1、Prospective Students Survey 2023 Data ReportNorth America:Demand for Graduate Business DegreesMay 2023Prospective Students Survey 2023 Data ReportRegional ReportDemand for Graduate Business Degrees:Prospective Students Survey is a product of the Graduate Management AdmissionCouncil(GMAC),a global,mi

2、ssion-driven association of 226 leading graduate business schools.Founded in 1953,we are activelycommitted to advancing the art and science of admissions by convening and representing the industry and offering best-in-classproducts and services for schools and students.GMAC is dedicated to creating

3、access to and disseminating information aboutgraduate management education that business schools and candidates need to learn,connect,and evaluate each other.Schooland industry leaders rely on the Council as the premier provider of reliable data about the graduate management educationindustry.Prospe

4、ctive Students Survey 2023 Data ReportContents3Introduction4Candidate Profiles by Citizenship7Candidate Profiles by Residence12Preferred Study Destination17Methodology21Contributors&Contact Information23Prospective Students Survey 2023 Data ReportIntroductionOver 2,700 individuals responded to the P

5、rospective Students Survey in 2022The Prospective Students Survey is one of the Graduate Management Admission Councils(GMAC)keystone research programs.The global graduate management education(GME)community has relied on data from this survey to gain insights about candidates decision-making processe

6、s when considering and applying to graduate business schools since 2009.The findings detailed in this report are based on responses from a total of 2,710 individuals surveyed between January and December 2022.Prospective students who responded represent those interested in various MBA and business m

7、asters program categories,including full-time MBA,professional MBA,executive MBA,masters in management and international management,and other specialized business masters programs.Responses used for analysis included candidates who are at different stages of the GME journey,including those who activ

8、ely applying to business schools or currently doing research about graduate business degrees.Additional information on the survey methodology and analytical procedures supporting this report can be found on page 21.Explore the Data for YourselfAn Interactive Data Research Tool accompanies the Prospe

9、ctive Students Survey and available for all readers with a valid account.The tool empowers users to customize data searches by multiple survey response variables,such as preferred study destination,preferred program type,citizenship,residence,gender,age,and more.Access the tool with your login at: S

10、chool Participation in GMAC ResearchGraduate business schools around the world are invited to take advantage of opportunities to gather data and generate insights about the business school pipeline.Schools can sign up to participate in the GMAC Application Trends Survey and Corporate Recruiters Surv

11、ey on our survey sign-up page: Students Survey 2023 Data ReportIntroductionMore information available5This year,the rich information gleaned from the Prospective Students Survey is being released in a nine-part series for easier consumption and improved user experience.5 Regional Reports2 Overview R

12、eports2 Program ReportsVisit to access all nine reports.Prospective Students Survey 2023 Data ReportIntroductionCountries highlighted in Regional reports6Each regional report showcases results from the Prospective Students Survey by candidates country of citizenship,residence,and preferred destinati

13、on of study.Asia&Pacific IslandsAustraliaGreater ChinaIndiaEuropeMiddle East&AfricaLatin AmericaNorth AmericaGhanaKenyaNigeriaCanadaUnited StatesBrazilMexicoFranceGermanyItalyProspective Students Survey 2023 Data ReportCandidate Profiles by CitizenshipThis section features data by candidate country

14、of citizenship,including:Program considerations Top 10 program types considered Top program types preferred Application plans by relative location Application plans by program world region Preferred study destination by program country Post-GME career goals Post-GME industries of interest Post-GME j

15、ob functions of interest7Prospective Students Survey 2023 Data ReportMBA program types only52%Business masters program types only8%Both40%51%44%33%29%27%21%15%12%9%8%Full-time 1YR MBAFull-time 2YR MBAPart-time MBAExecutive MBAOnline MBAFlexible MBAHybrid MBA programMaster of financeMaster of health

16、adminMaster of data analytics6%10%13%16%31%Flexible MBAOnline MBAFull-time 2 YR MBAPart-time MBAFull-time 1 YR MBAProgram ConsiderationsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 246%30%32%41%LocalRegionalNationalIntl1%2%3%3%8%30%38

