1、Sri Lanka1002023The annual report on the most valuable and strongest Sri Lankan brandsJuly 2023Brand Finance Sri Lanka 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7Aliakber Alihussain,Managing Director,Brand Finance LankaRanking Analysis9Brand Value&Brand Str

2、ength Analysis10Sector Ranking&Analysis15 Brand Value Ranking23Brand Spotlights25Dialog26 Interview with Supun Weerasinghe,GCEONSBM Green University29 Interview with Prof.E.A.Weerasinghe,Vice ChancellorBOC32 Interview with Mr.Russel Fonseka,General Manager/CEO Bank of CeylonGlobal Soft Power Index 3

3、5Methodology37Our Services44Brand Finance Sri Lanka 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25

4、 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually

5、.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by

6、 the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology h

7、as been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighManaging DFor all other enquiries:+44 207 389 For media enquiries,plea

8、se contact:Michael JosemCommunications DA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to

9、gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingE

10、ducationCommunicationUnderstandingBrand Finance Sri Lanka 100 5Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the mark

11、et.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools,we have developed a wide range of programmes and c

12、ertifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical brand values,providing easy access to all Brand Finance rankings,reports,whitepapers,and consumer research publis

13、hed since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across countries,sectors,and global rankings+Purchase and instantly unlock premium data,complete brand rankings,and resear

14、chVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand Dialogue has over 25 years of experience in delivering campaigns driven by research,measurement,and strategic t

15、hinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages communications activities across Brand Finance Groups companies and network.VI360VI360 is a brand identity manageme

16、nt consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results in tangible benefits for your business.BGlobal BrandEquity MonitorOriginal market research on over 5,000 brands

17、 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed annuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi Brand Finance Sri Lanka 100 7Aliakber Alihussain Managing Director,Brand Finance LankaForeword.Now in its 20th consecutive yea

18、r,the objective of publishing the Brand Finance Most Valuable Brands ranking is to provide our readers with a well-researched and comprehensive analysis of brands that are operating in the country.Presenting a fact-based analysis across many sectors requires robust data.To do so,we derive the latest

19、 financial information of companies listed on the Colombo Stock Exchange and private companies that wish to be featured.Then we gather further information from Bloomberg to understand the market trends and combine that with our exclusive consumer market research study across 2500 respondents conduct

20、ed by an independent research partner.This year too,we carried out additional research in the business to business(B2B)space for Banks and Telecom industries to understand the business sentiments of corporate decision-makers.In addition,we reached out to the main brands in the country and obtained s

21、ome non-confidential information that was not available in the public domain which we used in our analysis.This enabled us to provide a more comprehensive picture of the brand landscape.We had a very healthy response rate to our requests,with over 50%of the brands contacted providing us with additio

22、nal data to fill in some of the gaps.This analysis is the definitive annual guide of Sri Lankas brands.It has a variety of uses such as for companies to track the performance of their brand,for companies to publish their brand performance to investors and other stakeholders and for students of busin

23、ess for their research.Using all this information we are able to publish the listings whilst also providing a comprehensive report of the brand value and strength to those companies who seek further information in the form of a Brand Value Report(BVR).We find that increasing number of Directors on B

24、oards are seeking to understand brand value and to use it as a performance measure to hold their marketing departments accountable.This has led to an increase in use of measuring performance through a brand value and strength index.We are pleased to present our latest report and look forward to your

25、 continued interest in the work we do.Brand Finance Sri Lanka 100 8Sri Lankan Brands Grapple with Hardships,while Dialog Emerges Victorious.+Dialog is most valuable Sri Lankan brand for the 5th consecutive year,and also becomes the strongest brand+LOLC General is the fastest-growing Sri Lankan brand

26、,up 36%Ranking Analysis.Brand Finance Sri Lanka 100 10Ranking Analysis.Dialog is the most valuable Sri Lankan brand for the 5th consecutive year,also becoming the strongest brandTelecoms giant Dialog retained its position as Sri Lankas most valuable brand for the 5th consecutive year despite a brand

27、 value reduction of 4%to LKR52 billion.This brand value reduction comes as a result of an extremely challenging landscape for Sri Lanka brands throughout the last year.Despite such challenges facing the country,Dialog maintained strong financial performance.The brand prioritised its digital transfor

28、mation efforts,ensuring the delivery of services and support to customers,businesses,communities,and the nation.2022 proved to be one of the most arduous years in Sri Lankas recent history,characterised by social unrest,political uncertainty,and an economic crisis.Consequently,the countrys largest b

29、rands have encountered formidable challenges stemming from economic and geopolitical barriers.While a few brands displayed resilience,many grappled to navigate the turbulent landscape.The aggregate value of the top 100 brands in the ranking plummeted by a substantial 16%compared to the preceding yea

30、r,underscoring the profound struggles endured by Sri Lankan brands.Ali Hussain Managing Director,Brand Finance Sri LankaBrand Finance Sri Lanka 100 11Ranking Analysis.Nestl Annual Review 2016Top 10 Most Valuable Sri Lankan Brandsg6+3%LKR25.0 bn9g7-24%LKR23.0 bn5D8-4%LKR20.6 bn11D910LKR19.0 bn-18%D10

31、6LKR17.7 bn-36%H1-4%LKR52.0 bn1g3-7%LKR43.6 bn3g44LKR38.9 bn-13%g58LKR25.7 bn+3%g2-7%LKR50.2 bn2 Brand Finance Plc 20232122100020As part of its commitment to enhancing mobile experiences and meeting increasing demand,Dialog has revealed its intention to decommission its 3G data network in 2023.This

32、strategic move aims to free up spectrum and bolster the capacity of its 4G Broadband network.By doing so,Dialog aims to provide improved services to both retail and corporate customers,ensuring they receive the best possible mobile connectivity.In 2023,Dialog Axiata,unveiled plans for a potential me

33、rger with Bharti Airtels Sri Lankan unit.This merger,if realised,has the potential to enhance the market shares of both brands.The combined entity would be capable of serving approximately 23 million customers in Sri Lanka,representing around two-thirds of the countrys mobile connections.This opport

34、unity to reinforce one of its key business units may allow Dialog to kickstart brand value growth and solidify its standing as Sri Lankas most valuable brand in the coming years.Brand Finance Sri Lanka 100 12Top 10 Strongest Sri Lankan Brands90.6+1.6H1AAA+287.4+3.1g3AAA685.7-k4AAA85.6+3.5g511AAA84.5

35、+2.2g6AAA1087.8+1.1g2AAA382.6-6.7D7AAA-181.7-2.2D8AAA-781.4+1.4D914AAA-81.1-4.8D104AAA-Ranking Analysis.Dialog has also emerged as the strongest brand in Sri Lanka in 2023.Building upon its second position in 2022,Dialog achieved a Brand Strength Index score of 90.6 out of 100,earning the esteemed A

36、AA+brand rating.This accomplishment distinguishes Dialog as the sole Sri Lankan brand to attain the accolade within the ranking.In addition to calculating brand value,Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment

37、,stakeholder equity,and business performance.Compliant with ISO 20671,Brand Finances assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.Brand Finance Plc 20232112122322Brand Finance Sri Lanka 100 13Ranking A

