1、WWW.ZHULONG.COM 1 *世紀(jì)龍城項(xiàng)目可行性研究 *世紀(jì)龍城項(xiàng)目可行性研究 摘 要 本論文為房地產(chǎn)項(xiàng)目的可行性研究??尚行匝芯繉?duì)于一個(gè)投資巨大的建設(shè)項(xiàng)目來(lái)說(shuō)是十分必要的。本文運(yùn)用科學(xué)的手段,站在客觀、公正的角度上,通過(guò)對(duì)國(guó)家、陜西省、西安市經(jīng)濟(jì)狀況及房地產(chǎn)市場(chǎng)的分析,結(jié)合項(xiàng)目的具體情況,提出本項(xiàng)目的方案,包括項(xiàng)目建設(shè)的SWOT 分析,市場(chǎng)定位,規(guī)劃設(shè)計(jì)方案,開(kāi)發(fā)進(jìn)度安排,市場(chǎng)營(yíng)銷策略,總投資估算和資金籌措。然后運(yùn)用工程經(jīng)濟(jì)的評(píng)價(jià)方法,對(duì)方案進(jìn)行財(cái)務(wù)評(píng)價(jià),包括對(duì)方案的盈利能力、清償能力、抗風(fēng)險(xiǎn)能力進(jìn)行全面分析,最后得出本方案的綜合評(píng)價(jià)與建議。 關(guān)鍵詞:房地產(chǎn),可行性研究,財(cái)務(wù)評(píng)價(jià) A
2、bstract This thesis is the Facility Study of Real estate. To an large construction investment, the Facility Study is very important and essential.By the method of science, standing at an objective and impartial viewment, from the analysis to the circumstance of macro-economics of Nation, Shaanxi pro
3、vince and Xian, adding the detail circumstance of the project, this thesis proposes a detail plan to this project.Including the SWOT Analysis of the project, Marketing Prositon, the Plan of design, the Schedule of Development, the Stratege of Marketing Promotion, the Investment estimate and the funds collection. Then,make a total financial evaluation with Engineering Economic method to this plan.