1、Grand Mansion,01,02,03,04,目 錄,Grand Mansion,EVENT IDEA,活動思路,CHAPTER ONE,Living in the most prestigious location in the city,Where everyone knows and yearns,Living a life that ordinary people cant see,Stage personal and family legends”,“住在城市中最驕人的位置，在每個人都知道并且向往的地方，過著常人無法窺及的生活，上演個人與家族的傳奇”巴金,深鐵熙府位于蛇口、前海

2、雙區(qū)中軸系深圳“2022年七大重點(diǎn)工作”之一赤灣，約205萬舊改升級。海陸空軌多維交通，暢達(dá)蛇口、南山、寶中等城芯繁華?？v覽約31公里綿延生態(tài)海岸線極目遠(yuǎn)眺海天一色。項(xiàng)目坐享一所文體中心、一個運(yùn)動公園，天后宮、左炮臺、赤灣煙墩等市級文物勝地。環(huán)繞周邊徜徉酷雪滑雪主題館、蛇口價(jià)值工廠、赤灣國際海洋文體中心(規(guī)劃中)、深圳歌劇院(在建)等文體地標(biāo)國際生活由此開啟，盡享城市人文魅力。,GRAND MANSION is located in Chiwan,one of Shenzhens seven key tasks in 2022,in the central axis of Shekou and

3、 Qianhai,with an area of about 2.05 million square meters of old renovation and upgrading.The multi-dimensional transportation of sea,land and air rails can reach the prosperous cities such as Shekou,Nanshan and Baozhong.Overlooking the 31-kilometer stretch of ecological coastline,you can see the se

4、a and sky as far as the eye can see.The project enjoys a cultural and sports center,a sports park,Tianhou Temple,Left Fortress,Chiwan Yandun and other city-level cultural relics resorts.Wandering around the surrounding area,such as Cool Snow Skiing Theme Pavilion,Shekou Value Factory,Chiwan Internat

5、ional Ocean Culture and Sports Center(under planning),Shenzhen Opera House(under construction)and other cultural and sports landmarks,international life will start here,and you can enjoy the cultural charm of the city.,山海之間繁華盡享,Grand Mansion,這一次/THIS TIME,在繁華城芯，鑒山海之美，暢享人居未來！,In the bustling city cor

6、e,appreciate the beauty of mountains and seas,and enjoy the future of human settlements!,Grand Mansion,EVENT OVERVIEW,活動概述,CHAPTER TWO,活動時(shí)間/THE TIME：,活動人數(shù)/THE NUMBER：,活動地點(diǎn)/THE PLACE：,2023.8（暫定）,深圳蛇口希爾頓,500人,活動調(diào)性/THE STYLE：,藝術(shù)、高端,活動概述,Grand Mansion,EVENT DETAILS,活動詳述,CHAPTER THREE,活動倒計(jì)時(shí)海報(bào),COUNTDOWN P

7、OSTER,傳播渠道：項(xiàng)目官方微信、抖音號,制造活動懸念，同時(shí)進(jìn)行嘉賓邀約,定制視頻邀請函，一段深鐵熙府山海之旅視頻在云端上煥新城市的人居未來,Customized video invitation letter,a video of the journey of Grand Mansion Mountains and Seas renews the future of the citys human settlements on the cloud,/一段山海之旅視頻拉開帷幕/特邀來賓重新啟程,Grand Mansion,創(chuàng)意邀請推薦H5電子邀請函,邀約方式：H5電子邀請函，邀請函主畫面形象

8、采用活動主畫面元素呈現(xiàn)，彰顯和昌的品質(zhì)內(nèi)涵停車場溫馨提示及相關(guān)注意事項(xiàng)。,Invitation method:H5 electronic invitation letter,the main screen image of the invitation letter is presented with the main screen elements of the event,highlighting the quality connotation of Hechang Parking lot warm reminders and related precautions.,現(xiàn)場包裝,ON-SI

9、TE PACKAGING,活動現(xiàn)場平面布置,現(xiàn)場來賓在禮儀人員引導(dǎo)下領(lǐng)取流程卡片及未來留言卡，將想對未來說的話寫在留言卡上放置在簽到背景墻中。,On-site guests receive process cards and future message cards under the guidance of the etiquette staff,and write what they want to say to the future on the message cards and place them on the sign-in background wall。,酒店主會場主題簽到,

10、簽到區(qū)背景,簽到卡片示意,在主會場外廳設(shè)置品牌背景墻，向來賓介紹品牌及項(xiàng)目所取得的成就。讓來賓進(jìn)一步加深認(rèn)知。,Set up a brand background wall in the outer hall of the main venue to introduce the brand and the achievements of the project to the guests.Let the guests further deepen their understanding.,品牌背景墻,品牌背景墻側(cè)視圖,主題留影區(qū),設(shè)置主題留影區(qū)，并設(shè)置專業(yè)攝影師為來賓進(jìn)行合影留念。,Set u

11、p a theme photo area,and set up a professional photographer to take group photos for the guests.,主題留影區(qū)側(cè)視圖,定制主題茶歇,酒店主會場定制本次活動的主題茶歇供來賓品鑒。,The main venue of the hotel customized a themed tea break for guests to taste.,洽談吧桌,主會場外廳設(shè)置洽談吧桌，提供來賓溝通洽談空間。,A negotiation bar table is set up in the outer hall of t

12、he main venue to provide communication and negotiation space for guests.,以大氣穩(wěn)重的長直屏為主舞臺屏幕，配以活動主題LOGO舞臺。讓整個主會場更顯莊重。,The grand and stable long straight screen is the main stage screen,and it is equipped with an event-themed LOGO stage.Make the whole main venue more dignified.,內(nèi)場主舞臺,舞臺側(cè)視,舞臺側(cè)視,活動流程,PROCE

13、SS,國際超模領(lǐng)銜亮相，不僅體現(xiàn)出項(xiàng)目格調(diào)，更加強(qiáng)本次活動氛圍與氣勢，為本次活動畫上點(diǎn)睛之筆?；顒忧捌趯才旁谏铊F熙府項(xiàng)目地及活動現(xiàn)場拍攝空境大片，以供后期宣傳。,The international supermodel leads the appearance,which not only reflects the style of the project,but also strengthens the atmosphere and momentum of this event,and adds the finishing touch to this event.In the early

14、stage of the event,it will be arranged to shoot a blockbuster film in the Grand Mansion project site and the event site for later publicity.,Grand Mansion,VCR品牌及項(xiàng)目宣傳介紹視頻開場播放,The VCR brand and project promotion introduction video was played at the opening,以定制現(xiàn)代舞蹈，用藝術(shù)手法表達(dá)深鐵熙府生活的無限向往,入夢悅山海,Express the

15、infinite longing for life in Grand Mansion with customized modern dances,Grand Mansion,主持人致開場辭,Grand Mansion,主持人登場簡介本次活動并歡迎現(xiàn)場來賓、領(lǐng)導(dǎo)的蒞臨。同時(shí)邀約領(lǐng)導(dǎo)上臺致辭！,The host introduced the event and welcomed the guests and leaders.At the same time invite leaders to speak on stage!,深鐵置業(yè)領(lǐng)導(dǎo)上臺致辭，歡迎來到現(xiàn)場的各位來賓，并預(yù)祝本次活動取得圓滿成功。

16、,領(lǐng)導(dǎo)致辭,The leader of Shen Zhen Metro delivered a speech on the stage,welcome all the guests who came to the scene,and wish this event a complete success.,Grand Mansion,活動邀約城市發(fā)展、交通規(guī)劃方面的專家學(xué)者與現(xiàn)場嘉賓一道共同探討城市發(fā)展之道。,The event invites experts and scholars in urban development and transportation planning to dis

17、cuss the way of urban development together with the guests on site.,Grand Mansion,未來所向-城市發(fā)展論壇,熙府生活情景劇舞蹈,定制深鐵熙府生活情景劇舞蹈，通過節(jié)目潛移默化的將項(xiàng)目價(jià)值點(diǎn)灌輸給現(xiàn)場的嘉賓。,Customize the dance of the life sitcom in Grand Mansion,and subtly instill the value of the project to the guests on the scene through the program.,Grand Man

18、sion,深鐵熙府 項(xiàng)目宣傳片播放,Grand Mansion project promotional video play,山海美居-美學(xué)生活空間 直播視頻講解,Grand Mansion,在主會場與深鐵熙府現(xiàn)場進(jìn)行視頻直播連線，項(xiàng)目設(shè)計(jì)師將會在樣板間內(nèi)為主會場的嘉賓呈現(xiàn)并詳解熙府的生活美學(xué)。,Live video connection will be made between the main venue and Grand Mansion.The project designer will present and explain the life aesthetics of Grand

19、Mansion in detail to the guests at the main venue in the model room.,主持人邀約主禮嘉賓上臺，在現(xiàn)場嘉賓的見證下共同開啟熙府美學(xué)生活空間的序幕。,開放儀式,The host invited the officiating guests to come on stage,and under the witness of the guests on site,they jointly opened the prelude to the aesthetic living space of Grand Mansion。,Grand M

20、ansion,幸運(yùn)抽獎,Grand Mansion,開放儀式后，主持人邀請領(lǐng)導(dǎo)為現(xiàn)場嘉賓抽取幸運(yùn)獎項(xiàng)！回饋現(xiàn)場賓客！,After the opening ceremony,the host invited the leaders to draw lucky prizes for the guests!Give back to the guests!,活動轉(zhuǎn)場,TRANSITION,主持人邀請現(xiàn)場來賓共同蒞臨深鐵熙府項(xiàng)目現(xiàn)場實(shí)地感受項(xiàng)目的山海人居美學(xué)之景,悅鑒山海,The host invited the guests to visit the project site of Grand Man

21、sion projectExperience the projects aesthetics of mountains,seas and human settlements,Grand Mansion,營銷中心暖場,Grand Mansion,在項(xiàng)目營銷中心設(shè)置大小提琴弦樂暖場，歡迎來到現(xiàn)場的來賓。,Set up a violin and string music warm-up in the project marketing center to welcome the guests who come to the scene.,在美學(xué)空間內(nèi)邀約超?，F(xiàn)場進(jìn)行生活情景展示。,美學(xué)空間超模展示,

22、Invite supermodels to show life scenes in the aesthetic space.,Grand Mansion,營銷中心茶歇,Grand Mansion,在項(xiàng)目營銷中心設(shè)置主題茶歇，供來賓進(jìn)行品鑒。,Set themed coffee breaks in the project marketing center for guests to taste,EVENT SUPPORT,活動支持,CHAPTER FOUR,深圳電視臺主持人深圳電視臺財(cái)經(jīng)生活頻道高端訪談欄目亞洲人物新聞專題欄目今日地產(chǎn)深圳電視臺財(cái)經(jīng)頻道綜藝欄目談翡說翠深圳DV生活頻道大型人文記錄

23、片追夢中國深圳電視臺創(chuàng)客頻道創(chuàng)客中國大咖駕道,Grand Mansion,彩云,主持人推薦,The host of Shenzhen TV Station The high-end interview column Asian People news special column Todays Real Estate of Shenzhen TVs financial life channel The variety show column of Shenzhen TVs financial channel Talking about jade Shenzhen DV Life Channel

24、 Large-scale humanistic documentary Chasing Dreams China Shenzhen TV created Guest channel Maker China Mogul Arrives,畢業(yè)于北京外國語大學(xué)，專業(yè)英語八級。擔(dān)任深圳衛(wèi)視第一時(shí)尚外景主持，縱橫四海騎士號歸航儀式、梅艷芳菲超級模仿秀、秀場雷達(dá)站主持。深圳廣電集團(tuán)當(dāng)家花旦。,Grand Mansion,劉茗茗,Graduated from Beijing Foreign Studies University,professional English level 8.Served as t

25、he location host of Shenzhen Satellite TVs First Fashion,the host of Across the World-Knights Homecoming Ceremony,Anita Mui super imitation show,and Show Radar Station.Shenzhen Radio and Television Groups leading actress.,主持人推薦,西南交通大學(xué)上海研究院副院長兼TOD研究中心主任、中國城市軌道交通協(xié)會資源經(jīng)營專業(yè)委員會副秘書長、中國（成都）TOD+聯(lián)合創(chuàng)新中心聯(lián)席主任、新津

26、TOD綜合開發(fā)總顧問和全流程顧問，是中國大陸最早從事TOD（Transit-Oriented Development 公共交通導(dǎo)向開發(fā)）實(shí)踐的人士之一，從2003年起就致力于探索中國大陸的軌道交通TOD，至今已主持或參與了大陸十多個城市的70多個TOD項(xiàng)目。,Grand Mansion,朱曉兵,Deputy Dean of Shanghai Research Institute of Southwest Jiaotong University and Director of TOD Research Center,Deputy Secretary-General of Resource Man

27、agement Professional Committee of China Urban Rail Transit Association,Co-Director of China(Chengdu)TOD+Joint Innovation Center,General Consultant and Whole Process Consultant of Xinjin TOD Comprehensive Development,He is one of the earliest people in mainland China who engaged in the practice of TO

28、D(Transit-Oriented Development).Since 2003,he has been committed to exploring rail transit TOD in mainland China.He has presided over or participated in more than 70 cities in mainland China.Multiple TOD projects.,論壇主講嘉賓推薦,中國城市規(guī)劃設(shè)計(jì)研究院深圳分院副院長、教授級高級城市規(guī)劃師,Grand Mansion,王澤堅(jiān),Vice President of Shenzhen Ec

29、onomic Association,Director of Real Estate Research Institute of Shenzhen Vocational College,Doctor of Economics of Fudan University.In 2003,he won honors such as Shenzhen Real Estate Pioneer.,論壇嘉賓推薦,中國城市經(jīng)濟(jì)專家委員副主任教授，現(xiàn)任綜合開發(fā)研究院旅游與地產(chǎn)研究中心主任，研究員，賽任中國城市經(jīng)濟(jì)學(xué)會理事，城市的發(fā)展顧問，獨(dú)具思維敏銳，被譽(yù)稱“地產(chǎn)界堅(jiān)定的深圳主義者”,Grand Mansion,

30、宋 丁,Deputy director professor of China Urban Economics Expert Committee,currently director and researcher of Tourism and Real Estate Research Center of Comprehensive Development Research Institute,director of China Urban Economics Association,urban development consultant,unique and sharp thinking,kn

31、own as Shenzhen with firm real estate industry Activists,論壇嘉賓推薦,深圳經(jīng)濟(jì)學(xué)會副會長，深職院房地產(chǎn)研究所所長，復(fù)旦大學(xué)經(jīng)濟(jì)學(xué)博士。曾獲2003年“深圳地產(chǎn)先鋒人物”等榮譽(yù)。,Grand Mansion,鄧志旺,Vice President of Shenzhen Economic Association,Director of Real Estate Research Institute of Shenzhen Vocational College,Doctor of Economics of Fudan University.In

32、 2003,he won honors such as Shenzhen Real Estate Pioneer.,論壇嘉賓推薦,中國式房奴的序言作者。中國知名房地產(chǎn)研究專家、行業(yè)意見領(lǐng)袖之一，深圳市社會科學(xué)院城市營運(yùn)研究中心主任，深圳市都會城市研究院執(zhí)行院長，深圳市投資商會副會長，武漢市國民城市開發(fā)研究所特邀所長和首席專家，2005深圳市房地產(chǎn)行業(yè)十大風(fēng)云人物之一，中國房地產(chǎn)業(yè)大全全國編委。,Grand Mansion,高海燕,Author of the preface of Chinese Style House Slave.One of Chinas well-known real es

33、tate research experts and industry opinion leaders,director of the Urban Operation Research Center of Shenzhen Academy of Social Sciences,executive director of Shenzhen Metropolitan City Research Institute,vice president of Shenzhen Investment Chamber of Commerce,invited researcher of Wuhan National

34、 Urban Development Research Institute The chief expert of Changhe,one of the top ten influential figures in the Shenzhen real estate industry in 2005,and the national editorial board member of China Real Estate Industry Encyclopedia.,論壇嘉賓推薦,金駿眉茶葉禮盒,輕奢茶具套裝,天貓精力音箱,小米藍(lán)牙耳機(jī),活動攝影,Arrange professional phot

35、ographers for on-site shooting,cloud synchronization for real-time photo editing,personalized custom wide make-up cloud albums,and logo watermarks can be added to photos.Enjoy the 5-minute blockbuster instantly,and share it with your circle of friends immediately.,活動攝像,Arrange a professional cameram

36、an to record the whole process as a souvenir3.5m rocker arm 1 positionHD game machine 2 seatsCamera finished product:1.Professionally edited 15-second empty mirror short video(on the same day)2.Professionally edited 15-second short video of the press conference process(on the same day)3.Professional

37、ly edited 3-minute briefing video of the press conference process(3 days after the press conference)The fastest output time is 1 hour,bringing dynamic audio-visual close to the scene.,組織專業(yè)的大巴車隊(duì)，將參與活動的嘉賓從酒店主會場送抵項(xiàng)目現(xiàn)場。,專職車隊(duì),Organize a professional bus fleet to transport the guests participating in the

38、event from the main venue of the hotel to the project site.,應(yīng)急預(yù)案,01.活動公司與主辦方共同成立“突發(fā)性事件”工作組，負(fù)責(zé)現(xiàn)場安全工作；02.對現(xiàn)場工作人員，尤其是安保人員進(jìn)行崗前消防安全培訓(xùn)；03.活動公司 與主辦方相關(guān)工作人員事先制定保障性逃生路線；04.確保場地內(nèi)所有安全通道、消防栓等消防設(shè)備正常使用，確認(rèn)了解應(yīng)急消防設(shè)備位置；05.為了避免各個區(qū)域內(nèi)人員流動通道阻塞，各區(qū)域內(nèi)由專門的安保人員和工作人員維持現(xiàn)場秩序，及時(shí)疏導(dǎo)人流；06.現(xiàn)場設(shè)置安保人員，及時(shí)處理突發(fā)事件；07.確保場地電力資源安全，安排專人在整個會議期間監(jiān)督電力安全問題，如出現(xiàn)隱患即刻與工程部確認(rèn)解決方案；08.現(xiàn)場所有物料由活動公司設(shè)置專員管理，確保物料的安全及統(tǒng)計(jì)工作，設(shè)備器材由展覽公司和燈光音響公司工作人員配合管理。,本方案版權(quán)為我司所有所推薦內(nèi)容皆可根據(jù)實(shí)際情況執(zhí)行活動具體內(nèi)容媒體應(yīng)用以及落地執(zhí)行以實(shí)際情況為準(zhǔn)及時(shí)調(diào)整策劃方向并制定執(zhí)行方案,Grand Mansion,