38、nalysis.Brand Value Change 2022-2023(%)36%30%25%18%15%6%5%3%-62%-60%-57%-55%-53%-51%-50%-50%-57%-62%6%15%LOLC General is the fastest-growing Sri Lankan brand,up 36%Insurance company,LOLC General,is the fastest growing Sri Lankan brand,up 36%to a brand value of LKR513.39 million.This significant grow

39、th is made even more impressive considering the struggles faced by many other Sri Lankan brands.LOLCs growth can be primarily attributed to its active participation in innovative insurance solutions throughout the pandemic which has allowed it to enhance brand familiarity,promotion,consideration,and

40、 loyalty amongst stakeholders.This has helped the brand achieve a thirteen-point Band Strength Index score increase,the largest increase for the metric across the whole ranking,and a key driver of brand value growth.Brand Finance Plc 2023Brand Finance Sri Lanka 100 14Ranking Analysis.Challenging ope

41、rating climate creates significant impact across sectors.The average brand value of Sri Lankas top 100 brands has shrunk by 16%The economic catastrophe in Sri Lanka has put businesses and brands under immense pressure.Sky high interest rates,galloping inflation and vanishing consumer disposable inco

42、me has resulted in wild changes in the basket of goods being purchased.This years review was undertaken in what can arguably be said as the most tumultuous in the history of the country,since independence 75 years ago.In the midst of this meltdown only the strongest and most innovative brands were s

43、een to survive and retain performance.Brand Finance Plc 2023Decline in Total Sector Value(2023 vs 2022)BankingFood&Beverage TelecommunicationsSupermarkets Financial ServicesInsuranceBuilding Materials0-5-10-15-20-25-30-9%-12%-17%-30%-22%-26%-8%Brand Value by SectorSectorBrand Value (LKR bn)%of total

44、Number of BrandsBanking244.346.5%19Food and beverage74.214.1%12Telecommunications70.313.4%4Retail(supermarkets)43.48.3%4Financial services27.55.2%14Retail12.62.4%5Other53.410.1%42Total525.8 100%100 Brand Finance Plc 2023Sector Rankings&Analysis.Brand Finance Sri Lanka 100 16Banking.Top 10 Most Valua

45、ble Sri Lankan Banking Brands6-24%LKR23.0 bn47+2%LKR9.9 bn88-16%LKR9.2 bn799LKR6.3 bn+2%1010LKR5.9 bn+3%1-7%LKR50.2 bn13-13%LKR38.9 bn345LKR25.7 bn+3%56LKR25.0 bn+3%2-7%LKR43.6 bn2 Brand Finance Plc 20231210000220This year,the banking industry in Sri Lanka,which continues to be the countrys most val

46、uable sector,accounted for 47%of the total value.However,the sector recorded a decline in total value of 9%.BOC continues to hold the title of the most valuable banking brand,valued at LKR50.2 billion(though the brand value has declined by 7%from last year).Bank of Ceylons leadership as a banking br

47、and is fueled by its strong positioning as a state bank,with a focus in the past year on the revival of businesses.The banks timely decision to extend strategic support to customers through restructuring and rescheduling of debt enabled several impacted sectors and businesses to cope with the multip

48、le crises.Research carried out by Brand Finance indicates that BOC is among leaders on perceptions towards sustainability,a topic that is receiving greater attention in the financial sector.Additionally,BOC Connect,an agent banking platform made possible by BOCs innovation,has increased the number o

49、f consumers and digital transactions leading to a stronger consumer funnel.This is also reflected in the brands AAA rating for brand strength within the ranking.Brand Finance Sri Lanka 100 17Commercial Bank retains the title as the strongest banking brand,with a score of 88 out of 100 and a correspo

50、nding AAA strength rating.Commercial Bank continues to tout exceptional performance as Sri Lankas largest private sector bank and has built a strong legacy as one of the most recognized Sri Lankan banks,both locally and internationally.Additionally,by adopting Flash Digital Account,it is one of the

51、first banking companies in Sri Lanka to make the switch to wearable banking from traditional banking.The banks ongoing efforts could be explained by strong consideration for the brand.However,it is noteworthy that the BOC only trails behind Commercial Bank by a small margin in terms of brand.HNB ent

52、ers the top five within the banking sector this year.HNBs new corporate identity personifies the banks aim to realign its brand and rich heritage of 135 years to the simple and solitary premise that they make banking enjoyable for all Sri Lankans.This new customer-centric identity enhances opportuni

53、ties for brand strength,which is now 78 out of 100 with an AA+rating,with the hope of improving in the future.Sector Analysis.Sampath Bank climbs three positions into the top five in the 2023 Sri Lanka 100 rankings,owing to the brands outstanding financial performance despite ongoing market and oper

54、ational difficulties.Sampath Banks swift movement in its strategic reorientation,enabling the bank to adapt to a highly uncertain economic climate,have been key factors fueling the brands rise in the ranking.NSBs brand value has dropped by 24%and the brand has also dropped out from the top five rank

55、ings.The bank experienced a decline in net operating income as interest expenses increased,outpacing the increase in interest income.Nevertheless,the brand remains optimistic in its commitment towards providing a stable savings option to its customer base,with strategic and resource allocation also

56、underway.As banking brands in the country remain on high alert in converting risks to opportunities,adopting an astute and proactive approach to brand management is crucial to navigate the uncertainties of the operating environment.Brand Finance Sri Lanka 100 18Telecoms.Top 4 Most Valuable Sri Lanka

57、n Telecom Brands Brand Finance Plc 20231-4%LKR52.0 bn103-26%LKR1.7 bn3044LKR0.1 bn-46%02-41%LKR16.4 bn20The telecom sector is one of the most dynamic industries in Sri Lanka,and has made a substantial contribution to the countrys total economic expansion.Continued developments in infrastructure have

58、 facilitated telecommunication services throughout the entire country.The ongoing collaborations and recent market developments have led to a moderate level of market fragmentation in Sri Lankas telecom sector.Dialog,Airtel,Hutchison Telecommunications Lanka(Hutch),SLT-Mobitel,and Lanka Bell are amo

59、ng the most significant players in the industry.The next-generation fiber optic cable system that supports 5G wireless broadband services is being developed by telecom providers.To increase wireless broadband connections,the government and private telecom service providers are collaborating.With a m

60、edian fixed broadband download speed of 19.63 Mbps in September 2022,Sri Lanka ranked 127th in the world according to the Ookla Speedtest Global Index.The demand for OTT(over-the-top)services is expected to rise dramatically in response to rising mobile subscriber numbers.Customers could access on-d

61、emand media from OTT service providers like Netflix and Amazon Prime,which opens up new market prospects for the telecom sector.The third-largest sector valued by Brand Finance is the telecoms industry,which accounts for approximately 13%of the Sri Lanka 100 table.When compared to 2022,this industry

62、s brand value has decreased by approximately 17%.The primary reason for this shift is that consumers are now prioritising essential needs such as food and medicine,given the substantial decline in real income caused by currency depreciation and remarkably high inflation rates.According to research c

63、onducted by Brand Finance,the increase in cost in the telco categorys has caused a decline in consideration.This decline suggests that that consumers arent switching or exploring new connections;rather,they are sticking with the brands they currently use.Amidst the countrys persistent economic insta

