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1、闖島計劃闖島計劃以CS之名，聚攏年輕信號的潮流起義時間：2021年6月底地點：綠地V島 商業(yè)街前坪廣場CHINA TRENIDYORIENTAL AESTHETICS大膽 有趣 DARING INTERESTINGGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDganCHINA TRENIDYORIENTAL AESTHETICS時尚 國潮FASHION TREND GREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V2、-ISLANDCHINA TRENIDYORIENTAL AESTHETICS食客 潮味 TASTE TREBDYGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLAND THE COMBINATION OF NI GUOFENG TUNE AND CHANGSHA UNINHIBITED MIXTURE打造妙趣橫生潮玩的 綠地V島 基調(diào)GREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-3、ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND敢玩 x 敢燥 x 敢潮敢玩敢玩 x x 敢燥敢燥 x x 敢潮敢潮【理 念】敢為人先 拋開老套路 成就新腔調(diào)一次開啟以長沙之名，響起聚攏年輕號角的起義以年輕新生力的姿態(tài)引發(fā)長沙五大圈層力量的潮玩計劃即將在【綠地V島】開啟GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND G4、REENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND【目 的】體現(xiàn)綠地V島項目配套升級，未來配套將不斷持續(xù)完善的目的體現(xiàn)簽約品牌器重綠地V島項目在選址上的未來板塊的升值潛力和人口優(yōu)勢通過本次前宣&媒介提升綠地V島項目的品牌實力及價值通過此活動突出招商運營能力及吸引更多品牌商家簽約PART ONE【線上預(yù)熱事件營銷】#CS闖島計劃概念擴散期#PART TWO【氛圍呈現(xiàn)】#摩登秀場時尚出圈#PART THREE【活動內(nèi)容】#CS闖島計劃玩出新花YOUNG#PART FOUR5、【媒介后宣】#爆發(fā)更多項目傳播力#PART ONE【線上預(yù)熱事件營銷】#CS闖島計劃概念擴散期#PRECHEAT EVENT MARKETING ONLINEGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND闖島計劃新主張-出圈語錄 一次綠地V島對城市發(fā)聲的出圈語錄，潮玩概念視覺+文字畫面，串聯(lián)品牌元素及內(nèi)容，締造全新的V島計劃概念海報出街，讓多圈層炸出新熱6、潮。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND闖島計劃潮流宣言-【YOUTH+】大片發(fā)布聯(lián)合參與本次闖島計劃的肄業(yè)KOL及主理人，拍攝一系列“YOUTH+”出街大片，承載城市潮流理念+綠地V島項目口號。PART TWO【視覺呈現(xiàn)】#摩登秀場時尚出圈#VISUAL PRESENTATION OF ACTIVITYGREENLAND V-ISLANDGR7、EENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND整體視覺風(fēng)格 VISUAL PRESENTATION OF ACTIVITY酸性 設(shè) 計打破傳統(tǒng)美感的配色與排版形式，復(fù)雜無序的拼貼效果和對于多種材質(zhì)的靈活應(yīng)用，承載著自由享樂、彰顯個性的設(shè)計態(tài)度。風(fēng)格身上所具備復(fù)古與未來的反差感，使其在時尚、潮流藝術(shù)行業(yè)有很強的延展性，傳遞品牌本身的自我個性。GREENLAND V-ISLANDGREENLAND8、 V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND來賓出入口舞美&靈活性秀場DCC超跑展示區(qū)中古&網(wǎng)紅美食集市潮流藝術(shù)打卡區(qū)整體現(xiàn)場布局&人流動線圖 秀場模特走秀動線圖-圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 貴賓席位定點席位席位席位模特入場模特入場GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND9、 V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND舞美&靈活性秀場LED屏舞美&秀場3D效果圖圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 舞美&秀場3D效果圖圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 舞美&秀場3D效果圖圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 舞美&秀場3D效果圖圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 舞美&秀場3D效果圖圍繞房屋結(jié)構(gòu)全維度無死角觀秀的視覺理念 GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGR10、EENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND活動現(xiàn)場來賓簽到打卡墻 以摩登&潮流元素打造活動現(xiàn)場來賓簽到合影墻，與整體設(shè)計風(fēng)格締造全新主流文化。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND潮人藝術(shù)互動區(qū) 一 以摩登&潮流元素打造活動現(xiàn)場，與整體設(shè)計風(fēng)格締造全11、新主流文化，更多方案資料關(guān)注公眾號：4A營銷廣告圈。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND潮人藝術(shù)互動區(qū) 二 以摩登&潮流元素打造活動現(xiàn)場，與整體設(shè)計風(fēng)格締造全新主流文化。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISL12、ANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDDCC超跑跑車潮藝展示 以摩登&潮流元素打造活動現(xiàn)場，與整體設(shè)計風(fēng)格締造全新主流文化。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND潮藝集市門頭示意 GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND 13、V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND潮藝集市整體打造風(fēng)格 以摩登&潮流元素打造活動現(xiàn)場，與整體設(shè)計風(fēng)格締造全新主流文化。