2023地產(chǎn)項(xiàng)目3.8女神節(jié)暖場(chǎng)(女神專屬·指上添花主題)活動(dòng)策劃方案(24頁(yè)).pptx
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上傳人:十二
編號(hào):899931
2024-03-11
24頁(yè)
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1、女神專屬 指上添花,女神專屬 指上添花,春暖花開(kāi)赴一場(chǎng)花漾之約.,商業(yè)地產(chǎn)女神節(jié)【美甲丨花藝】專屬手作獻(xiàn)禮季,THE INTERNATIONAL WORKING WOMENS DAY,REAL ESTATE ACTIVITIES,The international working womens day,你有很多種樣子溫柔的堅(jiān)韌的熱烈的理性的你要去很多地方去戰(zhàn)場(chǎng)去廚房去游樂(lè)場(chǎng)去原野你會(huì)成為一把劍一座山做自己的武器和靠山春日美好 節(jié)日快樂(lè),女王節(jié),Womens Day,Your best title text hrer,目錄,The international working womens day2、,無(wú)懼時(shí)間的流逝 做最精彩的自己,The international working womens day,女神節(jié)專屬獻(xiàn)禮,SPECIAL GIFT FOR GODDESS DAY,The international working womens day,Womens Day,女神尊享禮,一重駕臨禮:來(lái)訪即可獲贈(zèng)鮮花二重驗(yàn)資禮:驗(yàn)資開(kāi)心砸金蛋三重認(rèn)購(gòu)禮:認(rèn)購(gòu)送野獸派永生花+定制禮盒四重簽約禮:七天準(zhǔn)簽送戴森吹風(fēng)機(jī)現(xiàn)場(chǎng)更可體驗(yàn)美甲DIY+花藝沙龍+美式咖啡+精致茶歇,The international working womens day,活動(dòng)目的,1.豐富XX售樓部的人氣,積累客戶資源,為項(xiàng)目3、產(chǎn)品銷售奠定基礎(chǔ)。2.以女神節(jié)主題獨(dú)具節(jié)日氣息的活動(dòng)吸引客戶來(lái)訪,吸引媒體和社會(huì)大眾的關(guān)注,引爆全城。3.回饋新老業(yè)主,讓業(yè)主對(duì)XX品牌增強(qiáng)信心,達(dá)到以老帶新及良好口碑的宣傳。,Womens Day,ACTIVITY PURPOSE,The international working womens day,活動(dòng)概況,活動(dòng)主題:女神專屬 指上添花活動(dòng)時(shí)間:2023年3月8日活動(dòng)地點(diǎn):商業(yè)地產(chǎn)營(yíng)銷中心參與對(duì)象:意向客戶、到訪客戶、潛在客戶活動(dòng)內(nèi)容:女神美甲DIY+花藝沙龍+美式咖啡+精致茶歇活動(dòng)目的:加大力度宣傳推廣、吸引廣大人群關(guān)注、為項(xiàng)目聚集人氣、提升項(xiàng)目曝光度、促進(jìn)成交率。,The inte4、rnational working womens day,ACTIVITIES,The international working womens day,女神節(jié)專屬獻(xiàn)禮,SPECIAL GIFT FOR GODDESS DAY,活動(dòng)簽到處,The international working womens day,Activities in,場(chǎng)地規(guī)劃,SITE PLANNING,活動(dòng)簽到處,簽到推薦一:為了突出活動(dòng)主題“女神專屬”現(xiàn)場(chǎng)簽到采用鮮花、綠植、花冠等元素進(jìn)行現(xiàn)場(chǎng)的布置,打造一場(chǎng)有新意有品位的圈層活動(dòng)。,活動(dòng)簽到處,The international working womens day5、,Activities in,場(chǎng)地規(guī)劃,SITE PLANNING,活動(dòng)簽到處,簽到推薦二:園區(qū)內(nèi)搭建主題簽到處,為了契合活動(dòng)主題,現(xiàn)場(chǎng)主要以鮮花及異形道具元素為主,打造一場(chǎng)有新意有品位的圈層活動(dòng)。,網(wǎng)紅打卡點(diǎn),The international working womens day,Net red punch point,場(chǎng)地規(guī)劃,SITE PLANNING,網(wǎng)紅打卡點(diǎn),網(wǎng)紅打卡點(diǎn):營(yíng)銷中心內(nèi)設(shè)置網(wǎng)紅打卡小景,配合活動(dòng)調(diào)性,參與活動(dòng)的來(lái)賓可拍照打卡發(fā)朋友圈或抖音,增加流量,擴(kuò)大項(xiàng)目的影響力。