64、bility and heightened risks,Dialogs brand value declined to LKR52 billion this year.In terms of brand strength,the brand investment,customer equity and brand performance of Dialog remains stable.It is the strongest brand with a brand strength of 90.6 points and brand rating of AAA+.However,SLT-Mobit

65、el slipped four spots and ranks number 11.The brands declining strength can be seen as the key cause of this drop.A brand strength of 70.6 points was determined following significant declines in the 4Ps and the customer equity attributes.Further,according to the fitch report,it is expected that SLT-

66、Mobitels revenue growth will slow to a low single-digit percentage in 2023 amid shifting customer spending habits.Within the telecommunications sector,brands have the responsibility of crafting meaningful and functional engagements that foster customer loyalty.In addition to prioritising brand prefe

67、rence,they strive to provide personalised and relevant services that cater to the unique requirements of their customers.Brand Finance Sri Lanka 100 19Insurance.General InsuranceThe General Insurance industry in Sri Lanka has been significantly affected by various factors including reduced disposabl

68、e income due to inflationary pressures,rupee depreciation,and tax reforms.These issues have negatively impacted the demand for insurance and the capacity to pay premiums.The vehicle import ban imposed since March 2020 has also hindered the expansion of the General Insurance sector for the third cons

69、ecutive year.Furthermore,the foreign exchange liquidity crisis has hampered the remittance of reinsurance premiums,leading to the withdrawal of some reinsurers from the market due to sovereign downgrades.That said,there are still opportunities available despite these challenges,and success in the in

70、dustry depends on identifying and capitalising on these prospects.Due to the aforementioned issues,general insurers recovery of net earned premiums from pandemic-affected 2020 is slower than expected.Although the Motor Insurance segment has encountered growing challenges,other market categories such

71、 as Fire and Marine experienced a rebound after the pandemic,as general business began to resurge and international trade resumed.As a result of the various hardships facing the industry,the brand value of General Insurance brands in our Sri Lanka 100 ranking saw a 32%year on year reduction in 2023,

72、with most brands showing a double-digit drop in brand value.The exception being LOLC General Insurance,which records 35.4%growth in brand value.Active participation through innovative insurance solutions throughout the pandemic allowed the brand to improve familiarity and consideration,as well as bo

73、ost its promotion and reputation.Despite the challenging operating environment and the ongoing pandemic,Sri Lanka Insurance maintains its position as the top General Insurance provider with a brand value of LKR3.2 billion.Ceylinco General Insurance closely follows,achieving a brand value of LKR2.2 b

74、illion.Top 5 Most Valuable Sri Lankan General Insurance Brands1-23%LKR3.2 bn13-62%LKR0.6 bn346LKR0.5 bn-53%57LKR0.5 bn+36%2-38%LKR2.3 bn2 Brand Finance Plc 202300220Brand Finance Sri Lanka 100 20Top 5 Most Valuable Sri Lankan Life Insurance Brands1-9%LKR3.5 bn13-24%LKR1.7 bn443LKR1.7 bn-31%55LKR1.4

75、bn-31%2-14%LKR2.7 bn2 Brand Finance Plc 202302100to the brands seeing a decrease in brand strength,as consumers faced significant economic hardships.This in turn increased the perception of life insurance being seen as a luxury purchase,as individuals prioritised making payments to safeguard their p

76、olicies against potential future drawbacks.In line with this trend,Brand Finance market research indicates a harsher perception of Life Insurance brands this year,coupled with a decline in brand consideration among consumers.Ceylinco Life was able to retain its position as the top-ranked brand in th

77、e Life Insurance segment in Sri Lanka 100 and,amongst other life insurers Ceylinco Life records the lowest drop in the brand value(-9%comparing to 2022 FY).In fact,Ceylinco Life surpasses the SLIC general to be ranked the most valuable brand in the insurance sector in the Sri Lanka 100 ranking.Life

78、insurance penetration in Sri Lanka remains low,lagging behind its regions counterparts,at roughly 0.6%.Emerging from the most recent crisis,brands have the opportunity to capitalise on the market and drive business growth going forward.Life Insurance The Life Insurance industry has faced challenges

79、due to reduced disposable income caused by inflation,rupee devaluation,and tax reforms,leading to a decline in demand and premium payment capacity.Additionally,increasing interest rates have diverted clients towards alternative investment options,posing a threat to the life insurance business.By con

80、trast to the pandemic-affected 2020 fiscal year,most Life Insurance brands net earned premiums(NEP)have begun recovering in 2021 and 2022.Considering the adverse impacts of substantial increases in policy rates and currency depreciation on their businesses,Life insurance players like Softlogic Life

81、made changes to their product portfolios.They focused on developing more investment-based products to recapture lost revenue.Despite the notable growth in NEP and profitability,Life Insurance brands in our Sri Lanka 100 ranking saw a 22%year on year drop in 2023.This was primarily due Sector Analysi

82、s.Brand Finance Sri Lanka 100 21Building Materials.Top 5 Most Valuable Sri Lankan Building Material Brands1-3%LKR3.1 bn13-1%LKR2.1 bn344LKR1.2 bn+3%55LKR0.8 bn-15%2-17%LKR2.4 bn2 Brand Finance Plc 202300000The construction sector in Sri Lanka came to a standstill last year,with 90%of work halted due

83、 to a shortage of essential materials and high prices.This led to the loss of thousands of jobs and had a devastating impact on the economy.The crisis in the construction sector is a direct result of the countrys economic crisis.Because of this,the government imposed a number of import restrictions

84、in an attempt to conserve foreign currency.This has led to a shortage of essential materials for the construction industry,such as cement,steel,and aluminum.Resultantly,the prices of these materials skyrocketed,making it even more difficult for businesses to operate.Overall sector saw a decline of 8

85、%in aggregate brand value,with Sayerlack and Tokyo Cement amongst the fastest falling within the sector,whose brand values fell by 35%and 17%respectively.The Sri Lankan tile industry which was heavily reliant on imports for its tile needs has however developed and is now on the verge of achieving se

86、lf-sufficiency and is even exporting tiles to other countries in the region.Despite this,the grim country outlook results in mixed brand value performance within the tiling sector.LANKATILES has remained somewhat resilient with a Brand Value drop of only 1%,whilst Rocell saw a decrease of 15%.Despit

87、e both brands seeing improvements in their financial performance,driven by the investment in new technology and machinery,LANKATILES gains advantage due to their stable brand strength.It retains strength at AAA-driven by retention of consumer equity.Whilst the decline in value for the overall sector

88、 might be a short term trend,the future appears to be uncertain.The shortage of materials,high prices of materials,and government regulations on imports are a few factors that will impact brands in the upcoming years.At the same time,the government initiatives to rebuild the economy,providing financ

89、ial assistance to businesses in the sector,could pave way to faster recovery.In the midst of these changes taking place within the sector,only the strongest and most innovative brands are expected to survive and retain performance.Brand Finance Sri Lanka 100 22Retail.Supermarkets have faced signific

90、ant challenges in 2022.These include increasing costs,shrinking profit margins and unavailability of goods.Further,as inflation continued to rise to as high as 50%,consumers are increasingly moving away from supermarkets and towards more budget-friendly general trade shops.The nations major supermar

91、kets experience brand value decline in 2023Despite the supermarket industrys overall fall in brand value,Cargills Food City retained its 10th position in the ranking of brands.Amid rising food and import costs,Cargills Food Citys 500 outlets across all 25 districts,improved productivity in operation

