2024商業(yè)廣場(chǎng)七夕情人節(jié)系列(花開盛夏·怦然心動(dòng)主題)活動(dòng)策劃方案-27頁.pptx
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2024-08-13
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2024年商業(yè)廣場(chǎng)七夕情人節(jié)活動(dòng)策劃方案
1、PART 01 活 動(dòng) 概 述 X ACTIVITY OVERVIEW,玫瑰的故事線下活動(dòng)來啦黃亦玫帶火了黃玫瑰,在七夕情人節(jié)這一天,以黃玫瑰為元素,制作各類美陳吸引打卡黃亦玫像黃玫瑰一樣肆意綻放,完全而絕對(duì)的主持著自己,祝愿大家都能先學(xué)會(huì)愛自己,活出自己,再愛他人。,PART 02 活 動(dòng) 策 劃 X ACTIVITY PLANNING,氛 圍 布 置,搭建黃亦玫劇中經(jīng)典語錄打卡墻,黃玫瑰打卡點(diǎn),吸引人流。,氛 圍 布 置,制作黃玫瑰應(yīng)急花墻,黃玫瑰派發(fā)車,致敬每一位不被定義的女性。,活 動(dòng) 規(guī) 劃,以肌理畫的形式,將黃玫瑰的美永存。感受指尖的溫度活動(dòng)時(shí)間:8.10日,活 動(dòng) 規(guī) 劃,生活因2、你而扭動(dòng),在七夕情人節(jié)這一天,扭出屬于自己的黃玫瑰吧活動(dòng)時(shí)間:8.11日,活 動(dòng) 規(guī) 劃,晚上8.30在商場(chǎng)中庭放黃色氣球雨,營造浪漫氣氛。氣球雨里面可放置商場(chǎng)代金券等吸引人流。(活動(dòng)時(shí)間:8.10日),活 動(dòng) 規(guī) 劃,在商場(chǎng)外廣場(chǎng)設(shè)置水幕告白裝置,在七夕這一天感受不一樣的浪漫活動(dòng)時(shí)間:8.10日,活 動(dòng) 規(guī) 劃,告白成功可享受商場(chǎng)提供的浪漫晚餐優(yōu)惠活動(dòng)時(shí)間:8.10日,活 動(dòng) 規(guī) 劃,走進(jìn)星星點(diǎn)點(diǎn)的燭光海洋,和喜歡的人一起聽一場(chǎng)浪漫的燭光音樂會(huì)吧活動(dòng)時(shí)間:8.09日,活 動(dòng) 規(guī) 劃,音樂溫柔耳朵,Live燃爆生活。活動(dòng)時(shí)間:8.9-8.11日,PART 03 其 他 事 宜 X OTHER 3、MATTERS,攝 影 攝 像,照 片 直 播,媒 體 宣 傳,PART 04 活 動(dòng) 執(zhí) 行 X ACTIVITY EXECUTION,服務(wù)團(tuán)隊(duì)框架,執(zhí)行細(xì)項(xiàng),硬體設(shè)備專項(xiàng)物料執(zhí)行團(tuán)隊(duì)架構(gòu)活動(dòng)人員服務(wù)管理安保管理活動(dòng)記錄現(xiàn)場(chǎng)應(yīng)急預(yù)案,搭 建 要 求,1.進(jìn)場(chǎng)前對(duì)接好:禁止行為、注意事項(xiàng)、搬運(yùn)路線、貨梯、停車點(diǎn)、搭建地點(diǎn)等細(xì)節(jié)。物料運(yùn)送經(jīng)過的地方事先鋪設(shè)防護(hù)材料。2.高空作業(yè)、電工作業(yè)、高壓作業(yè)、大型機(jī)械駕駛等危險(xiǎn)作業(yè)時(shí)涉及專業(yè)的持證上崗工作人員與專業(yè)的防護(hù)設(shè)備。使用前檢查工作設(shè)施、設(shè)備是否正常,電線是否破損等,檢查后方可開展我方的活動(dòng)搭建與調(diào)試。3.高空作業(yè)(2m 以上)須佩戴安全繩、安全帽4、,使用安全合格的提升工具,并派專人指揮、看護(hù)、設(shè)置安全區(qū)施工使用的梯子必須牢固,超過 4 米的梯子使用鋼梯;使用移動(dòng)腳手架保證架體連接牢固、平穩(wěn),隔板齊全、超過 5 米高(三層以上)的腳手架將兩組腳手架并列加寬使用,以增加腳手架的穩(wěn)定。4.搭建現(xiàn)場(chǎng)做好圍擋隔離措施,撤場(chǎng)后必須保證場(chǎng)地恢復(fù)進(jìn)場(chǎng)前的樣子。1.Docking before entering the venue:prohibited behavior,Notes,handling route,freight elevator,parking point,construction location and other details.P5、rotective materials are laid in advance where the materials are transported.2.When dangerous operations such as high-altitude work,electrical work,high-voltage work,and large-scale machinery driving are required,professional certified staff and professional protective equipment are required.Check wh6、ether the working facilities and equipment are normal,whether the wires are damaged,etc.before use,and only after the inspection can we carry out our activities.3.Aerial work(above 2m)must wear safety ropes,safety helmets,use safe and qualified lifting tools,and send special personnel to command,sup7、ervise,and set up ladders used in the construction of safety areas must be firm,and ladders over 4 meters use steel ladders;Use mobile scaffolding to ensure that the frame body is firmly connected and stable,and the scaffolding with complete partitions