite wall panel technological associations of China Construction Mi4、nistry業務領域：集成房屋建筑材料與傳統鋼筋水泥框架結構的集成，取代各種磚塊內外墻體；輕鋼結構別墅，工業廠房，輕鋼結構簡易房屋及各種門衛房，亭房等。Business Scope: the combination of the integrated housing materials and the traditional concrete frame structure, to replace the different kind of the brick wall system; light steel villa system; industrial factory building;5、 light steel prefab house and different kind of guard room, simple room, temporary house etc. 主要目標市場：中東，印度，整個非洲，東亞，俄羅斯和西歐地區。The Main Target Market: Middle East Countries; India; the whole Africa; the west Asia; Russia and Western Europe etc. 目標產品：核心目標產品-是集成房屋建筑體系的關鍵部分，是不可替代的，也是市場需求最大的部分，集成墻體也是海運成本最高6、的部分，是最適合就地取材，當地設廠的部分。非核心目標產品-是附屬產品，不是集成房屋建筑體系的核心部分，是可替代的，相對運輸成本也不是很高。核心目標產品包括：水泥及輕質發泡水泥中空及夾芯墻體板；輕鋼及超輕鋼建筑結構體系。非核心目標產品包括：鋼木門；文化石；水泥藝術圍欄；菱鎂裝飾板；菱鎂內墻裝飾板，包括PVC覆膜，UV吊頂板，木質復合及UV內墻裝飾板；菱鎂屋頂大小瓦。The Target Product: The core products are the irreplaceable key parts of the integrated building system, also the par7、ts with biggest market demand; the shipment cost of composite wall panel is the highest items in the oversea development of the integrated building system, and the main raw material normal cement is easily available in any countries, so it is the most suitable item that shall set up production line 8、locally. The non core products are the replaceable parts of the integrated building system, they are auxiliary product, and the relative shipment cost is also not high. The core target product including: cement, light foam cement, middle hollow or sandwich composite wall panel; light steel or super 9、light steel construction system. The non core target product including: steel wooden door; culture stone; cement color fence; MgO decorative board; deep processing MgO decorative board, including PVC cover board, UV ceiling board, wood composite MgO board, UV MgO wall decorative board etc; MgO roofi10、ng sheet and roofing tile. 三大支持體系：輕鋼結構及超輕鋼建筑體系墻體體系專業建筑及施工隊伍支持體系Three Supporting System:Light steel and super light steel construction systemComposite wall panel systemProfessional building & construction team技術支持體系：中國建材菱鎂技術研究中心會員中國建筑墻體技術研究所會員Technical Supporting System:The member of national magnesi11、um building material technology research center of China Ministry of Construction. The member of national composite wall panel technology research center of China Ministry of Construction. 寶豐國際的策略聯盟合作廠：寶豐鋼結構加工廠；石家莊鋼木門廠；河北菱鎂瓦廠；江蘇菱鎂防火板廠；上海菱鎂墻體裝飾板廠The Strategic Alliance Cooperative Factory: Baofeng lig12、ht steel factory; Shijiazhuang steel wooden door factory; Hebei MgO roof tile factory; Jiangshu MgO decorative board factory; Shanghai MgO decorative board deep processing factory. 業務推廣體系：專業網站：中英阿俄四文專業網站，將鄭州瑪納墻體設備公司，北京寶豐鋼結構公司的網站信息整合到寶豐科技的網站上，策略聯盟合作廠的相關產品信息也將集成在該網站上。蘇丹，埃及，印度等已經著手開始的海外合作廠的網站，也由寶豐科技統一設13、計，并集成在該網站上。網絡業務推廣：基于本專業網站，通過各種互聯網手段，國際網絡廣告體系，進行集成建筑項目的國際網絡推廣。樣本別墅計劃：分別在廣州，蘇丹，埃及，迪拜，孟買等地建造高規格的輕鋼樣本別墅，以實物展示的方式進行國際業務的推廣。參加國際展會：寶豐國際定期要參加廣交會，迪拜國際建材博覽會，歐洲建材博覽會等國際性建材商業博覽會。其他方式：通過中國駐外使館商務處進行項目推介活動。Market Promotion System:Professional Website: Chinese, English, Arabic and Russia, the four language website14、 of Baofeng International will integrate all the product information of Baofeng light steel company, Mana composite panel company together, all the product information of the strategic alliance cooperative factory of Baofeng international will be also integrated into this professional website. The c15、urrent oversea cooperative factory in Sudan, Egypt and India, the website of these oversea factories, will be designed by the unified mode, and also be integrated into this professional website. Network of Business Promotion: based on this professional website, through different kind of internationa16、l web advertising system, conduct the international market promotion of the integrated construction technology system. Sample Show Villa Promotion Plan: High grade light steel integrated villa will be built at Guangzhou China, Khartoum Sudan, Cairo Egypt, Dubai etc, conduct the market promotion thro17、ugh the way of the live sample. The Participation of the International Building Materials Exhibition: The Baofeng International will regularly attend the Guangzhou fair, Dubai international building materials exhibition etc to promote the integrated building technology system. The Other Ready Channe18、l: Conduct the project promotion through the help of commercial department of China oversea embassy. 