92、s,and exploration of import alternatives,could all be contributing factors to the brands stability during these difficult times.Its also noteworthy that the brand Lanka Sathosa has surpassed Arpico Supercentre in the ranking.This is likely due to the fact that it is a government organisation and was

93、 therefore able to offer goods at a discounted price compared to other privately owned supermarkets.On the other hand,fellow supermarket Keells dropped 5 places in 2023 to 11th in the ranking.The perceptions that consumers have of supermarkets has changed drastically over the last year.Rising inflat

94、ion and high costs have required consumers to spend more rupees,prompting them to shop at discount stores that offer better value for money.Adding to this,supermarket shelves were consistently empty due to import bans on certain goods and shortages of essential items.The consumer dissatisfaction tha

95、t this has caused is reflected in the brand strength of supermarkets across the board,falling on average 8.30%in the ranking.Notable examples of this were Cargills Food City and Keells brand rating falling from AAA to AAA-,while Arpico is now a A+,and Sathosa is AA.No supermarket is immune to inflat

96、ion or any macro environmental issues.Hence,differentiation through quality,service or experience is the next battleground in the supermarket sector.Innovation opens possibilities for growth and market expansion and gives businesses an advantage in adding value for customers by appealing to their in

97、terest and attention.This,in turn fulfils their needs better and attracts prospective customers,as well as increasing customers loyalty.As a result,it has never been more important for Sri Lankas grocery retailers to stand out to consumers.Top 4 Most Valuable Sri Lankan Retail Brands Brand Finance P

98、lc 20231-18%LKR19.0 bn223-25%LKR3.5 bn4243LKR3.2 bn-50%12-36%LKR17.7 bn11Brand Finance Sri Lanka 100 23Brand Value Ranking(LKRm).Top 100 most valuable Sri Lankan brands 1-502023 Rank2022 RankBrandSector2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110DialogTelec

99、ommunications52,046-3.7%54,055AAA+AAA220BOCBanking50,219-6.9%53,919AAAAAA-330Commercial BankBanking43,553-6.7%46,704AAAAAA440Peoples BankBanking38,925-13.5%44,991AAAAAA-582Sampath BankBanking25,696+3.1%24,919AAAAAA-692HNBBanking25,007+3.3%24,206AA+AA+751NSBBanking23,002-24.3%30,395AAAA8112NestlFood

100、and beverage20,618-4.3%21,547AA-AA+9102Cargills Food CityRetail(supermarkets)18,996-18.0%23,162AAA-AAA1061KeellsRetail(supermarkets)17,749-36.4%27,916AAA-AAA1171SLT-MobitelTelecommunications16,447-40.7%27,720AAAA+12120Lion BeerFood and beverage15,766-17.5%19,120AAAA+13142DCSLFood and beverage13,374+

101、6.3%12,583AAAA14172Seylan BankBanking9,855+1.9%9,673AA-AA15162NDBBanking9,234-16.3%11,038AA+16131Elephant HouseFood and beverage9,003-31.0%13,050AA+AAA17202LOLC FinanceFinancial services8,281+17.8%7,031AA-AA+18151SingerRetail7,262-41.4%12,396AAA-AAA-19181DilmahFood and beverage6,801-9.4%7,508A+A2023

102、2Nations Trust BankBanking6,321+2.3%6,177AA-AA-21252DFCC BankBanking5,885+2.9%5,721A-A-22191AbansRetail4,509-37.8%7,254AAAA23211Peoples LeasingFinancial services4,498-30.9%6,506AAAA24302SriLankan AirlinesAirlines4,226+14.7%3,683A+A+25241LB FinanceFinancial services3,597-38.2%5,821A+AA26260Lanka Sath

103、osaRetail(supermarkets)3,464-25.5%4,649AAAA+27282Ceylinco LifeInsurance(life)3,460-9.3%3,816AAAA+28221Arpico SupercentreRetail(supermarkets)3,237-49.5%6,415A+AA29290Lanka IOCOil and gas3,185-14.2%3,713A+AA-30271Sri Lanka Insurance GeneralInsurance(general)3,151-22.6%4,073AA+AAA-31372ACL CablesBuildi

104、ng materials3,054-3.0%3,150A+AA-32342Cinnamon Hotels&ResortsHospitality2,898-14.6%3,395AAA+33330Commercial CreditFinancial services2,760-19.7%3,436AA-A+34362Sri Lanka Insurance LifeInsurance(life)2,716-14.1%3,160AA-AA35321Central FinanceFinancial services2,429-29.9%3,467AA+36392Tokyo CementBuilding

105、materials2,400-17.3%2,902AA-AA37311Ceylinco GeneralInsurance(general)2,254-38.4%3,662AAAA+38422Asiri HealthHealthcare2,091-14.7%2,450AA+AA+39482LANKATILESBuilding materials2,061-1.1%2,084AAA-AAA-40-3PhoenixHomeware1,987-AA-41351PrimaFood and beverage1,715-46.3%3,197AA-AA+42462AIA InsuranceInsurance(

106、life)1,696-23.9%2,228AA+43492RDBBanking1,689-18.1%2,063A-A44452HutchTelecommunications1,656-26.2%2,243A+A+45431Softlogic LifeInsurance(life)1,652-30.7%2,382A-A+46441Watawala TeaFood and beverage1,563-33.8%2,362AA+AAA-47602KotmaleFood and beverage1,469+24.9%1,176AAAA48522Nawaloka HospitalsHealthcare1

107、,451-17.9%1,768AA+AA+49512Union AssuranceInsurance(life)1,373-30.7%1,982AAA-50582HarischandraFood and beverage1,239-1.2%1,254AA-AA+Brand Finance Sri Lanka 100 24Brand Value Ranking.Top 100 most valuable Sri Lankan brands 51-1002023 Rank2022 RankBrandSector2023 Brand ValueBrand Value Change2022 Brand

108、 Value2023 Brand Rating2022 Brand Rating51501CDBFinancial services1,228-38.6%2,001AAA-52592Kelani CablesBuilding materials1,217+2.9%1,182AAAA+53622Keells KrestFood and beverage1,183+5.0%1,127A-A+54662BairahaFood and beverage1,127+15.0%980BBBA55562Vallibel FinanceFinancial services1,105-13.9%1,283A-A

109、56682CaltexOil and gas1,071+29.9%825AA-AA-57471SDB bankBanking1,045-50.7%2,120AA+58401Pan Asia BankBanking1,038-61.5%2,698BBBA59541Union BankBanking1,019-25.7%1,371BBBBBB60642Prime ResidenciesReal estate997-4.6%1,045AAAA61551Alliance FinanceFinancial services934-30.7%1,347AAA-62672RocellBuilding mat

110、erials822-14.5%962AA-AAA-63-3NSBM Green UniversityNon-state higher education809-AAA-64702LAUGFS GasOil and gas744-8.9%816AA+65571HNB FinanceFinancial services722-42.9%1,264A-A-66722Lanka HospitalsHealthcare696-12.2%792A+A+67812Amna BankBanking625+2.9%607A-A-68732HNB AssuranceInsurance(life)592-25.2%