17、%86%AfricaE EuropeC&S AsiaAus/PIE&SE AsiaW EuropeUSACanada14%70%United StatesCanadaCandidate Profiles by CitizenshipCanada8Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories

18、 where greater than or equal to five percent of candidates indicated their preference.Prospective Students Survey 2023 Data ReportPost-GME Career Goals53%44%43%37%37%35%33%33%30%27%23%23%23%22%21%16%16%15%14%14%9%Obtain a senior level positionGet a raise/salary increaseManage projectsObtain an execu

19、tive level positionManage peopleGet a promotionChange job industriesChange job functions/occupationBecome CEO of a companyGet a job with a different companyObtain a mid-level positionWork for a company where I can travelinternationallyObtain a C-suite positionWork in my country of citizenshipBe self

20、-employed/entrepreneurLive outside my country of citizenshipWork outside my country of citizenshipWork for a startup companyManage productsContinue to work for my current employerObtain an entry level positionPost-GME Industries of Interest62%42%36%31%31%19%13%9%66%41%34%23%20%20%7%Post-GME Job Func

21、tions of InterestCandidate Profiles by CitizenshipCanada9Prospective Students Survey 2023 Data ReportMBA program types only50%Business masters program types only4%Both46%Program Considerations41%34%57%14%LocalRegionalNationalIntl1%1%1%1%2%3%3%4%15%94%LATAMC&S AsiaAfricaMiddle EastAus/PIE&SE AsiaE Eu

22、ropeCanadaW EuropeUSA93%United StatesCandidate Profiles by CitizenshipUnited States1062%47%32%26%21%19%16%15%14%12%Full-time 2YR MBAFull-time 1YR MBAPart-time MBAFlexible MBAOnline MBAExecutive MBAHybrid MBAMaster of financeMaster of data analyticsJoint MBA/dual degree5%5%5%6%8%8%18%27%Hybrid MBAFle

23、xible MBAJoint MBA/dual degreeMaster of accountingPart-time MBAOnline MBAFull-time 1 YR MBAFull-time 2 YR MBANotes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their p

24、reference.Application Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 2Top 10 Program Types Considered 1Top Program Types Preferred 2Prospective Students Survey 2023 Data ReportPost-GME Career Goals53%40%39%34%34%34%31%30%28%23%23%22%22%21%21%18%16%

25、14%12%11%9%Get a raise/salary increaseManage peopleObtain a senior level positionObtain an executive level positionManage projectsChange job functions/occupationGet a promotionGet a job with a different companyChange job industriesObtain a mid-level positionObtain a C-suite positionWork for a compan

26、y where I can travelinternationallyWork in my country of citizenshipBecome CEO of a companyBe self-employed/entrepreneurManage productsContinue to work for my current employerWork for a startup companyWork outside my country of citizenshipLive outside my country of citizenshipObtain an entry level p

27、ositionPost-GME Industries of Interest51%38%37%36%28%17%9%9%61%36%30%30%22%21%7%Post-GME Job Functions of InterestCandidate Profiles by CitizenshipUnited States11Prospective Students Survey 2023 Data ReportCandidate Profiles by ResidenceThis section features data by candidate country of residence,in

28、cluding:Program considerations Top 10 program types considered Top program types preferred Application plans by relative location Application plans by program world region Preferred study destination by program country Post-GME career goals Post-GME industries of interest Post-GME job functions of i

29、nterest12Prospective Students Survey 2023 Data ReportMBA program types only48%Business masters program types only13%Both39%49%47%32%24%23%22%17%13%10%10%10%Full-time 2YR MBAFull-time 1YR MBAPart-time MBAExecutive MBAOnline MBAFlexible MBAHybrid MBAMaster of data analyticsMaster of project mgmtMaster

30、 of financeMaster of business IT8%8%13%14%29%Flexible MBAOnline MBAFull-time MBA 2 YR MBAPart-time MBAFull-time MBA 1 YR MBAProgram ConsiderationsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 243%25%27%44%LocalRegionalNationalIntl1%3%3