集成建筑體系的派生項目：相關建筑附件產品的國際貿易。不同目標市場情況下的不同推廣策略：對于埃塞，蘇丹和埃及市場，由于MGO資源比較豐富和廉價，推廣策略應是以大型墻體板生產線為主，結合配套的MGO板，瓦及簡單的MGO裝飾板深加工廠。對于北部非洲其他幾個國家，由于離埃及比較近，較容易從埃及獲得MGO資源，推廣策略應是以大型墻體板生產線為主，結合配套的MGO板，瓦及簡單的MGO裝飾板深加工廠。對于非洲19、其他國家，由于沒有MGO資源，推廣策略應是僅以大型墻體板生產線為主，結合文化石，圍欄等可以傳統水泥為原料的項目，所需的內外墻裝飾，吊頂，瓦等可通過就地采購，直接從中國進口或就近從埃及，蘇丹合作廠采購的方式解決。對于印度，俄羅斯，由于MGO資源比較豐富和廉價，推廣策略應是以大型墻體板生產線為主，結合配套的MGO板，瓦及簡單的MGO裝飾板深加工廠。對于西歐，東亞和中東地區，由于當地水泥廉價，沒有MGO資源，推廣策略應是僅以大型墻體板生產線為主，結合文化石，圍欄等可以傳統水泥為原料的項目，所需的內外墻裝飾，吊頂，瓦等可通過就地采購，直接從中國進口或就近從埃及，蘇丹合作廠采購的方式解決。The Dif20、ferent Market Promotion Policy According To Different Market Situation:For the country of Ethiopia, Sudan and Egypt market, as the MgO resources is available and cheap; the market promotion policy shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the si21、mple MgO deep processing board equipment. For the other countries of north Africa, as they are near from the Egypt, the MgO resources is easily available, the market promotion policy shall be centered by the big composite wall panel production line, plus the MgO board, sheet and the simple MgO deep 22、processing board equipment.For the countries, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel production line, art stone, color fence etc, whose main raw materials are cement, the needed interior and exterior decoration wall panel, ceili23、ng panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. For the country of India and Russia market, as the MgO resources is available and cheap, the market promotion policy shall be centered by the big composite wall panel 24、production line, plus the MgO board, sheet and the simple MgO deep processing board equipment.For the countries of Western Europe, which without the MgO resources, the market promotion policy shall be centered by the big composite wall panel production line, art stone, color fence etc, whose main ra25、w materials are cement, the needed interior and exterior decoration wall panel, ceiling panel, and roof tile, could be solved locally or import from China, or import from the cooperative factory in Sudan and in Egypt. 建立以寶豐國際為中心的項目發展集成體系：整個集成建筑體系的國際推廣業務體系將以寶豐國際為中心，所有的海外合作廠的業務將整合到寶豐國際體系中，擁有同意的網站，同意的技26、術支持。寶豐國際在蘇丹，埃及等國家和當地的海外合作廠共同承攬的集成建筑項目，寶豐國際將提供全部技術支持，鋼構部件的加工和組建專業的安裝施工隊伍。在非洲其他國家和中東國家承攬的集成建筑項目，現有的蘇丹，埃及海外合作廠將作為寶豐國際的國際供應商，從就近的海外合作廠采購相關的建筑材料。寶豐國際在參加各種國際建材商展活動中的訂單，現有的蘇丹，埃及海外合作廠也將作為寶豐國際的國際供應商。Establish the Oversea Development System of Integrated Construction System Centered with the Baofeng Internati27、onal The international promotion of this whole integrated construction system will be centered with the Baofeng international, all the oversea cooperative factory will be integrated into this system, with same website, same technology support etc. The contracting construction projects that gained by28、 the cooperative factory of Baofeng international in Sudan and Egypt, the Baofeng international will provide full technology support, steel parts and professional construction and fix team. The contracting construction projects that gained by the Baofeng international in other countries of Africa an29、d middle east, the needed building materials, will be order from the cooperative factory of Baofeng international in Sudan and Egypt. The order of the oversea clients from the international construction exhibitions and other market promotion activities of Baofeng international, the current cooperative factory of Beofeng in Sudan and in Egypt will be direct supplier. 鄭瑾先生2011年5月10日Mr. ZhengJin10th of May, 20115