111、790BBBA-69631Mercantile Investments and FinanceFinancial services580-47.3%1,102BBBBBB70531Allianz GeneralInsurance(general)569-61.5%1,479BBBA-71651First CapitalInvestment banking562-44.2%1,006AAAA+72711Senkadagala FinanceFinancial services551-30.9%797A-A-73611Fairfirst InsuranceInsurance(general)539

112、-52.9%1,146A-BBB74912LOLC GeneralInsurance(general)513+35.5%379A+A-75691Singer FinanceFinancial services506-38.4%821A-A-76842Sierra CablesBuilding materials502-10.8%563A-A-77822HNB General InsuranceInsurance(general)469-22.4%604A-BBB78802DurdansHealthcare461-26.3%626A+A+79751Peoples InsuranceInsuran

113、ce(general)409-42.0%706AA+80852SwadeshiPersonal care406-25.4%544A+A+81741HDFC BankBanking383-49.7%763BBBBB82902Cargills BankBanking379-0.3%381BBA-83922HealthguardRetail376+6.2%354AA-A-84831Janashakthi LifeInsurance(life)376-33.9%569AA+85781ZestaFood and beverage372-42.1%642A+AA+86-3Co-operative Insu

114、rance GeneralInsurance(general)368-A+-87771ODELRetail357-45.8%659A+A+88791Taj Samudra ColomboHospitality342-46.4%639AA-A+89881LankemChemicals294-34.2%447A+A90761SMIBBanking268-59.7%665A-A-91942LOLC LifeInsurance(life)249-10.4%278BBBBB92871Continental InsuranceInsurance(general)212-55.5%476BBBB93861M

115、BSLBanking205-57.1%477BBBB94931Abans FinanceFinancial services201-40.4%337BBBA95891CALInvestment banking175-57.3%410AA-AA96982Acuity PartnersInvestment banking171-17.8%208AA97970SayerlackBuilding materials153-35.2%235AA98951Lanka BellTelecommunications138-45.6%253A-A-99990KaprukaRetail134-30.8%194A+

116、A+100961Softlogic FinanceFinancial services126-48.6%246A-BBBBrand Spotlights.Brand Finance Sri Lanka 100 26Dialog.H Rank Brand Strength Rank Brand ValueLKR52.0 bn-4%1090.6+1.612Brand Finance Sri Lanka 100 27Interview with Supun Weerasinghe.Supun WeerasingheGCEO,DialogWhat would you say are Dialogs b

117、iggest advantages in ensuring brand success?Dialogs success in building a strong brand presence can be attributed to several key factors that sets us apart from our peers.Our unwavering commitment to delivering exceptional customer value by providing the very latest services that are on par with glo

118、bal standards,lies at the core of our brand strategy.Through a segmented approach,we tailor our service offerings to meet the unique needs of each segment.This ensures that we build relevance and establish a deep connection with our customers,fostering long-term loyalty.Our efforts extend beyond jus

119、t providing exceptional products and services.We believe in engaging with our community on a broader level,which has been instrumental in establishing trust and winning their hearts.Our investments in empowering Sri Lankas sports and sustainability initiatives such as Manudam Mehewara and Karuna.lk,

120、which uplift local communities,showcase our commitment to the well-being and development of the country.Further,we take great pride in offering seamless connectivity and unparallelled experiences.Our commitment to delivering extraordinary experiences in various digital realms and maintaining the wid

121、est and fastest mobile network has not gone unnoticed.In fact,a leading third-party crowdsourced network experience measuring agency has recognised Dialog as the overall winner across multiple dimensions,including data,voice,gaming experience,reach,and availability.Moreover,our goal is to go beyond

122、providing just connectivity.We strive to offer seamless experiences that leave a lasting impact on our customers,in line with our commitment to delivering Service from the Heart,an ethos that underlies every aspect of our operations.These distinctive factors collectively and advantageously contribut

123、e to Dialogs brand success.By consistently delivering superior customer value and experiences,connecting with the Sri Lankan community,and providing unparallelled digital experiences,we have solidified our position as the premier connectivity provider in the country.How does Dialog balance customer

124、expectations for technologically advanced products at affordable prices with the need to invest in new technology to uphold its brand promise of future today?What specific approaches have Dialog implemented to manage this expectation?At Dialog,we strongly believe in our role as pioneers in providing

125、 technologically advanced products and services at affordable prices while upholding our brand promise of delivering“The Future.Today.”Our commitment lies in striking the delicate balance between meeting customer expectations and investing in new technology to ensure a sustainable future for all.As

126、a testament to these efforts,we take great pride in our position as the countrys largest Foreign Direct Investor(FDI),having made a significant total investment of USD 3.2 billion since inception.In our pursuit of empowering and enriching Sri Lankan lives and enterprises,we recognise the significanc

127、e of leveraging cutting-edge technology to deliver high-quality services in more efficient and effective ways,offering agility and scalability.This,in turn,enhances the overall customer experience and fosters innovation.One of our core beliefs is that technology serves as a key enabler for inclusion

128、.We constantly challenge ourselves to explore how we can sustain a business model that revolves around technology and innovation,driving inclusivity.By leveraging new technologies,we can lower costs,increase affordability,and provide greater flexibility to address the diverse needs of our customers.

129、Brand Finance Sri Lanka 100 28Our strategic investments and pricing decisions are driven by a long-term,inclusive viewpoint,ensuring that our products and services remain accessible to a wider audience.By continuously innovating and embracing technological advancements,we strive to provide a seamles

130、s and future-ready experience to all,without compromising affordability or quality.What is Dialogs perspective on the near-term adoption of 5G technology?Furthermore,what is the long-term technological vision for Dialog?Dialog is at the forefront of the technological revolution,trialling 5G technolo

131、gy in Sri Lanka.As the first telecommunications service provider in the South Asian region to showcase 5G capabilities in 2018,and subsequently conducting successful tests of mmWave 5G in 2022,we have demonstrated our commitment to offer the very latest in technology.5G technology will revolutionize

132、 the way consumers experience connectivity.With faster speeds,consumers can enjoy seamless streaming,gaming,and communication like never before.The benefits of 5G go beyond individual users,where the limitless opportunities it presents for automation in industrial and home environments.5G will resha

133、pe industries,bringing unprecedented efficiency and productivity.At Dialog,we are committed to bringing the global 5G experience to Sri Lankan consumers and enterprises.We firmly believe that 5G will become the mainstream technology in the years to come,transforming the way we live,work,and interact

134、.We are excited to be at the forefront of this transformative journey.As we continuously explore and adopt new technologies,we strive to pioneer innovation,introducing groundbreaking technologies that redefine boundaries and unlock the potential of our Country and its people.Interview with Supun Wee

135、rasinghe.Brand Finance Sri Lanka 100 29NSBM Green University.k Rank Brand Strength Rank Brand Value-LKR0.8 bn633385.7-4Brand Finance Sri Lanka 100 30Interview with Prof.E.A.Weerasinghe.Prof.E.A.WeerasingheVice Chancellor,NSBM Green UniversityNSBM Green University is ranked for the first time in the

136、Sri Lanka 100 rankings this year,placed at the 62nd rank and a AAA brand rating.What is the role played by NSBM Green University over the last years to achieve this position?NSBM Green University marked its entrance to the Sri Lankan Higher Education arena in an era where our country was striving to