31、%5%8%31%34%82%AfricaC&S AsiaE&SE AsiaAus/PIE EuropeW EuropeUSACanada6%7%14%68%United KingdomFranceUnited StatesCanadaCandidate Profiles by ResidenceCanada13Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections

32、.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.Prospective Students Survey 2023 Data ReportPost-GME Industries of Interest56%45%40%30%28%16%15%11%67%41%29%27%25%19%7%Post-GME Job Functions of InterestCandidate Profiles by Reside

33、nceCanada14Post-GME Career Goals50%42%41%39%35%33%30%28%28%26%25%22%21%18%18%17%17%13%13%13%8%Obtain a senior level positionGet a raise/salary increaseManage projectsManage peopleObtain an executive level positionGet a promotionChange job functions/occupationChange job industriesGet a job with a dif

34、ferent companyBecome CEO of a companyWork for a company where I can travelinternationallyObtain a C-suite positionObtain a mid-level positionBe self-employed/entrepreneurLive outside my country of citizenshipWork outside my country of citizenshipWork in my country of citizenshipManage productsContin

35、ue to work for my current employerWork for a startup companyObtain an entry level positionProspective Students Survey 2023 Data ReportMBA program types only50%Business masters program types only5%Both45%Program Considerations42%34%56%15%LocalRegionalNationalIntl1%1%1%1%2%2%4%5%15%95%LATAMAfricaC&S A

36、siaMiddle EastAus/PIE EuropeE&SE AsiaCanadaW EuropeUSA93%United StatesCandidate Profiles by ResidenceUnited States1560%47%32%26%20%19%16%16%15%12%Full-time 2YR MBAFull-time 1YR MBAPart-time MBAFlexible MBAOnline MBAExecutive MBAHybrid MBAMaster of financeMaster of data analyticsJoint MBA/dual degree

37、6%6%7%9%19%25%Flexible MBAMaster of accountingOnline MBAPart-time MBAFull-time 1 YR MBAFull-time 2 YR MBANotes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their prefe

38、rence.Application Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 2Top 10 Program Types Considered 1Top Program Types Preferred 2Prospective Students Survey 2023 Data ReportPost-GME Industries of Interest51%38%38%38%27%18%10%9%61%37%31%30%23%21%7%Po

39、st-GME Job Functions of InterestCandidate Profiles by ResidenceUnited States1651%39%38%34%34%33%30%28%27%24%22%22%22%21%20%19%15%15%11%10%9%Get a raise/salary increaseManage peopleObtain a senior level positionObtain an executive level positionManage projectsChange job functions/occupationGet a prom

40、otionGet a job with a different companyChange job industriesObtain a C-suite positionWork for a company where I can travelinternationallyObtain a mid-level positionBecome CEO of a companyBe self-employed/entrepreneurWork in my country of citizenshipManage productsContinue to work for my current empl

41、oyerWork for a startup companyWork outside my country of citizenshipLive outside my country of citizenshipObtain an entry level positionPost-GME Career GoalsProspective Students Survey 2023 Data ReportPreferred Study DestinationThis section features data by candidate preferred study destination coun

42、try,including:Top 10 program types considered Top program types preferred Citizenship of candidates preferring this study destination Preferred program delivery by candidates preferring this study destination 17Prospective Students Survey 2023 Data Report15%15%17%17%19%20%20%20%25%45%50%Master of bu

43、siness ITExecutive MBAMaster of supply chain mgmtFlexible MBAPart-time MBAMaster of intl managementMaster of financeMaster of project managementMaster of data analyticsFull-time 1YR MBAFull-time 2YR MBA5%5%7%15%22%Part-time MBAMaster of data analyticsMaster of financeFull-time MBA 2 YR MBAFull-time

44、MBA 1 YR MBADomestic19%International81%50%23%13%1%9%2%1%2%Region of Citizenship of International Candidates38%41%21%67%28%5%Primarily in-personHybridPrimarily onlineDomesticInternationalPreferred Program Delivery by Candidates Preferring This Study Destination18Preferred Study DestinationCanadaNotes