,堆頭布置,The international working womens day,Pile hea6、d arrangement,場(chǎng)地規(guī)劃,SITE PLANNING,堆頭布置,砸金蛋區(qū)域:活動(dòng)現(xiàn)場(chǎng)布置砸金蛋堆頭,前來(lái)驗(yàn)資的客戶可參與砸金蛋活動(dòng),豐富活動(dòng)內(nèi)容,提升品牌形象。,推薦一,推薦二,活動(dòng)布置,The international working womens day,Activity arrangement,場(chǎng)地規(guī)劃,SITE PLANNING,活動(dòng)布置,活動(dòng)布置區(qū)域:活動(dòng)現(xiàn)場(chǎng)布置精致美甲區(qū)和插花區(qū),吸引到訪客戶前來(lái)參加活動(dòng)提升品牌形象,聚攏客戶,促進(jìn)銷售。,美甲區(qū),插花區(qū),茶歇區(qū)域,The international working womens day,Sweetmeats area7、,場(chǎng)地規(guī)劃,SITE PLANNING,茶歇區(qū)域,茶歇區(qū)域:現(xiàn)場(chǎng)放置精致主題茶歇,今天女王最大,讓參與活動(dòng)的女神體驗(yàn)最奢華的生活態(tài)度。,The international working womens day,女神節(jié)專屬獻(xiàn)禮,SPECIAL GIFT FOR GODDESS DAY,活動(dòng)擬定流程,The international working womens day,ACTIVITY pLANNING PROCESS,流程詳述,THE PROCESS IN DETAIL,Time:12:00-14:00,來(lái)賓簽到參觀沙盤及樣板間拍照打卡美式咖啡精致茶歇,Time:14:00-17:00,美甲8、DIY丨花藝沙龍,The international working womens day,流程詳述,THE PROCESS IN DETAIL,來(lái)賓簽到,活動(dòng)開(kāi)始時(shí)來(lái)賓簽到后可免費(fèi)領(lǐng)取定制女神花束一份。,The international working womens day,流程詳述,THE PROCESS IN DETAIL,參觀沙盤,活動(dòng)開(kāi)始前在置業(yè)顧問(wèn)的帶領(lǐng)下,來(lái)賓參觀沙盤及樣板間,對(duì)項(xiàng)目進(jìn)行進(jìn)一步的了解,The international working womens day,流程詳述,THE PROCESS IN DETAIL,活動(dòng)預(yù)熱,品嘗美式咖啡:參過(guò)后來(lái)賓可至吧臺(tái)免費(fèi)品嘗女9、神專屬美式咖啡一份,等待活動(dòng)的開(kāi)始。,The international working womens day,流程詳述,THE PROCESS IN DETAIL,精致下午茶,下午茶品鑒:活動(dòng)現(xiàn)場(chǎng)放置專屬精致茶歇,供來(lái)賓品鑒。,The international working womens day,流程詳述,THE PROCESS IN DETAIL,美甲體驗(yàn),美甲DIY手作:活動(dòng)現(xiàn)場(chǎng)設(shè)置美甲體驗(yàn)區(qū),邀請(qǐng)專業(yè)的美甲師體驗(yàn)美甲服務(wù)。,The international working womens day,流程詳述,THE PROCESS IN DETAIL,花藝沙龍,花藝課堂:活動(dòng)現(xiàn)場(chǎng)邀請(qǐng)專業(yè)的花藝師現(xiàn)場(chǎng)教學(xué)插花藝術(shù),讓來(lái)賓體驗(yàn)尊奢的生活態(tài)度。,The international working womens day,流程詳述,THE PROCESS IN DETAIL,活動(dòng)禮品,野獸派永生花,戴森春風(fēng)機(jī),定制禮盒,春暖花開(kāi)赴一場(chǎng)花漾之約.,商業(yè)地產(chǎn)女神節(jié)【美甲丨花藝】專屬手作獻(xiàn)禮季,THANKS,THANKS,THE INTERNATIONAL WORKING WOMENS DAY,REAL ESTATE ACTIVITIES,
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