137、 bridge the gap created between the capacity and the demand for higher education.Being a timely solution,NSBM Green University got into the action as a one-of-a-kind knowledge centre that opened a new pathway in holistic higher education for the nations youth while implicating an unrivalled effect o

138、n the job market and the economy.Going beyond the traditional university setting,the novel and fully-fledged university experience brought in by NSBM Green University is vitally coupled with international standards,world-class opportunities,and state-of-the-art infrastructure.The victorious journey

139、pursued by our university over a relatively short spell of nearly seven years is extraordinary,and it is a journey that NSBM emerged with each passing year.As we stand in this moment,NSBM Green University has become the national flagship of higher learning,demonstrating consistent progress over the

140、years to empower this nation.With a magnificent track record of delivering quality in multi-disciplinary higher education that has even attracted global attention,our university has managed to design industry-compelling degree programs,forge multiple local and global strategic partnerships,achieve f

141、inancial sustainability,conduct innovative and meaningful research,contribute to societys development through service to the communities and most importantly gathered thousands of students under our wings who are the testimony of our success story.However,we always put our emphasis on the fact that

142、it is not just the enrolment of students that matters;it is that those students be productive and successful in their lives through significant social impact resulting from the university experience they have had at a magnificent institution like NSBM Green University.Brand Finance Sri Lanka 100 31D

143、espite its relatively late entry into the tertiary education sector,NSBM Green University can be seen to be competing well with other similar institutions.What are the core values that differentiate NSBM Green University from other similar institutions?At NSBM Green University,we are deeply committe

144、d to fostering a culture where our vision,mission and objectives are at the heart of everything we do.Our primary role since inception has been creating an excellent academic environment on par with the standards of the worlds well-renowned universities while preserving the values of SL higher educa

145、tion.This is firmly supported by our unique operational system,which revolves around our solid dedication to delivering value to society and the business industries via our most precious graduates who are equipped with appropriate skills,relevant knowledge and exceptional qualities.Positioning our s

146、tudents at first,we offer invaluable opportunities for them to thrive individually and eventually empower a sustainable future for the entire humankind.Since our university has been extremely triumphant in reaching and perhaps exceeding our own expectations for success,NSBM Team,our valued staff on

147、all levels,is the lifeblood that ensures NSBMs longevity in climbing the ladder.Within NSBM Team,we act as a close-knit community,each and every one of us playing significant parts to dedicatedly go above and beyond in their contribution towards achieving NSBMs goals,be it academic,operational,or fi

148、nancial.Just as NSBM Green University strives to achieve excellence in our operations,we also recognise our responsibility to the larger community.As a responsible university of national service,we seek and create new knowledge through meaningful research that connects with societal concerns aiming

149、to benefit humanity.Moreover,without confining our academic community into winning their individual selves or the institution,we encourage initiatives to serve the needy communities and contribute towards making a constructive impact in our society.What role do you think sustainability plays in this

150、 day and age relating to Brand?As a higher education institute committed to sustainability,what measures have NSBM Green University taken towards this?Sustainability plays an increasingly crucial role for Brand in modern times.Today,we find a rather environmentally and socially conscious community o

151、f people who are more concerned about the commitment that their service providers have towards sustainability.Organisations that successfully build and maintain sustainability in operations and services can be benefited not only through their service to the environment,it also provides long-term com

152、petitive advantages in terms of their own success and credibility as well.Amidst the many reasons that make NSBM Green University an exemplary educational institution in the country,that key factor which raises itself above the rest is our remarkable commitment towards sustainability and green pract

153、ices.Brands as a Green university,NSBMs overwhelming dedication towards being environmentally and socially conscious across all its operations truly personifies this brand ethos.The overall architectural design of our university itself speaks volumes for our unwavering focus on green practices that

154、underpin sustainability and environmental preservation.Going beyond,NSBM Green University practices many other impactful sustainability initiatives in our day-to-day operations and delivery as well,which includes the introduction of a mandatory course module titled Introduction to Sustainability Dev

155、elopment across all our study programmes,the establishment of an in-house rainwater harvesting system,optimal usage of renewable energy sources to facilitate universitys functions,production of compost for internal gardening purposes.Moreover,we carry out a remarkable number of projects and endeavou

156、rs aligned with the green concept along with the active participation of our students.Interview with Prof.E.A.Weerasinghe.Brand Finance Sri Lanka 100 32BOC.g Rank Brand Strength Rank Brand ValueLKR50.2 bn-7%2087.4+3.132Brand Finance Sri Lanka 100 33Interview with Mr.Russel Fonseka.Mr.Russel Fonseka

157、General Manager/CEO Bank of CeylonBOC has retained its position as the Most Valuable Banking Brand in the year 2023.What have been BOCs key drivers behind its success?The key strength of BOC lies within the core value system of the brand.This deeply ingrained value system is developed based on the p

158、urpose of the bank that has been the same since its very inception.Its identity built as“Bankers to the Nation”speaks of responsibility and the commitment the brand shoulders fulfilling its purpose as the prime bank in the country.The Bank works closely with all its stakeholders delivering value tha

159、t empowers them to enhance their net-worth.The Banks employees are the key and major driving factor in the Banks success story.It was this factor that enabled the brand to build its integrity and reputation as the countrys No.1 banking brand for over eight decades.With the purpose and people in the

160、right place,the brand ensures that it maintains an agile yet resilient system and structure that is responsive to the environment it operates in.Over the years the“BOC”brand accrued financial and operational capacity that enables it to emerge as the leading banking brand with a legacy that stretches

161、 beyond our shores.We have over 2,000 customer touch points across the country,four foreign branches and a banking subsidiary in London.The bank maintains a balance sheet that comprises of assets of over Rs.4 trillion and a customer base over 14.8 million.We are a brand that is focused on sustainabl

162、e growth.The model for sustainable growth is built within our own systems and processes,which is also highly compatible with United Nations SDGs.This structure has been instrumental to the brands understanding of the impact it makes on all its stakeholders and how to measure and improve the value de

163、livered to them.Brand Finance Sri Lanka 100 34Following two years of pressure,resulting from the COVID-19 pandemic,2022 brought new macroeconomic challenges to Sri Lankas economy.What role did BOC play in the revival of businesses and communities during this period of crisis?Maintaining a healthy ba

164、nking sector outlook is crucially important during an economic crisis,as confidence built on the banking and finance sector is a major determinant for the survival of the sector in a contracting economy.More stringent measures were taken to maintain good governance,whilst continuing to assist indivi

165、duals and businesses to survive the hardship.The bank played an integral part in assisting business to maintain operational integrity through injecting working capital to safeguard employment enabling these businesses to survive the tough times and be able to continue to add value to the countrys GD

166、P.BOC employed relief schemes such as a moratorium on loans,re-structuring facilities,new low-cost systems and models to service customers,new opportunities to re-invest or hedge against fluctuations in the exchange rate and inflation,and innovative technology to expand its reach to all customers in

167、 both digital and physical forms of banking.Several new specialised units were introduced during this period to meet special requirements of the economy,such as developing entrepreneurship and motivating the export sector.They are namely;the Business Revival and Rehabilitation Unit(BRRU),Export Circ

168、le,SME Circle and Foreign Circle.Sustainable growth has always been the Banks way of operating,and thus maintains a close interest on the wellbeing of its stakeholders.Committed as a good corporate citizen towards its community the Bank carried out initiatives to extend banking services through the