45、:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.Citizenship of Candidates Preferring This Study DestinationTop 10 Program Types Considered 1Top Program

46、Types Preferred 2Prospective Students Survey 2023 Data Report10%10%11%11%16%17%17%20%21%46%64%Hybrid MBAJoint MBA/dual degreeMaster of business ITOnline MBAExecutive MBAFlexible MBAPart-time MBAMaster of data analyticsMaster of financeFull-time 1YR MBAFull-time 2YR MBA5%6%19%31%Master of data analyt

47、icsMaster of financeFull-time 1 YR MBAFull-time 2 YR MBADomestic36%International64%28%1%2%35%15%1%10%1%7%19Preferred Study DestinationUnited StatesNotes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five p

48、ercent of candidates indicated their preference.Citizenship of Candidates Preferring This Study Destination66%19%15%80%16%4%Primarily in-personHybridPrimarily onlineDomesticInternationalRegion of Citizenship of International CandidatesPreferred Program Delivery by Candidates Preferring This Study De

49、stinationTop 10 Program Types Considered 1Top Program Types Preferred 2Prospective Students Survey 2023 Data ReportRespondent Demographic Profile20Note:1.Cells with less than 5 respondents were suppressed.Citizenship Region 1OverallGenderAgeMaleFemaleNon-binary22 and younger23 to 24 25 to 30 31 to 3

50、940 and olderGlobal2,7101,5981,08923761372839440161Africa5433222185676620812745Australia&Pacific Islands21138555955Canada91464551813271811Central&South Asia64843221252211121858118East&Southeast Asia3371541795105481014812Eastern Europe55252752812675Latin America160102565201182338Middle East5527285125

51、1985United States4672582055124611377746Western Europe333219111516341653715MethodologyPopulation&Sampling MethodsIn 2022,the Graduate Management Admission Council(GMAC)surveyed all individuals who registered on the GMAC website for prospective graduate business students about their demand for GME.Pro

52、spective students who attended events hosted by GMAC Tours(formerly The MBA Tour),visited the BusinessBecause website,or registered for the NMAT by GMAC exam in India were also invited to participate in the survey to expand the representation of survey respondents across all regions of the world.In

53、total,over 2,700 prospective students from 131 countries or regions in all 10 populated world regions completed the survey.AnalysisDescriptive analyses were conducted on survey responses to examine prospective students program of study preferences,program delivery preference,application plans,and ca

54、reer goals.Analyses were conducted on all respondents and by respondents region of citizenship,region of residence and preferred study destination.21Prospective Students Survey 2023 Data ReportCountry-World Region AssignmentAll geographic regions mentioned in this report use the following country-re

55、gion classifications:Africa:Algeria,Angola,Benin,Botswana,Burkina Faso,Burundi,Cameroon,Cape Verde,Central African Republic,Chad,Comoros,Congo,Djibouti,Egypt,Equatorial Guinea,Eritrea,Ethiopia,French Southern Territories,Gabon,Gambia,Ghana,Guinea,Guinea-Bissau,Ivory Coast(Cote DIvoire),Kenya,Lesotho

56、,Liberia,Libyan Arab,Jamahiriya,Madagascar,Malawi,Mali,Mauritania,Mauritius,Mayotte,Morocco,Mozambique,Namibia,Niger,Nigeria,Republic of Congo,Reunion,Rwanda,Sao Tome and Principe,Senegal,Seychelles,Sierra Leone,Somalia,South Africa,South Sudan,Sudan,Svalbard and Jan Mayen,Swaziland,Tanzania,Togo,Tu

57、nisia,Uganda,Western Sahara,Zambia,ZimbabweAustralia and Pacific Islands:American Samoa,Australia,Christmas Island,Cocos(Keeling)Islands,Cook Islands,Fiji,French Polynesia,Guam,Heard Island and McDonald Islands,Kiribati,Marshall Islands,Micronesia,Nauru,New Caledonia,New Zealand,Niue,Norfolk Island,

