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1、D-SPACED-SPACESO，WHOS D-SPACE？WHOSD-SPACE？英格蘭：全球騎行文化發(fā)源地THE UK IS THE BIRTHPLACE OF GLOBAL CYCLING CULTURETWEED RUND-SPACE“SIMPLE SNEAKER”從騎行運(yùn)動(dòng)走向日常休閑60+COUNTRIESA C R O S ST H EG L O B ED-SPACEMODERNENGLANDELEGANTURBANTOLERATEBOUTIQUEEXQUISITESIMPLICITYBRITISH STYLEFASHION CHOOSED-SPACEWHOSD-SPACE？BR2、AND DEFINITION丨品牌定義耐久商務(wù)休閑場(chǎng)景BUSINESS CASUAL SCENE休閑旅行場(chǎng)景LEISURE TRAVEL SCENE生活休閑場(chǎng)景LIFE LEISURE SCENE休閑運(yùn)動(dòng)場(chǎng)景LEISURE SPORTS SCENE“為什么要等到周末？”工作日也可以輕松上陣，勇往直前，愉悅自己。“如果生活無(wú)法如你所愿”生活總有麻煩，錯(cuò)誤總會(huì)釋然。不如活在當(dāng)下，笑對(duì)明天。“不如，就在此刻！”來(lái)一場(chǎng)說(shuō)走就走的旅行，去享受遺忘已久的自由愉悅。“用躍動(dòng)腳步丈量時(shí)光”讓運(yùn)動(dòng)重啟生命的脈搏，你會(huì)愛(ài)上這感覺(jué)。WHOSD-SPACE？誰(shuí)，能代表英倫風(fēng)格？ELEGANT經(jīng)典QUALITY品質(zhì)TA3、STE趣味INNOVATION創(chuàng)新THE IMAGE OF THE PURELY BRANDD-SPACE：詮釋純正英倫時(shí)尚英倫簡(jiǎn)潮簡(jiǎn)，是經(jīng)得起時(shí)間考驗(yàn)的經(jīng)典傳承潮，是綿延不絕的創(chuàng)新驅(qū)動(dòng)力這正是D-SPACE所推崇的樂(lè)觀(guān)而穩(wěn)健的生活品味時(shí)尚、得體、優(yōu)雅、內(nèi)斂、穩(wěn)重大氣的都市休閑生活方式成熟人士專(zhuān)屬的活力與個(gè)性、態(tài)度與追求BRAND STYLE丨品牌風(fēng)格定義TIMELESS不突兀不張揚(yáng)，輕松駕馭的時(shí)尚感從至簡(jiǎn)處汲取美的靈感歐洲傳統(tǒng)制作工藝和現(xiàn)代設(shè)計(jì)感交融LESS IS MORE融匯匠心無(wú)年齡界限D(zhuǎn)ESIGN PHILOSOPHY丨設(shè)計(jì)哲學(xué)WHOSD-SPACE？P H Y S I O L O G4、 I C A LA G E25354555TARGETEDMARKETCONSUMER POSITIONING丨目標(biāo)客群P H Y S I O L O G I C A LA G EP H Y S I O L O G I C A LA G EIVISIOND SPACEn.分界線(xiàn)D-SPACESLOGAND造舒適D造自由D造靈感D造樂(lè)趣品質(zhì)與性能品牌與設(shè)計(jì)理念與情感D-SPACE=英倫簡(jiǎn)潮D-SPACE=適動(dòng)休閑D-SPACE=D造新適界D-SPACESIMPLE SNEAKERD-SPACED-SPACED-SPACEABOUT USWHOSD-SPACE？WHAT ISD-SPACE PRODUCT？攜D-S P A C E輕商務(wù)泛運(yùn)動(dòng)London KnightsLondon KnightsManchester HolidayManchester HolidayPRODUCTRATIO70%30%PRODUCT STYLERATIO60%30%10%PRICESTRATEGY核心線(xiàn)：系列-輕商務(wù)￥259359基礎(chǔ)線(xiàn)：系列-泛運(yùn)動(dòng)￥199299CHANNEL PROMOTE丨12345OPERATIONAL ADVANTAGESDEVELOPMENTPLANNINGD-SPACETHANKSFOR WATCHING