and more than 5 meters high(more than three lay8、ers)will widen the two sets of scaffolding side by side to increase the stability of the scaffolding.4.After the withdrawal of the venue,it must be ensured that the venue is restored to the appearance it was before entering the venue.,應(yīng) 急 預(yù) 案,消防安全措施(Fire safety measures)1活動(dòng)開始前,由領(lǐng)導(dǎo)小組帶隊(duì)進(jìn)行一次全面的現(xiàn)場(chǎng)檢查,包括消9、防栓方位、配備滅火器的檢查,在使用上是否進(jìn)入良好狀態(tài),對(duì)燈光、音響設(shè)備要認(rèn)真,細(xì)致的檢查,不許出現(xiàn)消防隱患和漏洞,確保消防安全。2活動(dòng)前一天組織安全事項(xiàng)會(huì)議,事先為工作人員發(fā)放突發(fā)事件應(yīng)急預(yù)案、安全出口、滅火器位置圖。3現(xiàn)場(chǎng)突出安全出口及安全通道指引。4.活動(dòng)現(xiàn)場(chǎng)嚴(yán)禁出現(xiàn)明火。1.Before the start of the activity,the leading group will lead the team to conduct a comprehensive on-site inspection,including the orientation of the fire hydra10、nt,the inspection of the fire extinguisher,whether it is in good condition in use,and the lighting and sound equipment should be carefully and meticulously inspected,and no fire hazards and loopholes are allowed to appear to ensure fire safety.2.Organize a safety meeting the day before the event,and11、 issue emergency plans,safety exits,and fire extinguishers location maps to staff in advance.3.Highlight the safety exit and safe passage guidance on site.4.Open flames are strictly prohibited at the event site.,應(yīng) 急 預(yù) 案,可能發(fā)生一般性突發(fā)事件,1.工作人員和嘉賓發(fā)生沖突時(shí),應(yīng)按照其工作職責(zé),耐心冷靜勸導(dǎo)嘉賓,妥善處置,避免擴(kuò)大事態(tài)。對(duì)個(gè)別不聽勸阻的,出現(xiàn)哄鬧、滋事等治安事件要強(qiáng)12、行勸離或帶離現(xiàn)場(chǎng),交公安機(jī)關(guān)審查處理,以保證活動(dòng)順利安全。2.當(dāng)現(xiàn)場(chǎng)活動(dòng)人員及嘉賓發(fā)生受傷或暈厥事件時(shí),現(xiàn)場(chǎng)工作人員應(yīng)及時(shí)疏散人群,采取適當(dāng)急救措施同時(shí)聯(lián)系醫(yī)生進(jìn)行救急。3.嘉賓在活動(dòng)現(xiàn)場(chǎng)發(fā)生物品遺失等問題,就此活動(dòng)當(dāng)日結(jié)束時(shí)現(xiàn)場(chǎng)工作人員將徹底清查活動(dòng)現(xiàn)場(chǎng),并將在活動(dòng)當(dāng)天將遺失物品送還給嘉賓。或是活動(dòng)現(xiàn)場(chǎng)設(shè)置失物招領(lǐng)處。1.In the event of a conflict between staff and guests,staff members should patiently and calmly persuade guests in accordance with their wo13、rk responsibilities to properly handle the situation and avoid expanding the situation.For individuals who do not heed the dissuasion,public security incidents such as making noise and making troubles should be forcibly persuaded or taken away from the scene,and handed over to the public security or14、gans for review and handling,so as to ensure the smooth and safe activities.2.When on-site event personnel and guests are injured or fainted,on-site staff should evacuate the crowd in time,take appropriate first aid measures and contact doctors for emergency treatment.3.In the event of loss of items or other issues at the event site,the on-site staff will thoroughly inspect the event site at the end of the event day and will return the lost items to the guests on the day of the event.Or set up a lost and found office at the event site.,
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