169、mobile banking unit-the branch on wheels,during lockdown period,assisted to established an“on-call Covid-19”service for in-house patients in partnership with the Ministry of Health,and also conducted many philanthropic activities at provincial level to provide relief to the community.Commitment towa

170、rds sustainable growth and governance has been at the core of BOCs business strategy.How important is this for the success of the bank and what are some initiatives being taken for the future?Our journey for over eighty years has always been focused on sustainable growth and good governance,as it is

171、 a value that lies within our core purpose towards the country.Our success story is a true example of the principle that sustainable growth is the“way-to-go”for all corporate citizens.Through developments over eighty years,the Bank has a highly inclusive sustainability structure that incorporates al

172、l aspects of its decision-making and operations that include-technology and innovation,reducing our carbon footprint and waste management,and enhancing value for stakeholders involved.The Bank complies with the United Nations Sustainability Development Goals(SDGs)as a standard of measurement of the

173、quality of the Banks output.Altogether the Bank also embarked on the concept of“Green Banking”,connecting the entire structure and operations as a whole,with the aim of being environmentally conscious at every possible level.BOC also ensures the safeguarding of its well-maintained brand trust by com

174、plying with established laws and regulations of the industry by regulators.We were able to actively engage with our stakeholders enabling us to enhance our overall value generation and build brand loyalty and trust with consistent impetus on our brand commitment towards all stakeholders.Interview wi

175、th Mr.Russel Fonseka.Global Soft Power Index.The effect of a countrys national image on its home-grown brands and the economy as a whole is now widely acknowledged.In a global marketplace,it is one of the most important assets of any state,encouraging inward investment,adding value to exports,and at

176、tracting tourists and skilled migrants.For over 15 years,Brand Finance has been publishing the annual Nation Brands report a study into the worlds 100 most valuable and strongest nation brands.Building on this experience,Brand Finance has now produced the Global Soft Power Index the worlds most comp

177、rehensive research study on perceptions of 100 nation brands from around the world.The Global Soft Power Index surveys the opinions of the general public as well as specialist audiences,with responses gathered from over 75,000 people across more than 100 countries.The Global Soft Power Index 2022 re

178、port is the third iteration of this study,which Brand Finance hopes to conduct annually.Brand Finance Sri Lanka 100 36Sri Lanka.Ruchi Gunewardene Chairman,Brand Finance LankaSri Lanka which is celebrating 75 years of independence from Britain,is in the midst of its worst economic crisis driven by un

179、sustainable foreign debt and economic mismanagement over many years.This has resulted in significant economic hardships to the people of the country who are coping with soaring inflation and increases in commodity prices which have impacted their purchasing power.In addition to this,the extensive gl

180、obal news coverage of Sri Lankas rapid economic decline has negatively impacted the external perceptions of the country.This has adversely affected important economic drivers such as tourism and inward investments.Commendable initiative by SLIM With a badly damaged nation brand,Sri Lanka Institute o

181、f Marketing(SLIM)which is the national body of marketing in the country has embarked on an initiative to adopt a fact based approach to understand how the world now views Sri Lanka and to then engage and work with relevant stakeholders setting out a coherent and structured approach to addressing the

182、 main issues.SLIMs goal,as articulated by its current President Nuwan Gamage,is to establish the country as a desirable place to travel,invest and live in,which is to be achieved through various means,primarily of which is to improve the way the country is being seen by key external stakeholders.It

183、needs to regain confidence in the country by attracting tourists back,showcasing investment opportunities which would continue to build the infrastructure leading to improving the lives of its citizens.The opportunity In pursuit of this goal,Brand Finance is working with SLIM to prepare a comprehens

184、ive Perceptions Report on Sri Lanka as compiled for the Global Soft Power Index 2023 study.This will be used to get insights and educate the many stakeholders such as the executive committee of SLIM,its wider influential senior membership,private sector institutions such as the chambers of commerce,

185、policy making institutions of the government and political parties,with the objective of getting their buy-in to a path of rebuilding the nation brand.Sri Lankas top line results Sri Lankas rank on the Brand Finance Soft Power Index has fallen from 73 to 115,declining by 42 ranks.This is the steepes

186、t decline across all countries in this years index.Sri Lanka recorded a decline across all the Soft Power pillars,ranking in the bottom 10 among all nations measured.The lowest perceptions are observed for Governance and International Relations where Sri Lanka ranks 118th and 120th out 121 nations m

187、easured.The way forward The approach being adopted by SLIM is expected to use the facts to collaboratively build a practical implementation plan by aligning key stakeholders who can influence policy while exploring communication and promotional opportunities.This is expected to set the path to rebui

188、ld the Sri Lanka nation brand.Rank#115 1#73Score 33.8/100+2.0Methodology.Brand Finance Sri Lanka 100 38Enterprise ValueBranded Business ValueBrand ContributionDefinitions.MetaFacebookFacebookFacebookBrand Value+Enterprise Value The value of the entire enterprise,made up of multiple branded businesse

189、s.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.+Branded Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Fina

190、nce always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand Contribution The overall uplift in shareholder value that the busi

191、ness derives from owning the brand rather than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional

192、 insights to help optimise performance.+Brand Value The value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset includin

193、g,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance Sri Lanka 100 39Brand Valuation Methodology.1324Def

194、inition of BrandBrand is defined as a bundle of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand ValueBrand value refers to the present value of earnings specifically related to brand

195、 reputation.Organisations own and control these earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equi

196、ty analysts provide business valuations that are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty ag

197、reements,which are found in more or less every sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real und

198、erstanding of peoples perceptions and their effects on demand from our database of market research on over 3000 brands in over 30 markets.DisclaimerBrand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on

199、 publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions

200、 and financial analysis expressed in the report are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.We review what brands already pay in royalty

201、agreements.This is augmented by an analysis of how brands impact profitability in the sector versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue)The BSI score is applied to the royalty range to ar

202、rive at a royalty rate.For example,if the royalty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand

203、 strength by looking at three core pillars:“Inputs”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand

204、 is assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.We determine brand-specific revenues as a proportion of parent company revenue

205、s attributable to the brand in question and forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounte

206、d,post-tax present value which equals the brand value.Brand ImpactBrand Impact Brand StrengthBrand StrengthForecast Brand Value CalculationBrand Finance Sri Lanka 100 40Brand StrengthAnalytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,i

207、n order to adequately understand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain proces

208、s effectively we create and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Strength IndexWidely recognised factors deployed by marketers to

209、create brand loyalty and market share.Perceptions of the brand among different stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Stakeholder EquityBusiness PerformanceMarke

210、ting InvestmentBrand Strength.132Although we follow a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an in

211、dex designed for a telecommunications brand.An index for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted acc

212、ording to their perceived importance in driving the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.Attribute S

213、election and WeightingBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from

214、 the general public on their perceptions of over 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R

215、&D,innovation expenditure,that can a better guide to future performance than surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for examp

216、le net additions,customer churn and market share,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.Data

217、 CollectionIn order to convert raw data in to scores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand i

218、s assigned a Brand Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potentia

219、l for future success.Benchmarking and Final ScoringBrand Finance Sri Lanka 100 41Global Brand Equity Monitor.Original market research in 38 countries and across 31 sectors with over 150,000 consumers rating over 5,000 brands.Brand KPIs and Diagnostics1.Brand Funnel2.Brand Usage3.Quality4.Reputation5