58、Northern Mariana Islands,Palau,Papua New Guinea,Pitcairn,Samoa,Solomon Islands,Tokelau,Tonga,Tuvalu,Vanuatu,Wallis and Futuna IslandsCanadaCentral&South Asia:Afghanistan,Bangladesh,Bhutan,British Indian Ocean Territory,India,Kazakhstan,Kyrgyzstan,Nepal,Pakistan,Tajikistan,Turkmenistan,UzbekistanEast

59、&Southeast Asia:Brunei Darussalam,Cambodia,China,East Timor,Hong Kong SAR,Indonesia,Japan,North Korea,South Korea,Laos,Macao SAR,Malaysia,Maldives,Mongolia,Myanmar,Philippines,Singapore,Sri Lanka,Taiwan,China,Thailand,VietnamEastern Europe:Albania,Armenia,Azerbaijan,Bosnia and Herzegovina,Bulgaria,C

60、roatia,Czech Republic,Estonia,Georgia,Hungary,Latvia,Lithuania,Macedonia,Moldova,Montenegro,Poland,Republic of Kosovo,Romania,Serbia,Serbia and Montenegro,Slovakia,SloveniaLatin America:Anguilla,Antigua and Barbuda,Argentina,Aruba,Bahamas,Barbados,Belize,Bermuda,Bolivia,Bonaire,Saint Eustatius and S

61、aba,Brazil,Cayman Islands,Chile,Colombia,Costa Rica,Cuba,Curacao,Dominica,Dominican Republic,Ecuador,El Salvador,Falkland Islands,French Guiana,Grenada,Guadeloupe,Guatemala,Guyana,Haiti,Honduras,Jamaica,Martinique,Mexico,Montserrat,Netherlands Antilles,Nicaragua,Panama,Paraguay,Peru,Puerto Rico,Sain

62、t Barthelemy,Saint Kitts and Nevis,Saint Lucia,Sint Maarten,South Georgia-Sandwich Islands,St.Helena,St.Martin,St.Vincent and Grenadines,Suriname,Trinidad and Tobago,Turks and Caicos Islands,Uruguay,US Minor Outlying Islands,Venezuela,British Virgin Islands,US Virgin IslandsMiddle East:Bahrain,Iran,

63、Iraq,Israel,Jordan,Kuwait,Lebanon,Oman,Palestinian,Territory,Qatar,Saudi Arabia,Syrian Arab Republic,Turkey,United Arab Emirates,YemenUnited StatesWestern Europe:Aland Islands,Andorra,Austria,Belgium,Bouvet Island,Cyprus,Denmark,Faroe Islands,Finland,France,Germany,Gibraltar,Greece,Greenland,Guernse

64、y,Iceland,Ireland,Isle of Man,Italy,Jersey,Liechtenstein,Luxembourg,Malta,Monaco,Netherlands,Norway,Portugal,San Marino,Spain,Sweden,Switzerland,United Kingdom,Vatican City State22Prospective Students Survey 2023 Data ReportContributors&Contact InformationContributorsThe following individuals made s

65、ignificant contributions to the publication of this report:Quan Yuan,Associate Manager of Survey Research,data analysis,manuscript drafting,sample development,survey management;Alexandria Williams,Manager of Survey Research,survey management,manuscript design;Kun Yuan,Director of Research&Data Scien

66、ce,manuscript design&review.Contact InformationFor questions or comments regarding the data or analysis presented in this report,please contact the GMAC Research&Data Science Department at .232023 Graduate Management Admission Council(GMAC).All rights reserved.No part of this publication may be repr

67、oduced,stored in a retrieval system,distributed or transmitted in any form by any means,electronic,mechanical,photocopying,recording or otherwise,without the prior written permission of GMAC.For permission contact the GMAC Legal Department at .GMAC,GMAT,Graduate Management Admission Council,Graduate Management Admission Test and NMAT by GMAC are trademarks of GMAC in the United States and other countries.