(集市呈現(xiàn)均為暫定)PART THREE【活動內(nèi)容】#CS闖島計劃玩出新花YOUNG#ACTIVE CONTENTGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V14、-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND來賓簽到營銷中心簽到闖島計劃正式開啟CS闖島計劃已正式開啟 闖島任務(wù)通關(guān)打卡開場節(jié)目燈光秀主持人亮相本次活動&品牌介紹致詞環(huán)節(jié)領(lǐng)導(dǎo)&品牌方致詞國潮圖騰首秀中國李寧&綠地V島肖戰(zhàn)云走秀走秀環(huán)節(jié)中國李寧SHOW歌手演繹互動節(jié)目表演中國潮舞China tide儀式環(huán)節(jié)簽約儀式合作共贏燈光秀媒體互動采訪環(huán)節(jié)主持人致詞HAPPY ENDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGR15、EENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃第一步-來賓簽到 來賓收到綠地V島發(fā)出闖島計劃邀請函并帶往營銷中心進行核銷，并領(lǐng)取當(dāng)晚活動的專屬手腕帶并由乘坐觀光纜車前往之活動現(xiàn)場，感受尊貴體驗。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃第二步-領(lǐng)取闖島裝備 現(xiàn)場闖島計劃16、裝備是以潮流、時尚的元素體現(xiàn)，并內(nèi)附趣味磁帶（U盤）傳播項目基礎(chǔ)信息，并附有積章卡等。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃第三步-闖關(guān)計劃須知 第一步營銷中心簽到，獲取入場券第二步前往活動現(xiàn)場領(lǐng)取闖島裝備開啟闖島計劃第三步前往潮藝打卡并微推出圈第四步出圈成功后前往集市尋找NPC并回答項目趣味問答即可戳章第五步戳章成功即算闖關(guān)成功可至17、網(wǎng)紅潮人集市品鑒美食GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃網(wǎng)紅美食品牌推薦貳伍捌綠豆糕百事可樂墨茉點心局長沙花果糯米酒*出席品牌根據(jù)實際邀約為準。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREE18、NLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃中古品牌推薦OMG Vintage元寶中古SYLVIA VINTAGE富士山下中古館*出席品牌根據(jù)實際邀約為準。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-主持人推薦 湖南政法頻道主持人-楊理GREENLAND V-ISLA19、NDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDName:彭希 Cici Height：164cm Present Address地址：長沙，深圳，北京。Education專業(yè)：湖南師范大學(xué)新聞與傳播學(xué)院播音主 持系Language Proficiency語言等級：普通話一級甲等 英 語Received Honorary 所獲榮譽：2015年全國校園金話 筒金獎 Major Works：20、CCTV證券頻道【對話優(yōu)選品牌】湖南財富頻道【對話企業(yè)家】湖南公共頻道【駕馭新主張】芒果TV 湖南IPTV【美人策】【會員團】CS闖島計劃流程-主持人推薦 GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-開場節(jié)目【燈光秀】燈光秀作為開場節(jié)目的原因是提前預(yù)告，精彩即將開始為目的，同時在燈光秀與音樂的交融中，體現(xiàn)綠地V島對于本次活動，對于商業(yè)21、街區(qū)的發(fā)展都是以年輕、潮流、時尚的概念去發(fā)展。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-中國李寧&綠地V島 國潮首秀主持人&領(lǐng)導(dǎo)致詞后，全場暗場，由中國李寧肖戰(zhàn)開啟本次綠地V島&中國李寧完美跨界的國潮圖騰首秀，GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLA22、ND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-中國李寧SHOW&歌手演繹首秀結(jié)束，中國李寧國潮圖騰專場SHOW正式開始，現(xiàn)場要設(shè)定維多利亞的秘密走秀形式，結(jié)合湖南本土潮玩歌手傾力開唱，結(jié)合秀場主打燈光，締造綠地V島的完美潮流起義秀場。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREEN23、LAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-節(jié)目演繹 無縫連接，全系模特亮相后，燈光暗場，小火車駛?cè)耄珻S潮流舞團圍繞小火車開啟一場潮流與文藝復(fù)興的熱浪舞蹈。GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDCS闖島計劃流程-簽約&啟動儀式推薦舞蹈結(jié)束，由主持人邀請品牌方&綠地領(lǐng)導(dǎo)上臺開啟簽約，簽約完畢后，由雙方將共同開啟24、一場完美視覺沖擊的樓宇燈光秀，此舉預(yù)示著在雙色燈光的完美融合中達到相互共贏，創(chuàng)造更多網(wǎng)紅經(jīng)濟的無限奇遇。CS闖島計劃流程-簽約成功主體樓宇燈光秀燈光秀示意效果締造岳麓公館與整體樓宇結(jié)構(gòu)的完美融合貫穿整體活動。CS闖島計劃流程-簽約成功主體樓宇燈光秀燈光秀示意效果，燈光秀開啟將整個END推向頂點，結(jié)束后，由主持人致HAPPY END詞。PART FOUR【媒介后宣】#爆發(fā)更多項目傳播力#FASHIOFASHION N標桿地產(chǎn)x網(wǎng)紅經(jīng)濟 標桿地產(chǎn)x網(wǎng)紅經(jīng)濟 HN湖南全媒與綠地V島的激情聯(lián)動引發(fā)不可思議的連鎖反應(yīng)締造全新潮流時尚 GREENLAND V-ISLANDGREENLAND V-ISLAN25、DGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND媒介推薦-全媒皆互聯(lián) CS闖島計劃全連線（*媒體示意圖）GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND GREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLANDGREENLAND V-ISLAND媒介推薦-全媒皆互聯(lián) CS闖島計劃全連線三大制熱營銷渠道 品牌雙互聯(lián)深度鏈接=為項目本身獲取，線上點播直通車輸出更大能量闖島計劃闖島計劃以CS之名，聚攏年輕信號的潮流起義時間：2021年6月底地點：綠地V島 商業(yè)街前坪廣場