220、.Loyalty6.Closeness9.Brand Imagery7.Recommendation(NPS)10.Advertising Awareness8.Word of Mouth11.Brand MomentumAwarenessHave heard of your brandFamiliarityKnow something about your brandConsiderationWould consider buying/using your brandApparelAutomobilesLuxury AutomobilesBanksCosmetics&Personal Car

221、eFoodInsuranceOil&GasRestaurantsRetail&E-CommerceTelecomsUtilitiesAirlinesLuxury ApparelAppliancesBeersLuxury CosmeticsGeneral RetailHealthcare ServicesHotelsHousehold ProductsLogisticsMediaPharmaReal EstateSoft DrinksSpirits&WineTechnologyTyresTier 1Tier 2Brand Finance Sri Lanka 100 42Highlights fr

222、om the Global Brand Equity Monitor.Brand Finances proprietary market research provides a robust assessment of brand health on key equity measures,allowing comparison both within and across product and service categories.Benchmarking against brands outside your sector is especially helpful in assessi

223、ng the real strength of brand not just the best of a bad bunch in a category where brands are generally weaker.What makes a brand great?Amazon is undoubtedly one of the worlds strongest brands,one of just a handful achieving the highest AAA+rating.It has an extremely strong brand funnel,with near-un

224、iversal familiarity,and consideration,and while its reputation score is not best-in-class,it is stronger than many of its critics might think.Every strong brand has its own winning formula,and our research highlights Amazons particular advantages.Top of that list is the outstanding value which shopp

225、ers believe Amazon delivers.Amazon ranks on this measure in big markets such as Brazil,USA,UK,and is#1 among retailers in many more.Value has always been a big driver of consumer behaviour,but Amazon also delivers a slick shopping experience(“excellent website/apps”),and this powerful combination is

226、 irresistible for many consumers,even those who question Amazons values and broader corporate reputation.Does brand purpose deliver?Argument rages among CMOs and marketing gurus over this issue.The jury is out our data suggests that being seen to“care about the wider community”does correlate somewha

227、t with higher Consideration levels,and is an asset particularly for local favourites such as Jio(India)or Bunnings(Australia).But brands like McDonalds and Nike(as well as Amazon)are liked and desired despite somewhat moderate reputations on sustainability and values.Whos the coolest cat?In categori

228、es like apparel,tech and automotive,sustainability can make you cool,but its not the only way.Porsche wins relatively few plaudits for sustainability,but its bercoolness is very apparent.Great value for moneyExcellent website/apps 55 11 81 61Selected Rankings for Amazon All Non-Luxury Brands Brand F

229、inance Plc 202343%Care about the wider community(Rank#1)88%Consideration Conversion 8%Care about the wider community(Rank#86)92%Consideration Conversion Brand Finance Sri Lanka 100 43Highlights from the Global Brand Equity Monitor.Similarly in the apparel category(especially footwear),the correlatio

230、n between coolness and sustainability is not especially high.Meanwhile in France,the epitome of chic,the 2nd-highest highest scorer among non-luxury brands is.Burger King.Get your brand talked-aboutCool brands get talked about,and word-of-mouth(WOM)is another key asset some brands possess.It has pro

231、ven impact on brand growth,hence WOMs inclusion in our Brand Strength Index model.In an absolute sense,big brands get talked about a lot more than small ones their sheer mass presence and relevance ensures that.But deeper analysis reveals a number of challenger brands who look set to profit from abo

232、ve-expectation WOM levels and positive consumer sentiment.Keep an eye on Tim Hortons in Spain,Peros Garment Factory(Canada),SAIC in,yes,the USA and iinet in Singapore.1st2nd3rd Top-ranked brands for being“Cool”(Among Category Users)Brand Finance Plc 2023Our Services.Brand Finance Sri Lanka 100 45Con

233、sulting Services.Brand ValuationMake your brands business case Brand valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.Brand

234、StrategyMake branding decisions with your eyes wide open Once you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Make branding decisions using hard dataBrand ResearchWhat gets measured Br

235、and evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.

236、+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Brand Drivers&Conjoint Analysis+Soft Power+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor Reporting+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Tra

237、nsition+Marketing Mix Modelling +Sponsorship Strategy+Are we building our brands strength effectively?+How do I track and develop my brand equity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+How much is my

238、brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+Am I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acquisition?+Which brand positioning do customers value most?+What are our best brand extension opportunities in other ca

239、tegories and markets?+Am I licensing my brand effectively?+Have I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Brand Finance Sri Lanka 100 46Brand Evaluation Services.How are brands p

240、erceived in my category?Brand Finance tracks brand fame and perceptions across over 38 markets in 31 consumer categories.Clear,insightful signals of brand performance,with data mining options for those who want to dig deeper all at an accessible price.What if I need more depth or coverage of a more

241、specialised sector?Our bespoke brand scorecards help with market planning and can be designed to track multiple brands over time,against competitors,between market segments and against budgets.Our 30-country database of brand KPIs enables us to benchmark performance appropriately.Do I have the right

242、 brand architecture or strategy in place?Research is conducted in addition to strategic analysis to provide a robust understanding of the current positioning.The effectiveness of alternative architectures is tested through drivers analysis,to determine which option(s)will stimulate the most favourab

243、le customer behaviour and financial results.How can I improve return on marketing investment?Using sophisticated analytics,we have a proven track record of developing comprehensive brand scorecard and brand investment frameworks to improve return on marketing investment.What about the social dimensi

244、on?Does my brand get talked about?Social interactions have a proven commercial impact on brands.We measure actual brand conversation and advocacy,both real-world word of mouth and online buzz and sentiment,by combining traditional survey measures with best-in-class social listening.With strategic pl

245、anning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain str

246、ong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Limited is a member of the Brand Finance Plc GroupResearch,Strategy&Measurement Brand&Communications StrategyCampaign Planning

247、Market Research&InsightsMedia AnalysisPublic Relations&CommunicationsMedia RelationsPress Trips&EventsStrategic Partnerships&Influencer OutreachSocial Media ManagementMarketing&EventsPromotional EventsConference ManagementNative AdvertisingRetail MarketingContent CreationBespoke Publications,Blogs&N

248、ewslettersPress ReleasesMarketing Collateral DesignSocial Media ContentStrategic Communications Crisis CommunicationsBrand Positioning&ReputationGeographic BrandingCorporate Social Responsibility(CSR)Brand Finance Sri Lanka 100 48Brand Finance Network.For further information on our services and valu

249、ation experience,please contact your local representative:Market ContactEmailAfricaJeremy SAsia PacificAlex HAustraliaMark CBrazilEduardo CCanadaLaurence NChina Scott CEast Africa Walter SFranceBertrand C Germany/Austria/SwitzerlandUlf-Brun DIndiaAjimon FIrelandDeclan AItalyMassimo PMexicoLaurence NMiddle EastAndrew CNigeriaTunde OPolandKonrad JPortugalPilar Alonso URomaniaMihai BSouth AmericaPilar Alonso USpainPilar Alonso USri LankaAliakber ASwedenAnna BTurkeyMuhterem IUnited KingdomAnnie BUSALaurence NContact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: